A3A-Lancaster Fanning, Saturday, January 1, 2000
(COLUMBUS, Ohio) - The
original video game veteran,
Mario, is sporting a milk mus
tache in a new commercial to
show kids how milk’s powerful
nutrients help bones grow. His
mission is to rescue kids from
their calcium crisis - seven out of
10 girls and six out of 10 boys
age 6-11 don’t meet daily calci
um requirements.
The latest “got milkTMilk
Mustache campaign commercial
starring Mario shows kids how
the nutrients in milk help him
grow as he bounds out of a tele
vision set and heads for the
fridge to power-up on milk and
asks kids, “Want to grow?” Kids
BUY,
SELL*
TRADE
OR
RENT
THROUGH
THE
CLASSIFIED
ADS
IN
Lancaster
Farming
PHONE
717-626-1164
OR
717-394-3047
FAX
717-733-6058
*am«rsi!il^dStei
Mon., Tues.,
Wed., Fri.
8 AM to 5 PM
Thurs.
7 AM to 5 PM
.-====C^flf s W =:^i& .
New Commercial Promotes Milk To Kids
can check out the commercial
all year on kid-networks includ
ing Nickelodeon and the Fox
Family Channel.
Mario is out to teach kids
that drinking milk is an easy
way to get the calcium and other
nutrients their growing bones
need to reach their full height
potential.
“The easiest way for children
to get calcium in their diets is by
drinking milk,” says Jenny
Wilson, director of communica
tion for the American Dairy
Association & Dairy Council
Mid East. “Drinking three glass
es of milk a day provides chil
dren with all the calcium they
Trash Pump
s B99°°
lEW4OO7HI
need.” ADADC Mid East is the
local planning and management
organization, funded by dairy
farmer checkoff dollars, respon
sible for increasing demand for
US-produced dairy products on
behalf of dairy farmers in Ohio,
West Virginia and western
Pennsylvania.
Kids can bone up on Mario
milk memorabilia by getting a
set of free exclusive Mario Milk
temporary tattoos. To get free
tattoos, kids can log onto the
www.wl
Web site to
play Mario Milk Mustache word
game and mail it in with a per
mission slip from their parent or
guardian. A special viewing of
20th Cordless
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the new Mario Milk Mustache
commercial can also be down
loaded from the Milk Web site.
Mario is the latest commer
cial from the joint effort between
Dairy Management Inc.™ and
the Milk Processor Education
Program. The advertising effort
is part of a jointly funded $lBO
million integrated marketing
program for the year 2000 that
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To enhance its existing line of Mixer Feedersintroduces
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The Large diameter augers in all the “P” Series Mixer feeders are
capable of giving the mix required, from rations with well cured*
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CANTON, PA LEOLA. PA
HESS FARM EQUIPMENT M.M. WEAVER A SONS
RR3, BOX 160 169 NORTH GROFFOALE RD
CLIFFORD, PA
NORTHEAST
DISTRIBUTORS A
EQUIPMENT
ROUTE 106, WEST
CLIFFORD, OFF 181
GREENCASTLE, PA
MEYERS IMPLEMENT
400 N. ANTRIM WAY
1151
100 Stover Drive 100-120 Lehigh Ave. -PO Box 928
Carlisle, PA 17013 Betevie, New York 14021-0928
717/249-6720 716/343-5411
Serving Farmers Through Farm Equipment Dealers Since 1961
also includes public relations,
product publicity, retail promo
tion, food service promotion,
school nutrition marketing pro-'
grams and product research.
The program is designed to
increase consumer demand for
fluid milk. ADADC Mid East
works closely with DMI to
implement dairy promotion,
education and research pro
grams nationwide.
LOYSVILLE, PA
MeMILLE* BROS.
RD#l - BOX 134
MARTINSBURG, PA
WINELAND
EQUIPMENT, INC.
RD#2, ROUTE 164 EAST
MIFFLINBURG, PA
HESS EQUIPMENT
SALES A SERVICE
RR3, BOX 160
Distributed By:
CUMMINGS and BRICKED, Inc.
WHOLESALE DISTRIBUTORS
FREDERICK, MD
OOODY MECHANICAL
SERVICE
PO BOX 3773
GLEN ROCK, PA
WERTZ FARM A
POWER EQUIPMENT
RD#3, Box 458
PA ROUTE 516
MASSEY. MO
JONES DAIRY SERVICE
12667 MASSEY ROAD