NDB, Other Promotion Groups Increase Cooperation DALLAS, Texas ‘The new fluid milk campaign with UDIA and others has helped increase coordination and cooperation between National Dairy Board and other farmer-funded groups working to increase demand for U.S. milk,” said Jim Loper, New Mexico dairy fanner and chair of the National Dairy Promotion and Research Board. “Many of these coordinated activities also help leverage checkoff dollars,” Loper said. During its Jan. 19-21 meeting in Dallas, National Dairy Board members voted to extend export promotions of U.S. dairy products beyond current efforts in Japan and Mexico. With funding from the dairy checkoff and USDA’s Foreign Agricultural Service, the National Dairy Board will begin promotions in Hong Kong and the Caribbean. "We’ll also get some help in Hong Kong and the Caribbean from the Wisconsin Department of Agriculture, Trade & Consum er Protection (WDATCP),” said Steve Hofman, California dairy man and chair of the National Dairy Board’s Export Committee. “Our Wisconsin partners will assist by organizing activities in Hong Kong. They also helped organize the spring 1992 cheese sales mission in Asia.’’ National Dairy Board plans are to exhibit at HOFEX, an annual hotel and food service trade fair, in a bid to increase the number of U.S. dairy product suppliers in Hong Kong. The retail dairy foods market in Hong Kong is difficult to break THE NEW HI-LO BROILER FEEDER from into and tourism in Hong Kong makes hotels and restaurants a good place to begin expansion. The National Dairy Board’s exhi bit will feature taste samples of U.S. cheese and ice cream as well as literature about U.S. dairy foods. Tourism is the backbone of the Caribbean economy, so National Dairy Board activities there will target hotel and resort managers. The Foreign Ag Service will pro vide some funding and the WDATCP will provide staff lime to leverage the National Dairy Board’s resources. “Export promotion is just the beginning of industry coordina tion,” said Bill Underwood, New York dairy farmer and chair of the National Dairy Board Advertising Committee. “The adult fluid cam paign, spring cheese and summer ice cream promotions bring prom oters together in the U.S.” Underwood reported that the new fluid campaign joining the National Dairy Board, UDIA and other states and regions is slated to begin in mid-February, airing on primetime and network new.s programs. Two 30-second com mercials highlighting the fact that drinking milk makes people feel good about themselves are being created. To stimulate additional purch ase and use of cheese this spring, the 36 dairy farmers serving on the National Dairy Board approved funding up to $1.2 million for a cheeseburger promotion, timed to kickoff the grilling season. While ADA and the Beef Industry Council have been part- idress your specific needs and solve your most it problems, Cumberland engineers have taken this iity to completely rethink and rework the entire function of poultiy pan feeders. . .based entirely suggestions and requests. Lo Pan Feeder is, in every sense of the word, your ■ the future. Totally new two-piece drop tube allows for simple, easy remora] of individual pans from the line without disassembling the tube and auger Telescoping drop tube automatical!) compensates for uneven floors and allows the feed line itself to be set lower to the floor he sea! between the pan sections c ompletely prevents sifting of feed around the connection while providing quick easy separation for cleaning Feed level determines feed depths directly off the bottom of the pan nering this promotion for the past two years, the National Dairy Board will join them to provide additional support. The 57.1 mil lion promotion will run May 10-30 with the theme “Going places with double Cheeseburger Days.” The promotion will include a 15-second TV commer cial, local radio, a consumer sweepstakes, instant winner games with coupons for beef and cheese, in-store promotion mater ials for the dairy, meat and deli cases, a trade contest and a post promotion evaluation. National Dairy Board members voted to join UDIA and Hershey in another summer ice cream and toppings promotion. The promo tion will run through July and August. A coupon will be distributed nationally which will allow con sumers to get a free half-gallon of ice cream by purchasing two Her shey toppings and a half-gallon of ice cream. The promotion will include national TV advertising announc ing the promotion, local radio advertising, a newspaper insert, and in-store coupons and displays. “We are all concerned with the potential erosion of consumer confidence in milk and dairy foods,” said Vicki Coughlin, Wis consin dairy farmer and chair of the Board’s Public Relations com mittee. The Milk Industry Found ation, comprised of milk proces sors, National Dairy Board, NMPF and UDIA will develop and implement a year long plan for educating the public and media about the nutrition and safety of THE SECRET IS OUT! milk and dairy foods. In dairy foods research, Nation al Dairy Board members approved two policy changes relating to the six Dairy Foods Research Centers funded across the country. One policy change will increase National Dairy Board members involvement in planning research direction at the Centers. The sec ond revision cuts administrative detail and paperwork at the Cen ters so that more money is pul to research while ensuring continued support from universities. The universities housing Dairy Foods Research Centers must pro vide an administrator for each center, staff time and all “over head” expenses like electricity, heat, etc. Centers also receive funding from industry, and state and regional promotion groups. In other National Dairy Board action: •Two 15-second cheddar cheese commercials were approved to replace previous com mercials. The new commercials, which begin airing in February, show how cheddar cheese can dress up salads and give new life to leftovers: • Revisions to a policy for developing a new dairy product markets with individual compa nies were approved. All such activity is limited to 2 percent of the National Dairy Board’s total budget Also, partner companies must match every National Dairy Board dollar with at least three of their own for the specific market development activity funded; • The Board voted to work with S teeper center cone more efficiently delivers feed to where the birds can more easily reach it Lancaster Farming, Saturday, February 13, 1993-A33 a broad coalition of animal farm ing groups to hold meetings across the country to discuss animal care. The meetings, which will include representatives from animal wel fare groups as well as farm groups and vets, will be used to develop animal handling and care guide lines for expansion of the Milk and Dairy Beef Quality Assurance program; and * Approved continued funding of the National Dairy Board’s Dairy Research Institute for Gene tics and Nutrition. Institute researchers have already discov ered a human gene that contri butes to risk of heart disease. They have found that approximately 15% of the population appears to have the gene, and benefits by reducing the fat content of their diet, while the remainder of the population either does not benefit or is put at an increased risk of cardiovascular disease by con suming a low fat diet Researchers will try to develop a method for easy identification of individuals who need special diets so that the other majority of the population that does not benefit or is put at a greater risk with diet restriction, can eat a wide range of dairy products. The National Dairy Promotion and Research Board, consisting of 36 dairy farmers from across the U.S., develops and implements a coordinated effort of promotion, research and nutrition communi cations to strengthen the dairy industry’s image in the market place. This effort is financed by America’s dairy farmers. Your Needs. . . Your Solutions. . . Your Feeder! £}incc the Cumberland Hi-Lo Pan Feeder is made entirely of heavy duty, specially formulated plastic retina it is absolutely corrosion proof and very easy to clean entire unit rotates. . .and has play in 360 greal!\ reducing injury and bruising The plastic (rill incorporates a unique triangular profile in each spoke that prevents trapping and makes cleaning easier level settings allow you to adjust feed levels to your preference L-/nlque. two stage adjustable pan.
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