TOWSON, Md. A new
advertising vehicle carrying the
milk and fitness message to nearly
a million consumers is now in most
major supermarkets throughout
the Mid-Atlantic area.
"Cynthia's Everyday Workout
Planner" is a 12-month calendar/
advertisement for milk and dairy
products that is full of health, exer
cise and fitness tips designed to
keep the consumer coming back to
it 366 days of the year.
The message being sent to con
sumers is that exercise is the safe
and effective way to weight con
trol rather than reducing or elimi
nating certain foods in their diets.
This message is reenforced
throughout the 12-month planner
and is on track with the latest find
ings from studies being done on
the relationship of exercise to
weight control.
A recent Stanford University
study showed that both men and
women who followed current diet
ary recommendations and exer
cised regularly lost more weight,
reduced their heart disease risk and
LDL (bad) cholesterol and
increased HDL (good) cholesterol,
than those who dieted, but did not
exercise. The planner features
Cynthia Kereluk, the host of tele
vision's "Everyday Workout" seen
each morning throughout the
United States, Canada, Great Bri
tain and throughout Europe.
The exercise show is now in its
seventh year and has made Ms.
Kereluk an internationally known
fitness expert She began her work
for dairy farmers two years ago as
the spokesperson for the Middle
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Calendar Delivers Milk Message Everyday Of The Year
Fitness
Atlantic Milk Marketing Associa
tion (MAMMA).
The planner was created to capi
talize on the success of Ms. Kerc
luk's recent media tour conducted
by MAMMA. Since August when
the tour began, “The Milk Lady”
as she quickly became known as,
has been featured on most major
television and radio stations in Phi
ladelphia, Harrisburg, Baltimore,
Washington and in many other sta
tions throughout the MAMMA
marketing area. Interviews with
major newspapers have coincided
with her radio and television
appearances.
During her interviews
Ms.Kereluk educates consumers
about the benefits of regular exer
cise and eating right from the
Four Food Groups which includes
milk and dairy products.
Supermarket distribution for the
planner began in early January,
just in time to help consumers get
back into shape after the holidays.
The bright, colorful and cheer
ful calendar captures Ms. Kere
luk's positive attitudes about
health and fitness and emphasizes
the importance of calcium to all
consumers, young and old, male
and female, but especially to
women, because women continue
to be the primary shoppers and the
person most likely to make the pur
chasing decisions in the grocery
store.
Each month a food illustration
reminds the consumer to drink
milk with meals and it also sug
gests dishes that include dairy pro
ducts. An exercise routine created
by Ms. Kereluk, alo-.ig with sug-
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Most major supermarkets in the Mid-Atlantic area are distributing "Cynthia's Every
day Workout Planner," the 1 2-month calendar/advertisement for milk and dairy pro
ducts. The planner created by the Middle Atlantic Milk Marketing Association features
internationally known fitness expert, television host and spokesperson for dairy far
mers, Cynthia Kereluk.
gestions to improve cardiovascular
fitness, are included and each
month a new exercise is featured.
MAMMA'S "Better Body
Book", a health and fitness guide
distributed in early 1991, was
applauded by doctors, nurses, edu
cators and other leader in the
health fields. The planner has
LANCASTER YORK CHAMBERSBURG
3019 Hempfand Road 4585 West Market Street 1525 Lincoln Way East
717-397-6241 717-792-3502 717-261-0131
FSHPI
Le -J
STORE HOURS;
Monday Thru Friday 9 a.m. - 9 p.m.
Saturday 9 a.m. - 5 p.m.
Sunday Noon - 5 P.M.
Cynfhl«'* ■w*ry*f«rr W»rk*i»t Ptonmir
*•* . /> ,
taken this same popular health and
fitness theme and created an inno
vative advertising vehicle that
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Lancaster Farming, Saturday, January 25, 1992-B7
OetMOOOvln'o
with Mkshakes!
*L I **
keeps the milk-is-fltness message
in front of the consumer for a full
12 months.
0r... Choose this set with slsapsr.
Reg. Ret $1889.95
OUR CASH PRICE 5029.98-
* SPECIAL! $549.88
CARLISLE
1880 Harrisburg Pike
717-249-5718
No Refunds No Exchanges Cash & Carry
FINANCING AVAILABLE
No Out-Of-State Checks Accepted
Out-Of-State Credit Cards Accepted
For purchase with a check,
bring proper I.D. and
a major credit card.
Not ropontlbU lor typographical error*
*** m
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