A3A-Lancaster Fanning, Saturday, January 1, 2000 (COLUMBUS, Ohio) - The original video game veteran, Mario, is sporting a milk mus tache in a new commercial to show kids how milk’s powerful nutrients help bones grow. His mission is to rescue kids from their calcium crisis - seven out of 10 girls and six out of 10 boys age 6-11 don’t meet daily calci um requirements. The latest “got milkTMilk Mustache campaign commercial starring Mario shows kids how the nutrients in milk help him grow as he bounds out of a tele vision set and heads for the fridge to power-up on milk and asks kids, “Want to grow?” Kids BUY, SELL* TRADE OR RENT THROUGH THE CLASSIFIED ADS IN Lancaster Farming PHONE 717-626-1164 OR 717-394-3047 FAX 717-733-6058 *am«rsi!il^dStei Mon., Tues., Wed., Fri. 8 AM to 5 PM Thurs. 7 AM to 5 PM .-====C^flf s W =:^i& . New Commercial Promotes Milk To Kids can check out the commercial all year on kid-networks includ ing Nickelodeon and the Fox Family Channel. Mario is out to teach kids that drinking milk is an easy way to get the calcium and other nutrients their growing bones need to reach their full height potential. “The easiest way for children to get calcium in their diets is by drinking milk,” says Jenny Wilson, director of communica tion for the American Dairy Association & Dairy Council Mid East. “Drinking three glass es of milk a day provides chil dren with all the calcium they Trash Pump s B99°° lEW4OO7HI need.” ADADC Mid East is the local planning and management organization, funded by dairy farmer checkoff dollars, respon sible for increasing demand for US-produced dairy products on behalf of dairy farmers in Ohio, West Virginia and western Pennsylvania. Kids can bone up on Mario milk memorabilia by getting a set of free exclusive Mario Milk temporary tattoos. To get free tattoos, kids can log onto the www.wl Web site to play Mario Milk Mustache word game and mail it in with a per mission slip from their parent or guardian. A special viewing of 20th Cordless Anniversary 489” 1 also Model , 6213DWBLE **“ World’s First Nickle-Free Hydride Powered Drill 2 Speed 0-400 & 0-1300 RPM, 287 & 331 In. lbs. Torque Includes: 2 Nl-MH Batteries, Charger, Flashlight & Drill TEEfltfEi DPC73OI -14” Power s 749°° Cutters DPC62M-12” 8 669°° r/iTMfI Generators 1000 W to 4800 W 00 the new Mario Milk Mustache commercial can also be down loaded from the Milk Web site. Mario is the latest commer cial from the joint effort between Dairy Management Inc.™ and the Milk Processor Education Program. The advertising effort is part of a jointly funded $lBO million integrated marketing program for the year 2000 that U, «tffcoW FEEolns “P” SERIES Since 1979 luck Mixer Feeders have been recognized as one of the most dependable and strongest built mixers in the field. To enhance its existing line of Mixer Feedersintroduces the “P" Series of Mixer Feeders with six models ranging in size from the Model 300 with a mixing capacity of 310 cubic ft., to the Model 900 with a mixing capacity of 900 cubic ft. The Large diameter augers in all the “P” Series Mixer feeders are capable of giving the mix required, from rations with well cured* long stemmed legume-type hay, to mixes with green grass, and mixes with silage and commodities. Better milk production, better weight gains and greatly improved animal health are just some of the results of a finely-tuned feed ration. 0% Financing Low Rate Financing or No Payment until August 1,2000 on C & B’s E-Z Flex Financing GET DETAILS ON THE ENTIRE RANGE OF MIXER FEEDERS CANTON, PA LEOLA. PA HESS FARM EQUIPMENT M.M. WEAVER A SONS RR3, BOX 160 169 NORTH GROFFOALE RD CLIFFORD, PA NORTHEAST DISTRIBUTORS A EQUIPMENT ROUTE 106, WEST CLIFFORD, OFF 181 GREENCASTLE, PA MEYERS IMPLEMENT 400 N. ANTRIM WAY 1151 100 Stover Drive 100-120 Lehigh Ave. -PO Box 928 Carlisle, PA 17013 Betevie, New York 14021-0928 717/249-6720 716/343-5411 Serving Farmers Through Farm Equipment Dealers Since 1961 also includes public relations, product publicity, retail promo tion, food service promotion, school nutrition marketing pro-' grams and product research. The program is designed to increase consumer demand for fluid milk. ADADC Mid East works closely with DMI to implement dairy promotion, education and research pro grams nationwide. LOYSVILLE, PA MeMILLE* BROS. RD#l - BOX 134 MARTINSBURG, PA WINELAND EQUIPMENT, INC. RD#2, ROUTE 164 EAST MIFFLINBURG, PA HESS EQUIPMENT SALES A SERVICE RR3, BOX 160 Distributed By: CUMMINGS and BRICKED, Inc. WHOLESALE DISTRIBUTORS FREDERICK, MD OOODY MECHANICAL SERVICE PO BOX 3773 GLEN ROCK, PA WERTZ FARM A POWER EQUIPMENT RD#3, Box 458 PA ROUTE 516 MASSEY. MO JONES DAIRY SERVICE 12667 MASSEY ROAD
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