Dl6-Lancaster Farming Saturday, January 12,1991 ADVERTISING & PROMOTION HIGHLIGHTS... Two new butter commercials “Nothing” and “Family Reunion” were approved. The timing and strategy behind these two com mercials are a direct result of the Dairy Industry’s Butter Task Force. Epitomizing the type of collaboration that the Strategic Marketing Alliance seeks to bring to the dairy industry, the Butter Task Force is a result of the National Dairy Board’s Advertis ing Committee, who saw a need to establish a coalition of dairy industry groups involved in butler promotion. In February of this year, the Butter Task Force met for the first time to discuss coordinated efforts for future butter marketing efforts. Members of the Butter Task Force Keystone Cornucopia Approaches HARRISBURG (Dauphin Co.) Since 1981, the State Council of Farm Organizations has been pairing agri cultural and food indus try leaders with state legislators and policy makers over plates of Pennsylvania produced delicacies. The Key stone Cornucopia has become the premier food celebration for the agricultural industry. This year’s dinner, scheduled for February 4, will be held at the newly opened Harris burg Hilton Hotel. The menu for this year will include entrees of chicken, pork, and beef as well as Pennsylvania pota toes, vegetables, fruit, and dairy products. There will be entertain ment and a speaker involved in agriculture, although a speaker has not been finalized at this lime. The usual dis tribution of gift baskets of Pennsylvania pro ducts to the legislators will occur directly before the speaker. As last year, unclaimed baskets and fresh unused food will be taken to Bethesda mis sion after the meal. The Pennsyhania Stale Council of Farm Organizations is devoted to promoting Pennsylvania’s agricul ture. It is comprised of nearly 70 agriculture related groups, organi zations, and businesses. They work toward the solution of mutual prob lems and the support of constructive agriculture-related legislation. For more information on the council, call (717) 234-5001. National Dairy Promotion Board Meeting Results include: the National Dairy Board (NDB); the American Butter Insti tute: United Dairy Industry Asso ciation; Wisconsin Milk Market ing Board; California Milk Advis ory Board, representation from Oregon, Washington, and other butter manufacturers and processors. The strategy for the two com mercials is based on research con ducted by several members of the Butter Task Force, in addition to proprietary research from butler manufacturers which indicates that a taste driven strategy targeted to heavy butler users dur ing key holiday seasons would likely be the most effective. Thus, the recurring theme for both “Nothing” and “Family Reunion” is “When you want the occasion to be special, the foods you serve demand the great taste of butter.” With a horsepower rating for maximum 200 hp, the Gehl 1060 features exclusive patented spinner delivery system that "jets" material from cylinder to blower in a continuous flow. Other features include overrunning clutch; in-head hydraulic knife sharpener that allows in-field knife sharpening and refaclng of cutterbar, using tractor hydraulics: and single-station cutterbar adjustment Auto-Max system, speed monitor, metal detector, haylage water tank optional! It's totally versatile! Make us prove it with a demonstration. LOW APR* 18 month term 0% 36 month term 8.9% 24 month term 7.9% 48 month term 9.9% * Certain restrictions may apply. See your participating Gehl dealer for complete details Gehl Finance reserves the right to interpret, modify or cancel these programs at any time without prior notice. Gehl Finance is not available in all states or provinces LEBANON VALLEY IMPLEMENT CO., INC. 700 E. Llndan St. Richland, PA PEOPLE’S SALES & SERVICE Rt. 35 Oakland Mills, PA Mil i CR i Aire FANCY furrow farms area aq equ|p - |nc - Balltvlllt, PA * RRolUhl.rßd. Easton, PA Versatility Champ! WAIVER OF FINANCE TILL JULY 1, 1991 OR LOW RATE FINANCING OR CASH REBATES Available From Your Local Participating Dealer ECKROTH BROS. FARM EQUIPMENT RR 02, Box 24A Naw Ringgold, PA MILLER EQUIPMENT CO. RR 01 Staufftr Rd. Bachtalsvllla, PA Research also revealed that the timing of when the ads appear could play a vital role and recom mended that the commercials be aired in mid-November to take advantage of the time when con sumers are most likely to be shop ping for Thanksgiving and Christ mas dinners. In addition to the two new commercials for butter, the Board also authorized new adver tising for cheese and butter for food processing. These new ads were also prompted by the work of the Butter Task Force. “By pooling the research and knowledge, we have a much more far reaching, coordinated strategy planned for our butter advertising, which is a good example of how the SMA process works,” said George de Jager, NDB’s Senior Vice President of Advertising. At the Board meeting, the Market Research Committee reported on the success of the joint ice cream promotion with NDB, Nabisco and UDIA. This one suc cessful effort realized approxi mately $l3 million in incremental sales of ice cream. PUBLIC RELATIONS HIGHLIGHTS... The Public Relations Commit tee approved an official NDB pos ition policy paper on dietary fat and health. The National Dairy Promotion and Research Board's Policy on Dietary Fat and Health provides a summary and interpre tation of the current scientific lit erature and also outlining prog rams and initiatives that the Board believes are necessary to meet the market demands of today and the future. NDB believes the following concepts and directions are key to Gehl's 860 forage harvester can be used with tractors from 60 to 150 hp. It features a patented single-station cutterbar adjust ment Options include metal-stop metal detector; an in-head hydraulic knife sharpener that allows in-field knife sharpening and refacing of cutterbar, using tractor hydraulics; overrunning clutch; bevel extenders for the cylinders, haylage water tank and tandem axles. The best buy on the market' Make us prove it with a demonstration. BINKLEY & HURST ICKES FARM SUPPLY BROS. Rt - 1 Hwy 869 Wa(f 133 Rothavillo Station Rd. Ostarburg, PA Lititz, PA D.W. OGG Hl on S » EQ . U £ M , E , NT EQUIPMENT CO. ® ox PJ- 22 Main Location Crssson, PA 514 9 Cap Rd RR 03, Box 550, Altoona Fradsrlck, MO (Ballwood) Tayloravllla. Md. (Bob's Waldlng) LINCOLN SUPPLY & EQUIPMENT CO. RR 02, Box 217 A Somarsst, PA Rt. 135 MeCoelo, MD Solid. Reliable. Efficient. GEHL FINANCE' A DIVISION OF GEHL GU m H e A 5 STQUFFER BROS. Loysvllla, PA INC. 3 1201 Spring Rd. 1066 Lincoln Way Wa*f j C.ni.l., PA Chamboraburg, PA | effectively addressing the numet ous issues related to the dietary ffe and health arena, both now and® the future: • Communication of accural and clear advertising and eductp tional messages to health profes sionals and the public about thi value of dairy products- in |< healthy diet, as well as the trans fer of reliable information about' possible relationships between dietary fats and health. • Delivery of products with i wide variety of fat, calories and cholesterol levels, thus providing consumers with an array of dairy products consistent with individu al wants and needs. • Development of product process technologies to modify milkfat in ways consistent wf(jj consumer’s good health demands. (Turn to Rage D 18) UMBERGER'S OF FONTANA RR 04 (Fontana) Lebanon, PA SYSTEMA FEED SERVII Rt. 519 Suaaax, N.J. A.L HERR & BRO. : 312 Park Ava. Ouarryvllla, PA 4.
Significant historical Pennsylvania newspapers