Opportunity For Growers To Expand Markets
PHILADELPHIA Academy of Food Marketing growers. and high-end retail stores. A
Pennsylvania Preferred, an were on hand to present an As Pennsylvania Preferred key element in this phase be a
initiative stemming from the interim review of the market- “grows” into phase two of campaign for growers inter
annual ten-day The Book ing study. The study commis- the project this fall, students ested in branding their prod
and The Cook Fair and Festi- sioned by The Book and The from Saint Joseph’s Univer- uc ts and educating
val in Philadelphia, is hosting Cook with the support of a sity will work with Pennsyl- consumers,
special events to increase Pennsylvania Department of vania growers to expand their n
awareness and business for Agriculture matching grant markets within the Philadel- v u y specialty produce
growers of Pennsylvania for each of the participating Phia restaurant community growers in Pennsylvania are
products.
Farmers’ Market Federation
the products of eight sped- Offer Transition Training
SSSmJSSSSTt SYRACUSE N.Y-New se ekiog to purchase locally farm enterprise,
claimed chefs had a chance to York State s more that 230 grown products and yield However, many farmers m
sample these quality prod- tanners’ markets provide an farmers immediate cash need of marketing alterna
ucts prepared by Chef Mi- important marketing alterna- through retail sales. They tives, have not taken advan
chael Bruno at the Sheraton ** ve t° r existing farmers seek- also provide an ideal low-risk tage of the important
Rittenhouse Square. The ing alternatives to existing “farmer-friendly” setting for economic opportunities of
chefs also met with the farm enterprises, or for new testing out new farm enter- fered by farmers’ markets,
growers of each product farmers seeking to enter agri- prises and products, such as This can be due to a number
8 During the event students culture - specialty crops and value- of factors, including farmers’
from the Saint Joseph’s Farmers Markets offer added farm products, that unfamiliarity with the mar
low-cost access to consumers can strengthen and sustain a kets’ potential for sales, their
uncertainty about what prod
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Grower and Marketer, Lancaster Farming, Saturday, May 20, 2000—Page
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Pennsylvania Preferred. If
you have a product that fits
this description and if you
have an interest in learning
more about upcoming Penn
sylvania Preferred events,
contact The Book and The
Cook at (215) 545-5353.
To
ucts can be sold successfully,
or their lack of knowledge of
the direct marketing and
merchandising practices
needed to succeed at the mar
kets. As a result, existing
farms faced with economic
uncertainty may be lost to ag
riculture when they could be
revitalized and sustained
through participation at
farmers’ markets.
Ww
The Farmers’
Market Federation
of New York is un
dertaking a new
project aiming to
eliminate the uncer
tainty that prevents
farmers from taking
advantage of the
direct marketing op
portunities of farm
ers’ markets.
Farmers wanting to
transition their
farming operation to
include a direct
marketing approach
and those interested
in starting out in
farming will be en
couraged to partici
pate in this project.
As a first step,
farm tours will be
organized across the
state, throughout
the growing season.
The tours will look
at innovative pro
duction techniques,
different niches such
as herbs, pastured
poultry, bedding
plants, livestock
raised for retail
sales, and fresh cut
flowers to name a
few. Program partic
ipants will learn
about each farming
operation and have
the opportunity to
ask questions and
network with others
with similar inter
ests. The program
will culminate in a
workshop with
classroom style
training in market
ing skills, produc
tion techniques and
discussions of the
many direct market
ing channels.
If you are inter
ested in participat
ing in this program,
call the Farmers’
Market Federation
of New York office
at (315)475-1101.
195