TOWSON, Md. A new advertising vehicle carrying the milk and fitness message to nearly a million consumers is now in most major supermarkets throughout the Mid-Atlantic area. "Cynthia's Everyday Workout Planner" is a 12-month calendar/ advertisement for milk and dairy products that is full of health, exer cise and fitness tips designed to keep the consumer coming back to it 366 days of the year. The message being sent to con sumers is that exercise is the safe and effective way to weight con trol rather than reducing or elimi nating certain foods in their diets. This message is reenforced throughout the 12-month planner and is on track with the latest find ings from studies being done on the relationship of exercise to weight control. A recent Stanford University study showed that both men and women who followed current diet ary recommendations and exer cised regularly lost more weight, reduced their heart disease risk and LDL (bad) cholesterol and increased HDL (good) cholesterol, than those who dieted, but did not exercise. The planner features Cynthia Kereluk, the host of tele vision's "Everyday Workout" seen each morning throughout the United States, Canada, Great Bri tain and throughout Europe. The exercise show is now in its seventh year and has made Ms. Kereluk an internationally known fitness expert She began her work for dairy farmers two years ago as the spokesperson for the Middle n I J f* PTPPP PTNP Brand New! KING SIZE/ 11 ® JrxU/v/J-/ lrUillr Liquidating ATTPFQQ CPT LIVING ROOM for manufacturer! MA11KI!/00 M/l GROUP Reg. Ret. $lOOO.OO OUR CASH price sl9o.BB^^ Sofa, chair, rocker, 2 end QUEEN SIZE SET OUR CASH price $ 179.88 tables and a party ottoman. CONTEMPORARY LIVING ROOM fe 13 . 1 ! 1 !? Reg. Ret $1529.95 Reg. Ret. om cash price JW** $1089.95 * SPECIAL! $499.88 HUNDREDS OF OTHER ITEMS! We have the lowest prices every day on a full line of household furnishings. Calendar Delivers Milk Message Everyday Of The Year Fitness Atlantic Milk Marketing Associa tion (MAMMA). The planner was created to capi talize on the success of Ms. Kerc luk's recent media tour conducted by MAMMA. Since August when the tour began, “The Milk Lady” as she quickly became known as, has been featured on most major television and radio stations in Phi ladelphia, Harrisburg, Baltimore, Washington and in many other sta tions throughout the MAMMA marketing area. Interviews with major newspapers have coincided with her radio and television appearances. During her interviews Ms.Kereluk educates consumers about the benefits of regular exer cise and eating right from the Four Food Groups which includes milk and dairy products. Supermarket distribution for the planner began in early January, just in time to help consumers get back into shape after the holidays. The bright, colorful and cheer ful calendar captures Ms. Kere luk's positive attitudes about health and fitness and emphasizes the importance of calcium to all consumers, young and old, male and female, but especially to women, because women continue to be the primary shoppers and the person most likely to make the pur chasing decisions in the grocery store. Each month a food illustration reminds the consumer to drink milk with meals and it also sug gests dishes that include dairy pro ducts. An exercise routine created by Ms. Kereluk, alo-.ig with sug- OUR CASH PRICE $34&85 ★ SPECIAL) $329.95 AREA 2’x4’ rugs In classic Persian and Oriental designs or Contemporary Patterns. CONTEMPORARY BEDROOM ik finish with brass decorator strips. Double dresser, sculptured mirror, four drawer chest, headboard and ntghtstand. Reg. Ret. $929.95 CASH PRICE $319.88 RUGS OUR CASH Re fl- PRICE $69.00 sB*oo Most major supermarkets in the Mid-Atlantic area are distributing "Cynthia's Every day Workout Planner," the 1 2-month calendar/advertisement for milk and dairy pro ducts. The planner created by the Middle Atlantic Milk Marketing Association features internationally known fitness expert, television host and spokesperson for dairy far mers, Cynthia Kereluk. gestions to improve cardiovascular fitness, are included and each month a new exercise is featured. MAMMA'S "Better Body Book", a health and fitness guide distributed in early 1991, was applauded by doctors, nurses, edu cators and other leader in the health fields. The planner has LANCASTER YORK CHAMBERSBURG 3019 Hempfand Road 4585 West Market Street 1525 Lincoln Way East 717-397-6241 717-792-3502 717-261-0131 FSHPI Le -J STORE HOURS; Monday Thru Friday 9 a.m. - 9 p.m. Saturday 9 a.m. - 5 p.m. Sunday Noon - 5 P.M. Cynfhl«'* ■w*ry*f«rr W»rk*i»t Ptonmir *•* . /> , taken this same popular health and fitness theme and created an inno vative advertising vehicle that HOME ENTERTAINMENT center and bar • Top has slots for Ice bucket and bottles. Reg. Ret. $229.95 • Center shelf for TV or stereo, side OCR CASH shelves for speakers PRICE • Storage area, padded front, casters and more. pOy.UU %s* Lancaster Farming, Saturday, January 25, 1992-B7 OetMOOOvln'o with Mkshakes! *L I ** keeps the milk-is-fltness message in front of the consumer for a full 12 months. 0r... Choose this set with slsapsr. Reg. Ret $1889.95 OUR CASH PRICE 5029.98- * SPECIAL! $549.88 CARLISLE 1880 Harrisburg Pike 717-249-5718 No Refunds No Exchanges Cash & Carry FINANCING AVAILABLE No Out-Of-State Checks Accepted Out-Of-State Credit Cards Accepted For purchase with a check, bring proper I.D. and a major credit card. Not ropontlbU lor typographical error* *** m m
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