Dl4-Lancaster Farming, Saturday, March 24,1990 Pork Industry Group LOUISVILLE, KY The pork checkoff was a wise invest ment for producers during 1989, according to Don Benson, chair man of the Pork Industry Group of the National Livestock and Meat Board, during his report to the pork industry’s Delegate Body here today. Benson, a producer from Hur ley, S.D., pointed out three areas he believes benefited pork pro ducers during 1989: research, ini tiatives during the past 12 months to reach physicians, and a program called Ad Watch that combats advertising misrepresenting meat. “As pork producers, we have defined these three areas as priori ties and when we see our checkoff dollars making things happen in these areas, we know we are on the right track,” says Benson. His remarks were part of the Annual Report to the Delegates delivered by the Pork Industry Group. As Benson put it, the pur pose of this report is quite simple: ‘To constantly remain account able to the industry for the pork checkoff dollars invested at the Meat Board.” A highlight of the report was an update on the Pork Market Basket Study, which is providing the data to update USDA’s official pork nutrient profile. According to John Hardin, Danville, Ind., and Sharon Schwartz, Washington, Kan., the preliminary data from this study has convinced the USDA that a revision is necessary. “Pork producers took it upon themselves to start the ball rolling to update the nutrient composition of pork and we will be seeing this become reality,” says Schwartz. Hardin and Schwartz, both pork producers, co-chaired the industry committee overseeing the work to update the official data on pork’s nutrient composition. Tim Downey, vice president of the Pork Industry Group, gave an example of a checkoff-funded program that appears to be paying big dividends for producers. “A Change of Plate,” the dietitians’ teaching kit developed by the Meal Board, is reaching 14.7 mil lion consumers a year, Downey says. “Every time a kit is placed in the hands of a dietitian that uses it, our survey shows that 1,050 con sumers are reached a year,” Dow ney addes. Remarkably, the Meat Board found that almost 92 per cent of dietitians with “A Change of Plate” use it. Downey also gave an update of the Pork Industry Group’s physi cian plan of action. A set of mater ials for internal medicine special ists has already been distributed and public relations programs are currently being planned for execu tion during the next year. Benson concluded his remarks by commending the pork industry for its proactive stance on taking on advertising that gives consum ers misconceptions about meat. The Meat Board Ad Watch pro gram has successfully gained the cooperation of such big name advertisers as Kellogg’s, General Mills and Kraft to remove their advertising that misrepresents meat. “All of us in agriculture have been able to band together when the need arose and Ad Watch is a perfect example of how producers of pork, beef, lamb and veal can work together to accomplish a common goal,” says Benson. Ad Watch, along with some other information and research programs at the Meat Board are leveraged, or funded by checkoffs from pork, beef, lamb and veal industries. “This concept has made a tremendous impact on the ability to extend limited dollars for the good of the pork industry,” Ron and Denise Connelly (left) and Richard and Karen Connelly. PEAK PERFORMER Dependable Lifetime electronic ignition • Cutting Edge in Technology • Oil Saving Ecomatic System • Quickstop Inertia Chain Brake • Made in the U.S.A. See Your Local Stihl Dealer For A Demonstration teisville Ephrata Lebanon Rgpks WES STAUFFER THE FARM WORKSHOP ENGINES & EQUIPMENT 23 PtMUnt Valley Rd. 717-273-9540 ' 717-738-4215 PASSMORE SERVICE CENTER, INC. RD 1, Rt. 100 215-387-9084 Elm BOMBERGER’S STORE, INC. ■56 W, Newport Rd. 717-685-2407 East Earl GOODS LAWN & GARDEN CENTER Haute 21 717-354-4026 Ext. 34 Ephrata, Hershey. Lancaster Jonestown BOLLINGER’S LAWN & ri iif MOUNTAIN Hormhoy, PA 717-533-4080 -Til It. Uneutor, PA 717-858-2710 r-000-zwvo Chairman Addresses Delegate Body Benson said. According to Benson, one of his main concerns is that the pork industry “have a common infor mation base” from which to make STIHL weigl 10.4 lbs. Gap GAP POWER EQUIPMENT Corner ol RL 30 8 Rt 607 717-442-8070 Hamburg SHARTLESVILLE FARM SERVICE RD 1, Box 1102 215-458-1025 decisions. “Since my tenure began in August 1988, my dedication to this ideal has strengthened and this report is one way to accom plish this.” Pennfield Honors Dairy Farmers (I to r), Marlin Yoder, David Yoder, Ray Yoder and Lester Yoder. THUNDER in the WOODS Announcing the NEW STIHL 044 RUGGED H. D. Air Filter Lifetime electronic ignition Anti-vibration system Quickstep™ Inertia Chain Brake Mverstown EBLING LAWN & GARDEN SERVICE (M E Lincoln Ave. 717-888-8720 Ono SHUEY’S SALES & SERVICE JonMtown Rd. 717-OW-401S Oxford OXFORD GREENLINE, INC. 1100 Llmootono Rd. 218-032-2870 Poach B WAKEFIELD SAW SHOP 742 Nottlnghtm Rd DlttllbUtOCl 8' Benson’s 19-month term as Pork Industry Group chairman will be completed at the Meat Board Annual Meeting March 18-19 in Chicago. (Continued from Page Dl3) Somerset. PA LINCOLN SUPPLY & EQUIPMENT CO. SomtiHt, PA 814-443-1691 McCook, MD 301-788-8800 Watsontown BEILER’S REPAIR 1 M. W. of TurbotvllK West Chester M.S. YEARSLEV & SONS 110-120 E. ItarkM at 215-096-2 MO ioole, On RL 44 RD % Box 84 stone Stlhl Ke:
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