ROSEMONT, 111.—Dairy pro ducers and fluid milk processors are working together to expand fluid milk sales through conven ience stores and vending ma chines, where today’s consumers buy more than one-third of their beverages, but only 3 percent of their milk. The producer- and processor funded Fluid Milk Strategic Thinking Initiative (FMSTI) com missioned independent studies concluding that both of these dis tribution channels can be used to increase fluid milk sales. To accomplish this, the studies suggested the dairy industry must improve packaging, product varie ty, sales support and effectively educate convenience store and vending operators about the high profit potential of milk. One of the FMSTI studies shows that milk traditionally has ben successful in bringing cus tomers into convenience stores, and that consumers who purchase milk spend more money overall in the store. But stores miss out on additional sales when they don’t restock milk in a timely manner. 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STATIONARY 3. 3 POINT HITCH Berkelman's Welding RR 7, AYLMER, ONTARIO, CANADA NSH 2R6 (519) 765-4230 DMI, Processors To “The industry must work to show these outlets the true sales potential of milk, then provide stores with the right incentives,” said Linda Racicot, executive vice president of domestic marketing for Dairy Management Inc.™, (DMI) which manages the nation al dairy producer checkoff. “We need to capitalize on milk’s advantages over soft drinks,’’ added'David Weitzer, a Poolesvillc, Md., dairy producer and DMI board member. “We need to communicate to c-stores and vending machine operators that milk has two major things go ing for it—kids really like flavor ed milk, and milk packs a nutri tional punch with proteins, vita mins and minerals.” FMSTI research indicates the dairy industry can sell more milk through these outlets it if makes changes in four areas: • Improved product offerings including consumer-friendly packaging (easier-to-handle) car tons, more attractive graphics) and multiple flavors for kids. • Increased education about milk’s high profit potential, the • 12-year building experience in the tables design • 2"x2” tube frame chute • chute measures 75”x28’’x75'’ high • 4" casters for cradle fold-up • Two hydraulic cylinders for extra stability • tool box for D C pump and battery protection • manure grate to keep work area clean • fold away side gate • removable head board • 45 min. video from International Hoof Trimming School of Canada Delivery Available Expand Milk popularity of single-serve contain ers, which offer higher margins, and the importance of stocking adequate suppliles. • Improved sales support through in-store promotion, ad vertising and merchandising pro grams, including signage and tray s that highlight the dairy proces sor’s logo. • Food partnerships bund ling of milk with complementary foods, such as cookies; the dairy industry aims to partner with a cookie manufacturer to test mar ket a milk-and-sweet-snack vend ing machine later this year. “Innovations like these will go a long way toward making milk more convenient and attractive to consumers," DMTs Racicot said. “By working closely with conven ience stores and vending machine operators, producers and proces sors can accomplish this efficient ly and effectively.” The Fluid Milk Strategic Think- Hawaii FARM TOUR THE BEST ESCORTED VACATION YOU LL EVER FIND JlBl4 U)I)SIOHUt()\IIASJ((nSf 15 DAYS 4 ISLANDS Dcp.uis cnun I uesda\ lanuaty I I llmnigh lanuar> 2S 2000 Includes an laie. 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FMSTI is part of the overall integrated $lB7 million fluid milk marketing partnership between DMI and MiIkPEP, designed to address consumer barriers to in crease consumption of fluid milk. Dairy Management Inc.™ is the nonprofit domestic and interna tional planning and management organization responsible for in creasing demand for U.S.-pro duced dairy produced dairy prod ucts on behalf of America’s dairy fanners. DMI manages the Ameri can Dairy Association 0 , National Dairy Council® and U.S. Dairy Export Council®. /^MACHINERY GENERATORS Sales ★ Service ★ Rentals * Complete Generator Systems * PTO * Portables * 2-1600 KW "We Service It If You Have It And Sell It If You Need It" 34 W. Mohler Church Rd. Ephrata, PA 17522 Tel: 717-738-0300 Fax; 717-738-4329 lANY YEARS OF TROUBLE FREE SERVICE liable In 5000# thru 12,000# GVW and Capacities. Call For Information *"-i (fill For iveying ir Corn, : Feeds, Grains, Manure
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