Newspaper Page Text
ARLINGTON, Va. The
dairy industry’s second consecu
tive holiday butter promotion hail
ed increases in butter sales during
the promotion period, November-
The promotion involving both
dairy farmer-funded promotion
groups and butter marketers
through the Butter Task Force
sold 4.3 million pounds or 6.S per
cent more butter than expected.
An increase in the percent of
households buying butter.
THING IT WILL
Time To Buy!
See Dealers Below
For Company Programs,
1 Financing And
So visit your AGCO/Hesston dealer listed here and
_ ask about our flexible financing plans on the 4570. Or,
on our other hay and forage equipment, all backed by
AGCO ] THE PRIME LINE the AGCO Warranty Program.
farm equip, me. farm supply
2095 S. Market St. RR i
Elizabethtown, Pa. Oaterbuig, Pa.
STOLTZFUS FARM STOUFFER BROS.,
service, me. me.
Rta. 10 8 41 1066 Lincoln Way Weat
Cochranvllla, Pa. Chamberaburg, Pa.
School Road, Rl. 1
Holiday Campaign Brings Butter Sales Gains
increase in average pounds pur
chased per household, decrease in
the average retail price and an
increase in the amount of butter
marketers sold to retailers at
reduced prices appeared to contri
bute to die rise in retail butter sales
during the promotion period.
“The results show work in the
Butter Task Force pays OB',” said
Steve Hofman, California dairy
man and member of the Butter
Task Force representing the
National Dairy Board. “By build
A | MARYLAND
ml hesston BAER - s ra^ KAGE ’
i A.GCOJ THE PRIME LINE I Hagaratown, MD*
With the 4570 Center-Line Baler, the only place for
leaves to go is into the bale.
In the charge chamber, a stuffer mechanism preforms
the flake and sends it directly to the bale chamber. Giving
you nutritious hay in uniform, high-density bales with
reduced leaf loss. And the wide, low-profile Maxi-Sweep
Pickup is practically a hay magnet.
The smooth Center-Line design moves hay from pickup
to finished bale in a straight line. No corners or cross
conveying mechanisms. And a lot less repairs. A constant
velocity drive line is standard on the 4570, so you can turn
sharp corners without damage to the PTO shaft—less vibra
tion and wear, too.
me. FARM SERVICE
RD 2 RD 1, Box 46
Wllllameburg, Pa. Klingeratown, Pa.
ing promotions onto price incen
tives, consumers purchased more
butter. And plans have already
been set for the 1993 holiday but
Last year’s promotion featured
an offer for a cookbook authored
by Rose Levy Beranbaum, a butter
advocate, along with national TV
and print advertising as well as in
store promotion materials and
RD 4, Box 545
retailer display contests. National
Dairy Board, United Dairy Indus
try Association and the Wisconsin
Milk Marketing Board funded the
promotion. Butter marketers dis
counted butter prices to encourage
retailers to feature more butter
facings in the dairy case and
helped with in-store displays.
For 1993, the holiday campaign
will lie-in with other products like
Gold Medal Flour, Uncle Ben’s
YOUR WORK CLOTHES HEADQUARTERS
Rugged as the men
who wear them.
UNION MADE IN THE U.S.A.
irown Zipper Leg
HOURS: Daily 8:30 A.M. to 6 P.M.; Fri. 'til 8 P.M.
Wayne’s Dry Goods
271 W. Main St.
Phone (215) 683-7686
__ A time to salute the
real dairy Products
All year round we enjoy the pure, real taste
of American dairyfoods..,milk, cheese, butter,
ice cream, yogurt and more. It’s only fitting that
once a year we take the time to salute America’s
dairy farmers for this outstanding contribution.
31E. Main St.
809 Martin Ave.
Lancaster Farming, Saturday, June 5,1993-E9
Wild Rice and Hershey’s Choco
late Baking Bits to leverage dairy
Members of the Butter Task
Force include National Dairy
Board, WMMB, Washington
Dairy Products Commission,
UDIA, marketers Land O’Lakes,
Keller’s Creamery and Challenge
Dairy, and the American Butter
Institute representing butter'
Now’s the time!
Say "Thanks” During
June Dairy Month
‘Lphrata Optional ‘Bant^
Denver Branch Hinkletown Branch
Main & Snyder St. R.D. 1, New Holland
A by Wrangler f-
Lined or Un-Llned
• Also Twill Work
Pants & Shirts