812-UncMter Farming, Saturday, January 15, 2000 Scooper Bowl Raises Money For Kids With Cancer LOU ANN GOOD Lancaster Farming Staff HARRISBURG (Dauphin Co.) Scooper Bowl 2000 attracted icc cream lovers, the fun-loving, and those with a sympathetic heart. For a $3 donation. Farm Show visitors last Saturday could fill their bowls with ice cream donated by Turkey Hill and Gallichcr’s. The donation benefitted the Four Diamonds Fund, a pediatric cancer fund for children at the Hershey Medical Center. Participants were also enter tained by a celebrity ice-cream eat ing contest. In this event, sports casters and well-known sports fig ures were blindfolded on the stage. Behind them were children who were also blindfolded and who benefit from the Four Diamonds Fund. At the “Go" signal, children fed the celebrities ice cream cones. “They must cat it, not wear it,” officials instructed. In a matter of seconds, the champion, Mike McHugh of the Hershey Bears, had gulped down the double-dipped cone fed by 10-year-old Matthew Christman of Berks County. Other Four Diamond particip ants included Logan Warfield, 9; Katie Austin, 13; Alex Kessler, 9; Stephanie Mow, 11; Samantha Liddick; and Holly Gaston, 12. Celebrities included Getson Echcrvcny, Tom Werma, Pat Prin cipe, Dennis Owens, Bruce Richarscn, and John Curtis. The primary purpose of the fund is to pay for medical costs not cov ered by insurance. In addition, the fund provides patients with spe cialized nursing care, child life specialists, social workers, a clini cal psychologist, and music therapist DES MOINES, lowa More U.S. consumers have favorable opinions of pork in recent years thanks, in part, to the producer funded Pork. The Other White Meat® advertising and promotion campaign. The survey found that the 87 percent of Americans who have seen or heard about pork through the industry’s Pork. The Other White Meat advertising, public re lations, retail and foodservice ef forts are much more likely to think favorably about pork in all areas, from taste to nutritional value. Eighty percent of consumers aware of the campaign also report ed they would most likely be eat ing pork within the next month, compared to 60 percent of con sumers unaware of the pork cam paign. Fifty-six percent of consumers surveyed this year have a favor able opinion of pork, up from 47 percent in 1993. Among consum ers who are aware of the checkoff funded Pork. The Other White Meat campaign, favorable opin ions were almost 60 percent Con sumer attitudes and usage of pork, beef and chicken were measured using a Meat Attitude and Usage Tracker Survey. “The Pork. The Other White Meat campaign was a bold move With the Gallichers cow are Kathleen Pale, 14 Abigail Pale, 3; Emily Pale, 10; and Earl Martin, 12. Champions of the celebrity ice cream contest are Her shey Bear’s Mike McHugh and Matthew Christman of Berks County. Pork Campaign Brings Positive Attitudes by the U.S. pork industry when it was launched in 1987,” said Steve Schmeichel, a producer from Hur ley, S.D., and chair of the produc er-driven Demand Enhancement Committee. “These survey results reinforce why pork producers con tinue to use Pork. The Other White Meat as the cornerstone for our marketing and advertising programs.” In 1999, $20.9 million, 57 per cent of the national pork checkoff dollars, woe invested in domestic demand enhancement programs. USDA is forecasting U.S. pork consumption for 1999 at 53.9 pounds per person, 1.3 pounds higher than last year and the high est per capita consumption since 1981. Pork’s overall consumer favor able rating of 56 percent is up from 54 percent taken in May 1998. The survey also found that beefs favorable rating increased from 64 to 67 percent this year while chicken remained unchang ed at 84 percent. “Results of this survey will help the U.S. pork industry target fu ture communications efforts and narrow that gap by emphasizing pork’s key area of appeal to con sumers: being a lean, white meat that is something different from their usual routine,” said Schmeichel. The Meat Attitude and Usage Tracker telephone survey, funded by the pork checkoff, surveyed 1,000 consumers between the ages of 25 and 70.
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