Opportunity For Growers To Expand Markets PHILADELPHIA Academy of Food Marketing growers. and high-end retail stores. A Pennsylvania Preferred, an were on hand to present an As Pennsylvania Preferred key element in this phase be a initiative stemming from the interim review of the market- “grows” into phase two of campaign for growers inter annual ten-day The Book ing study. The study commis- the project this fall, students ested in branding their prod and The Cook Fair and Festi- sioned by The Book and The from Saint Joseph’s Univer- uc ts and educating val in Philadelphia, is hosting Cook with the support of a sity will work with Pennsyl- consumers, special events to increase Pennsylvania Department of vania growers to expand their n awareness and business for Agriculture matching grant markets within the Philadel- v u y specialty produce growers of Pennsylvania for each of the participating Phia restaurant community growers in Pennsylvania are products. Farmers’ Market Federation the products of eight sped- Offer Transition Training SSSmJSSSSTt SYRACUSE N.Y-New se ekiog to purchase locally farm enterprise, claimed chefs had a chance to York State s more that 230 grown products and yield However, many farmers m sample these quality prod- tanners’ markets provide an farmers immediate cash need of marketing alterna ucts prepared by Chef Mi- important marketing alterna- through retail sales. They tives, have not taken advan chael Bruno at the Sheraton ** ve t° r existing farmers seek- also provide an ideal low-risk tage of the important Rittenhouse Square. The ing alternatives to existing “farmer-friendly” setting for economic opportunities of chefs also met with the farm enterprises, or for new testing out new farm enter- fered by farmers’ markets, growers of each product farmers seeking to enter agri- prises and products, such as This can be due to a number 8 During the event students culture - specialty crops and value- of factors, including farmers’ from the Saint Joseph’s Farmers Markets offer added farm products, that unfamiliarity with the mar low-cost access to consumers can strengthen and sustain a kets’ potential for sales, their uncertainty about what prod !BI ma<»,<■.tuu/pmeuffbcßl "■■■ Your Application Jobs ■■■ EQUIPMENT CO. INC EQUIPMENT CO INC OVER 10,000 PARTS AVAILABLE High Clearance Sprayers Rubber torsion suspension design to cushion any bouncing action W Redball Cultivating Sprayer One Pass Operation Save Time, Fuel and Herbicide f’ a '■ SBBwSg* ■S’ » ' - s ! x ‘ - ■ * '. ” 'i '* - V Skid-Mount Sprayers Built-In Storage Stands for Easy On and Off Truck Three-Point Hitch Sprayer More Options for 2000 Than Ever STURDY • DURABLE • E CALL 800-760-8800 for the location of your nearest Ag-Chem dealer Pull-Type Sprayers Many Custom Features. Designed for Years of Dependable Performance i J *B| . ~ ; -Vfes8M’ : ..- 7vo&s , *s's e ''- "• Lay-By Spray-Hood Achieve Accurate Directed Spray Applications in Roundup® Ready Crop o - r Conservation Hooded Sprayer 4,6, 8, 10, 12 & 16 Row Models, Designed for Cultivation with Roundup® Ultra Ace Roto-Mold Storage Tanks Industry Leading Warranty pSTJ Raven Grower and Marketer, Lancaster Farming, Saturday, May 20, 2000—Page k r # w i? OMIC versaty Roots Nurseries, Inc. Custom tamlscaije Design & professional Planting Visit Our Retail Plant Center with KM) Acres Of Quality Nursery Stock Shade Trees, flowering Trees ‘Evergreens, UnusualShruhs Annuals, 'Perennials & More, Mulch, r ßull<i& “Bag, ‘flagstone & Versa-LodQ 'Delivery & Installation 2361 Lancaster Road Manheim, Pennsylvania (1 Mile North of E Petersburg On Rt 72) 898*0041 “ROOTS” invited to participate in Pennsylvania Preferred. If you have a product that fits this description and if you have an interest in learning more about upcoming Penn sylvania Preferred events, contact The Book and The Cook at (215) 545-5353. To ucts can be sold successfully, or their lack of knowledge of the direct marketing and merchandising practices needed to succeed at the mar kets. As a result, existing farms faced with economic uncertainty may be lost to ag riculture when they could be revitalized and sustained through participation at farmers’ markets. Ww The Farmers’ Market Federation of New York is un dertaking a new project aiming to eliminate the uncer tainty that prevents farmers from taking advantage of the direct marketing op portunities of farm ers’ markets. Farmers wanting to transition their farming operation to include a direct marketing approach and those interested in starting out in farming will be en couraged to partici pate in this project. As a first step, farm tours will be organized across the state, throughout the growing season. The tours will look at innovative pro duction techniques, different niches such as herbs, pastured poultry, bedding plants, livestock raised for retail sales, and fresh cut flowers to name a few. Program partic ipants will learn about each farming operation and have the opportunity to ask questions and network with others with similar inter ests. The program will culminate in a workshop with classroom style training in market ing skills, produc tion techniques and discussions of the many direct market ing channels. If you are inter ested in participat ing in this program, call the Farmers’ Market Federation of New York office at (315)475-1101. 195
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