Dl6-Lancaster Farming Saturday, January 12,1991
ADVERTISING &
PROMOTION
HIGHLIGHTS...
Two new butter commercials
“Nothing” and “Family Reunion”
were approved. The timing and
strategy behind these two com
mercials are a direct result of the
Dairy Industry’s Butter Task
Force. Epitomizing the type of
collaboration that the Strategic
Marketing Alliance seeks to bring
to the dairy industry, the Butter
Task Force is a result of the
National Dairy Board’s Advertis
ing Committee, who saw a need to
establish a coalition of dairy
industry groups involved in butler
promotion.
In February of this year, the
Butter Task Force met for the first
time to discuss coordinated efforts
for future butter marketing efforts.
Members of the Butter Task Force
Keystone
Cornucopia
Approaches
HARRISBURG
(Dauphin Co.) Since
1981, the State Council
of Farm Organizations
has been pairing agri
cultural and food indus
try leaders with state
legislators and policy
makers over plates of
Pennsylvania produced
delicacies. The Key
stone Cornucopia has
become the premier
food celebration for the
agricultural industry.
This year’s dinner,
scheduled for February
4, will be held at the
newly opened Harris
burg Hilton Hotel.
The menu for this
year will include
entrees of chicken,
pork, and beef as well
as Pennsylvania pota
toes, vegetables, fruit,
and dairy products.
There will be entertain
ment and a speaker
involved in agriculture,
although a speaker has
not been finalized at
this lime. The usual dis
tribution of gift baskets
of Pennsylvania pro
ducts to the legislators
will occur directly
before the speaker. As
last year, unclaimed
baskets and fresh
unused food will be
taken to Bethesda mis
sion after the meal.
The Pennsyhania
Stale Council of Farm
Organizations is
devoted to promoting
Pennsylvania’s agricul
ture. It is comprised of
nearly 70 agriculture
related groups, organi
zations, and businesses.
They work toward the
solution of mutual prob
lems and the support of
constructive
agriculture-related
legislation.
For more information
on the council, call
(717) 234-5001.
National Dairy Promotion Board Meeting Results
include: the National Dairy Board
(NDB); the American Butter Insti
tute: United Dairy Industry Asso
ciation; Wisconsin Milk Market
ing Board; California Milk Advis
ory Board, representation from
Oregon, Washington, and other
butter manufacturers and
processors.
The strategy for the two com
mercials is based on research con
ducted by several members of the
Butter Task Force, in addition to
proprietary research from butler
manufacturers which indicates
that a taste driven strategy
targeted to heavy butler users dur
ing key holiday seasons would
likely be the most effective. Thus,
the recurring theme for both
“Nothing” and “Family Reunion”
is “When you want the occasion to
be special, the foods you serve
demand the great taste of butter.”
With a horsepower rating for maximum 200 hp, the Gehl 1060
features exclusive patented spinner delivery system that "jets"
material from cylinder to blower in a continuous flow. Other
features include overrunning clutch; in-head hydraulic knife
sharpener that allows in-field knife sharpening and refaclng of
cutterbar, using tractor hydraulics: and single-station cutterbar
adjustment Auto-Max system, speed monitor, metal detector,
haylage water tank optional! It's totally versatile! Make us prove
it with a demonstration.
LOW APR*
18 month term 0% 36 month term 8.9%
24 month term 7.9% 48 month term 9.9%
* Certain restrictions may apply. See your participating Gehl dealer for complete
details Gehl Finance reserves the right to interpret, modify or cancel these programs
at any time without prior notice. Gehl Finance is not available in all states or provinces
LEBANON VALLEY
IMPLEMENT CO., INC.
700 E. Llndan St.
Richland, PA
PEOPLE’S
SALES & SERVICE
Rt. 35
Oakland Mills, PA
Mil i CR i Aire FANCY furrow farms
area aq equ|p - |nc -
Balltvlllt, PA * RRolUhl.rßd.
Easton, PA
Versatility Champ!
WAIVER OF FINANCE TILL JULY 1, 1991
OR LOW RATE FINANCING
OR CASH REBATES
Available From Your Local Participating Dealer
ECKROTH BROS.
FARM EQUIPMENT
RR 02, Box 24A
Naw Ringgold, PA
MILLER EQUIPMENT
CO.
RR 01 Staufftr Rd.
Bachtalsvllla, PA
Research also revealed that the
timing of when the ads appear
could play a vital role and recom
mended that the commercials be
aired in mid-November to take
advantage of the time when con
sumers are most likely to be shop
ping for Thanksgiving and Christ
mas dinners. In addition to the two
new commercials for butter, the
Board also authorized new adver
tising for cheese and butter for
food processing. These new ads
were also prompted by the work of
the Butter Task Force.
“By pooling the research and
knowledge, we have a much more
far reaching, coordinated strategy
planned for our butter advertising,
which is a good example of how
the SMA process works,” said
George de Jager, NDB’s Senior
Vice President of Advertising.
At the Board meeting, the
Market Research Committee
reported on the success of the joint
ice cream promotion with NDB,
Nabisco and UDIA. This one suc
cessful effort realized approxi
mately $l3 million in incremental
sales of ice cream.
PUBLIC RELATIONS
HIGHLIGHTS...
The Public Relations Commit
tee approved an official NDB pos
ition policy paper on dietary fat
and health. The National Dairy
Promotion and Research Board's
Policy on Dietary Fat and Health
provides a summary and interpre
tation of the current scientific lit
erature and also outlining prog
rams and initiatives that the Board
believes are necessary to meet the
market demands of today and the
future.
NDB believes the following
concepts and directions are key to
Gehl's 860 forage harvester can be used with tractors from 60 to
150 hp. It features a patented single-station cutterbar adjust
ment Options include metal-stop metal detector; an in-head
hydraulic knife sharpener that allows in-field knife sharpening
and refacing of cutterbar, using tractor hydraulics; overrunning
clutch; bevel extenders for the cylinders, haylage water tank
and tandem axles. The best buy on the market' Make us prove it
with a demonstration.
BINKLEY & HURST ICKES FARM SUPPLY
BROS. Rt - 1 Hwy 869 Wa(f
133 Rothavillo Station Rd. Ostarburg, PA
Lititz, PA
D.W. OGG
Hl on S » EQ . U £ M , E , NT EQUIPMENT CO.
® ox PJ- 22 Main Location
Crssson, PA 514 9 Cap Rd
RR 03, Box 550, Altoona Fradsrlck, MO
(Ballwood) Tayloravllla. Md.
(Bob's Waldlng)
LINCOLN SUPPLY &
EQUIPMENT CO.
RR 02, Box 217 A
Somarsst, PA
Rt. 135
MeCoelo, MD
Solid. Reliable. Efficient.
GEHL FINANCE'
A DIVISION OF
GEHL
GU m H e A 5 STQUFFER BROS.
Loysvllla, PA INC. 3
1201 Spring Rd. 1066 Lincoln Way Wa*f j
C.ni.l., PA Chamboraburg, PA |
effectively addressing the numet
ous issues related to the dietary ffe
and health arena, both now and®
the future:
• Communication of accural
and clear advertising and eductp
tional messages to health profes
sionals and the public about thi
value of dairy products- in |<
healthy diet, as well as the trans
fer of reliable information about'
possible relationships between
dietary fats and health.
• Delivery of products with i
wide variety of fat, calories and
cholesterol levels, thus providing
consumers with an array of dairy
products consistent with individu
al wants and needs.
• Development of product
process technologies to modify
milkfat in ways consistent wf(jj
consumer’s good health demands.
(Turn to Rage D 18)
UMBERGER'S
OF FONTANA
RR 04 (Fontana)
Lebanon, PA
SYSTEMA FEED SERVII
Rt. 519
Suaaax, N.J.
A.L HERR & BRO. :
312 Park Ava.
Ouarryvllla, PA
4.