New Jersey's Number One Newspaper Calls On ADADC SYRACUSE, NY -When New Jersey's largest daily newspaper had a request from a reader on how to make fresh ricotta cheese, the food editor knew just who to call. The American Dairy John Lapichino Sr., from Biazzao Dairy Products, demonstrates how to make ricotta cheese in the Star-Ledger's test kitchen while a photographer captures the process for the newspaper's food pages. CONCRETE WALLS, INC. • Agricultural • Commercial • Residential WeDoNRCSAi • Retaining Walls • Manure Pits • Footers LANCO CONCRETE WALLS, INC. PO BOX 256, Bird-ln-Hand, PA 17505 CONTACT Steve Petersham, Jr (717)291-4585 ■ FAX (717)291-4686 MARTIN’S TIRE & ALIGNMENT Association and Dairy Council, Inc. (ADADC), arranged for expert cheese makers from Biazzao Dairy in Ridgefield to share tips and ticks on how to turn a gallon of whole milk into LANCO roved Work « Quality Workmanship ■ r J' I. • Bunker Silos • Slatted Floor Deep Pits • Flatwork homemade cheese in just 20 minutes. The full-page story, accompa nied by two photos, ran in the April Ist edition, perfect timing for the Easter holiday when con- "a sumers utilize great amounts of ricotta and mozzarella in Lenten and Easter meals. In his column the week after the story ran, the Star-Ledger food editor said the only time he received more calls from readers about one of his stories was when he printed a story on how to make fresh moz zarella that ADADC had also 'arranged a few months before. ADADC also got News 12 NJ TV to feature Biazzao Dairy on their morning news. Here, mil lions of New Jersey viewers One of the professional photos created by ADADC for newspaper food pages showing moms how to keep milk competitive with other beverages by using gourmet fla vored syrups in milk to create fabulous for kids. ADADC Keeps SYRACUSE, NY-Per capita, milk consumption among chil dren 6 to 12 years of age has dropped from 30 gallons per year in 1985 to 24.6 gallons per year in 1996, while consumption of flavored ice teas and carbon ated drinks has risen. To keep milk competitive with this age group of milk drinkers, the American Dairy Association and Dairy Council, Inc. (ADADC), has gotten TV anchor persons and newspaper food writers throughout the marketing area to tell moms to make milk more exciting for kids by creating exotic flavors of milk like * Raspberry, Peach, Blueberry, and Vanilla. Flavoring has taken the bev erage industry by storm! Snapple has over 45 flavors Even seltzers, bottled waters, and coffees now come in a vari ety of fruity and nutty flavors. Borrowing a concept from the veryiprofitable coffee industry, AD10&& combined gourmet-fla vored <jjrups, traditionally used only to flavor coffee, with milk. The result-just about any flavor a kid could imagine. Moms can were taken on site to the cheese facility to see first-hand the steps taken to produce quality, delicious, fresh mozzarella, ricotta, and other itahan-style cheeses. This placement was featured in the morning seg ments, and an additional taped spot on the noon news. ADADC is an advertising and promotion agency representing dairy farmers in New York, New Jersey, and Northeastern Pennsylvania. Competitive feel good about adding flavored syrups to milk as ADADC got the "stamp of approval" on the idea from the American Dietetic Association The new milk flavoring for kids has been promoted to moms by ADADC on television stations throughout New York, New Jersey, and Pennsylvania, including Buffalo's WKBW-TV (ABC) and WIVB-TV (CBS); Syracuse's WTVH-TV (CBS); Albany's WNYT-TV (NBC), Scranton's WBRE-TV (NBC), and News 12 New Jersey. Albany consumers got'a doable dose of the flavored milk con cept, as the day before the tele vision placement, one to the area's top newspapers, the Troy Record, printed the recipes and photos, including a small color photograph teaser on the paper's front page Other papers such as the Scranton Times and Auburn Citizen have also pub lished parts of the publicity kit> ADADC is an advertising and promotion agency representing dairy farmers in New York, New Jersey, attd Northeastern Pennsylvania. Milk
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