Newspaper Page Text
EB-Lancaster Farming, Saturday, June 5,1993
SYRACUSE. N.Y. Pennsyl
vania’s Dairy Promotion Partners
stretch dairy fanners’ advertising
dollars through special promo
tions done by radio stations.
The Partners’ media buyers
receive more than just advertising
time for the money invested to tell
CATTLE LICE CAN
Carolyn M. Burns
Veterinary Extension Assistant
Cattle can be infected by two types and five
species of lice. There is one species of biting
or chewing louse. Of the four suckling lice
species, only two seem to be a problem in
Pennsylvania, the long-nose catde louse and
the little blue cattle louse. Cattle lice are spe
cific to cattle, not infecting other species of
Unfortunately, a cow can be infected by
more than one species of lice.
The life span is four to five weeks, although
if it falls from its host, it will live only a few
hours. All lice species have similar life cycles.
Nits (eggs) stick to hair, usually hatching
within five to 14 days, although hatching may
be delayed if temperatures are extremely cold.
Before maturing to an adult, lice develop
through a larva stage and three nymph stages.
Most often, lice are spread through a herd
via cow-to-cow contact. Under unusual con
ditions, lice can attach to a fly and be carried
from one cow to another. There are certain
cows that carry lice at all times of the year.
These carriers seem to remain unaffected by
the lice infestation even though they are car
rying large numbers of lice.
Carriers are the source of infection to other
animals during the fall and winter. Other
cattle, including growing heifers and those in
poor condition, are susceptible to serious
problems when infected with lice. Lice infect
ing are an added stressor, allowing these cattle
to become more susceptible to other diseases.
For some unexplained reason, some cattle are
unaffected by lice.
During the summer months, cattle, except
the carriers, become louse-free. Nits are shed
with the loss of winter hair, and the adults dry
out when the skin is exposed to bright sun
light. Many products, which can be applied
topically or systematically, are marketed to
help control lice problems within a herd.
Promotion Dollars Stretched With Radio
consumers the benefits of drinking
milk. Supermarket promotions
such as the “Grocery Store Bag
Check.” by WGTY/WGET in
York, awarded $lO gift certifi
cates to shoppers who had dairy
products in their shopping
baskets. The certificates were
A CHOICE OF
good for three or more “real dairy”
At a special promotion in the
WKRZ-FM awarded “Milk, It
Does a Body Good” t-shirts to lis
teners who called in with the right
answers to dairy trivia questions.
A similar milk’ promotion on
WROZ-FM in Lancaster awarded
listeners the opportunity to win a
membership at a Health Club.
Listeners in northeastern Pen
nsylvania were able to hear “The
Adventures of Mr. Milkman” on
WENY-FM in Elmira, N.Y., as he
lead the fight for good health and
fitness by informing consumers
about the nutritional benefits of
milk and ways to use it in a daily
Another promotion in the
Johnstown/Altoona area on
WKYE-FM radio found "Clint,
the Milkman” in search of real
nutrition. This highly publicized
The new advance design distributor. Or, choose the
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See These Dealers For Details Now...
ERB flc HENRT
New Berlinvllle, PA 19545
LAPP’S BARN EQUIPMENT Myeratown, PA 17067
SALES 6c SERVICE 7 17-866-5708
Gap, PA 17527
DONALD R. NISSLET
Willow Straal, PA 17584
Chambarsburg, PA 17201
Cochranvllla, PA 19335
JAMES L. HOSTBTTER
McVaytown, PA 17051
Somersat, PA 15501
“milk soap opera” gave listeners
the opportunity to call the station
to creatively finish the saga of
Clint’s search for “real” nutrition.
Of course, the use of the word
milk and milk facts had to be used
to complete the story.
To promote school breakfast,
WRKT-FM in Erie ran a School
Breakfast Trivia Contest and publ
ic service announcements for ten
weeks with a Dairy Council nutri
tionist being invited to speak on
air about the importance of the
School Breakfast Program.
Other radio stations throughout
YOU CAN DRINK.
The Dairy Industry!
These new Oswalt 14 four auger Model 200/250 mixers are designed
to process and mix all feeds, including baled hay, into a tully-blended
TMR better than anyone!
The aggressive, notched. 20"-diameter, full-pitch, fourauger mixing
pattern, dual shear shelf design and exclusive, self-lubricating Tutt-Chde"
liners help feed matenals flow more freely, reducing horsepower
requirements and virtually eliminating material hang-ups and dead spots
See your Oswalt Dealer today!
Greenville, PA 16125 GLADHILL TRACTOR MART
412-588-7950 Frederick, MD 21701
& BARN EQUIPMENT
Watsontown, PA 17777
GNEGT SURGE SERVICE
Washington, PA 15301
Tyrona, PA 16686
Pennsylvania’s maiketing region
conducted similar promotions to
further the message that milk and
milk products are a vital part of a
Pennsylvania*: Promotion Part
ners, the American Dairy Associa
tion and Dairy Council Inc., Mid
East UDIA/F.O. 36 Advertising
and Promotion Agency and the
Pennsylvania Dairy Promotion
Program, will continue to include
special promotions in its media
package buys in order to stretch
dairy farmer promotion dollars in
TMR Ruffage Master
Mixers by J-STAR
MD ft VA MILK
Fraderlck, MD 21701
Elmar, NJ 08318