EB-Lancaster Farming, Saturday, June 5,1993 SYRACUSE. N.Y. Pennsyl vania’s Dairy Promotion Partners stretch dairy fanners’ advertising dollars through special promo tions done by radio stations. The Partners’ media buyers receive more than just advertising time for the money invested to tell lllr" I V & '<JmT CATTLE LICE CAN CAUSE PROBLEMS Carolyn M. Burns Veterinary Extension Assistant Cattle can be infected by two types and five species of lice. There is one species of biting or chewing louse. Of the four suckling lice species, only two seem to be a problem in Pennsylvania, the long-nose catde louse and the little blue cattle louse. Cattle lice are spe cific to cattle, not infecting other species of animals. Unfortunately, a cow can be infected by more than one species of lice. The life span is four to five weeks, although if it falls from its host, it will live only a few hours. All lice species have similar life cycles. Nits (eggs) stick to hair, usually hatching within five to 14 days, although hatching may be delayed if temperatures are extremely cold. Before maturing to an adult, lice develop through a larva stage and three nymph stages. Most often, lice are spread through a herd via cow-to-cow contact. Under unusual con ditions, lice can attach to a fly and be carried from one cow to another. There are certain cows that carry lice at all times of the year. These carriers seem to remain unaffected by the lice infestation even though they are car rying large numbers of lice. Carriers are the source of infection to other animals during the fall and winter. Other cattle, including growing heifers and those in poor condition, are susceptible to serious problems when infected with lice. Lice infect ing are an added stressor, allowing these cattle to become more susceptible to other diseases. For some unexplained reason, some cattle are unaffected by lice. During the summer months, cattle, except the carriers, become louse-free. Nits are shed with the loss of winter hair, and the adults dry out when the skin is exposed to bright sun light. Many products, which can be applied topically or systematically, are marketed to help control lice problems within a herd. Promotion Dollars Stretched With Radio consumers the benefits of drinking milk. Supermarket promotions such as the “Grocery Store Bag Check.” by WGTY/WGET in York, awarded $lO gift certifi cates to shoppers who had dairy products in their shopping baskets. The certificates were fey GIVES YOU A CHOICE OF DISTRIBUTION good for three or more “real dairy” products. At a special promotion in the Wilkes-Barre/Scranton market, WKRZ-FM awarded “Milk, It Does a Body Good” t-shirts to lis teners who called in with the right answers to dairy trivia questions. A similar milk’ promotion on WROZ-FM in Lancaster awarded listeners the opportunity to win a membership at a Health Club. Listeners in northeastern Pen nsylvania were able to hear “The Adventures of Mr. Milkman” on WENY-FM in Elmira, N.Y., as he lead the fight for good health and fitness by informing consumers about the nutritional benefits of milk and ways to use it in a daily diet. Another promotion in the Johnstown/Altoona area on WKYE-FM radio found "Clint, the Milkman” in search of real nutrition. This highly publicized VDUMUXX HI-LIFT ; legs The new advance design distributor. Or, choose the Volumaxx unloader gives Jamesway Powermaxx™ you the best of both worlds... broad pan silage distributor, your choice of distribution. With proper distribution, New ///-L/FTlegs let you raise you 11 have better quality the unloader an extra mhmb feed, and you’ll 15" into the silo roof, I increase your silo’s so you can use a I capacity up to 35%. conventional side I j I And we can prove it! Volumaxx™ unloader. Expect the best from the leader. See These Dealers For Details Now... PENNSYLVAN ERB flc HENRT EQUIPMENT INC. New Berlinvllle, PA 19545 215-367-2169 STAR SILOS LAPP’S BARN EQUIPMENT Myeratown, PA 17067 SALES 6c SERVICE 7 17-866-5708 Gap, PA 17527 717-442-8134 DONALD R. NISSLET Willow Straal, PA 17584 717-786-7654 SOLLENBBRGER SILOS CORF. Chambarsburg, PA 17201 717-264-9088 *ijVE HARRY TROOP Cochranvllla, PA 19335 215-593-6731 JAMES L. HOSTBTTER McVaytown, PA 17051 717-899-6386 SOMERSET BARN EQUIPMENT Somersat, PA 15501 814-445-5555 “milk soap opera” gave listeners the opportunity to call the station to creatively finish the saga of Clint’s search for “real” nutrition. Of course, the use of the word milk and milk facts had to be used to complete the story. To promote school breakfast, WRKT-FM in Erie ran a School Breakfast Trivia Contest and publ ic service announcements for ten weeks with a Dairy Council nutri tionist being invited to speak on air about the importance of the School Breakfast Program. Other radio stations throughout MILK. IT'S FITNESS YOU CAN DRINK. Jamesway Dealers Salute The Dairy Industry! YOU JUST CAN'T MATCH OUR MIX - ,jM»y These new Oswalt 14 four auger Model 200/250 mixers are designed to process and mix all feeds, including baled hay, into a tully-blended TMR better than anyone! The aggressive, notched. 20"-diameter, full-pitch, fourauger mixing pattern, dual shear shelf design and exclusive, self-lubricating Tutt-Chde" liners help feed matenals flow more freely, reducing horsepower requirements and virtually eliminating material hang-ups and dead spots See your Oswalt Dealer today! PRINGLES FEED STORE, me. Greenville, PA 16125 GLADHILL TRACTOR MART 412-588-7950 Frederick, MD 21701 301-663-6060 ROVENDALE AG & BARN EQUIPMENT Watsontown, PA 17777 717-538-9564 OR 717-742-4226 GNEGT SURGE SERVICE Washington, PA 15301 412-222-0444 HOOVER EQUIPMENT Tyrona, PA 16686 814-684-1777 Pennsylvania’s maiketing region conducted similar promotions to further the message that milk and milk products are a vital part of a well-balanced diet. Pennsylvania*: Promotion Part ners, the American Dairy Associa tion and Dairy Council Inc., Mid East UDIA/F.O. 36 Advertising and Promotion Agency and the Pennsylvania Dairy Promotion Program, will continue to include special promotions in its media package buys in order to stretch dairy farmer promotion dollars in today’s market TMR Ruffage Master OSWALT Mixers by J-STAR MD ft VA MILK PRODUCERS ASSOC Fraderlck, MD 21701 301-663-6552 GEORGE COLEMAN Elmar, NJ 08318 609-358-8528 lARYLAND NEW JERSEY
Significant historical Pennsylvania newspapers