New Jersey's Number One Newspaper Calls On ADADC
SYRACUSE, NY -When New
Jersey's largest daily newspaper
had a request from a reader on
how to make fresh ricotta
cheese, the food editor knew just
who to call. The American Dairy
John Lapichino Sr., from Biazzao Dairy Products, demonstrates how to make
ricotta cheese in the Star-Ledger's test kitchen while a photographer captures the
process for the newspaper's food pages.
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MARTIN’S TIRE & ALIGNMENT
Association and Dairy Council,
Inc. (ADADC), arranged for
expert cheese makers from
Biazzao Dairy in Ridgefield to
share tips and ticks on how to
turn a gallon of whole milk into
LANCO
roved Work « Quality Workmanship
■ r J' I.
• Bunker Silos
• Slatted Floor Deep Pits
• Flatwork
homemade cheese in just 20
minutes.
The full-page story, accompa
nied by two photos, ran in the
April Ist edition, perfect timing
for the Easter holiday when con-
"a
sumers utilize great amounts of
ricotta and mozzarella in Lenten
and Easter meals. In his column
the week after the story ran, the
Star-Ledger food editor said the
only time he received more calls
from readers about one of his
stories was when he printed a
story on how to make fresh moz
zarella that ADADC had also
'arranged a few months before.
ADADC also got News 12 NJ
TV to feature Biazzao Dairy on
their morning news. Here, mil
lions of New Jersey viewers
One of the professional photos created by ADADC for
newspaper food pages showing moms how to keep milk
competitive with other beverages by using gourmet fla
vored syrups in milk to create fabulous for kids.
ADADC Keeps
SYRACUSE, NY-Per capita,
milk consumption among chil
dren 6 to 12 years of age has
dropped from 30 gallons per
year in 1985 to 24.6 gallons per
year in 1996, while consumption
of flavored ice teas and carbon
ated drinks has risen. To keep
milk competitive with this age
group of milk drinkers, the
American Dairy Association and
Dairy Council, Inc. (ADADC),
has gotten TV anchor persons
and newspaper food writers
throughout the marketing area
to tell moms to make milk more
exciting for kids by creating
exotic flavors of milk like
* Raspberry, Peach, Blueberry,
and Vanilla.
Flavoring has taken the bev
erage industry by storm!
Snapple has over 45 flavors
Even seltzers, bottled waters,
and coffees now come in a vari
ety of fruity and nutty flavors.
Borrowing a concept from the
veryiprofitable coffee industry,
AD10&& combined gourmet-fla
vored <jjrups, traditionally used
only to flavor coffee, with milk.
The result-just about any flavor
a kid could imagine. Moms can
were taken on site to the cheese
facility to see first-hand the
steps taken to produce quality,
delicious, fresh mozzarella,
ricotta, and other itahan-style
cheeses. This placement was
featured in the morning seg
ments, and an additional taped
spot on the noon news.
ADADC is an advertising and
promotion agency representing
dairy farmers in New York, New
Jersey, and Northeastern
Pennsylvania.
Competitive
feel good about adding flavored
syrups to milk as ADADC got
the "stamp of approval" on the
idea from the American Dietetic
Association
The new milk flavoring for
kids has been promoted to moms
by ADADC on television stations
throughout New York, New
Jersey, and Pennsylvania,
including Buffalo's WKBW-TV
(ABC) and WIVB-TV (CBS);
Syracuse's WTVH-TV (CBS);
Albany's WNYT-TV (NBC),
Scranton's WBRE-TV (NBC),
and News 12 New Jersey.
Albany consumers got'a doable
dose of the flavored milk con
cept, as the day before the tele
vision placement, one to the
area's top newspapers, the Troy
Record, printed the recipes and
photos, including a small color
photograph teaser on the
paper's front page Other papers
such as the Scranton Times and
Auburn Citizen have also pub
lished parts of the publicity kit>
ADADC is an advertising and
promotion agency representing
dairy farmers in New York, New
Jersey, attd Northeastern
Pennsylvania.
Milk