D22-Lancaster Farming Saturday, November 5, 1988 WILLIAMSPORT (Lycoming) Dairies throughout the Com monwealth are invited to partici pate in a cooperative advertising program being coordinated by the American Dairy Association and Dairy Council (ADADC). The goal of the program is to assist local dairies with their advertising campaigns by enabling them to tie in with regional and national generic promotion programs. According to Brian Ward, ADADC’s executive vice presi dent “The cooperative advertising program will allow local dairies to use the same advertising materials being used by farmer-funded generic programs. With dairy farmers investing over $9O million nationally into their media cam paigns, it makes sense for dairies to tie-in with us.” In the first phase of this cooperative campaign, dairies will be able to participate in a radio campaign as well as outdoor bill boards. Both campaigns make use of the national and regional pro motion theme, “Milk America’s Health Kick.” Radio Campaign Dairies interested in buying radio time will be able to use ADADC’s donut commercials. These are sixty second commer cials with sixteen seconds avail able for the insertion of a local message. Dairies would be responsible for buying the airtime; while ADADC would provide the professionally produced radio tapes free of charge to the dairy. Outdoor Billboards ADADC’s current outdoor campaign uses a health and fitness theme to promote milk. There are two creative executions, one with a diver, the other features a Now Improve The Performance Poultry x It’s a fact! High quality conditioned water can greatly improve your livestock and poultry performance. Our years of exper ience plus hundreds of farm related treatment systems has proven the validity and practicality of correcting contaminat ed water fall us teds/ hr treatment of— * Nitrates * Bacteria * Iron * Sulfates *pH - AcidHy/AlkalinH/ 0 Martin Water Conditioning Co. SPECIALISTS IN FARM WATER TREATMENT 548 New Holland Ave Lancaster PA 17602 (717)393 3612 Along Rle 23 Early Morning or Evening Call 717-345-8795 We Serve PA & Surrounding States —Contact our Representatives in — So Chester Co , PA Dick 215-932-3307 Mt Bethel, PA Kevin 717-897-5141 Bradford Co PA Joel 717 274 2174 Uhti Milford PA .'.h V 7 455 7506 Dairies Invited To Tie In With Advertising basketball player. There is space for dairies to localize the bill boards with their own message. Through a cooperative agreement, dairies would buy the billboard space and ADADC would provide ALFRED, NY An Alfred State College agricultural educa tor has been cited for his role with a dairy herd management team which worked last summer to aid fanners in Bolivia. Thomas J. Cannon, assistant professor in the college’s Plant and Animal Science Department, was presented a certificate by Camura Agropecuria del Orien te (the Chamber of Agriculture of Santa Cruz Department), Bolivia. Translation of the citation reads, in part, ‘Tor his dedication, goodwill, and interest” in the development of the agriculture and livestock sectors of the Santa Cruz Department. Professor Cannon, together with a veterinarian and a vocation al agriculture teacher from Ver mont, traveled to Santa Cruz last June under a “farmer-to-farmer” program. The trip was arranged through Volunteers in Overseas Coopera tive Assistance (VOCA), a Washington, DC-based private organization which provides short-term technical assistance to cooperatives, government agen cies, and to farm and commodity groups in developing countries. The trio was recruited to meet the needs of the Association of Milk Producers (ADEPLE) in Santa Cruz. They helped to estab lish a dairy cattle registry and to improve general sanitation and C Lf4/f. 740 E I mcoln Ave PA 1 7067 i7l 7i 86b 7555 Alon* Rte 42? AATE* SvSTFMS W Lancaster Co , PA Richard 717-665-7405 Belleville, Pa Trenms 717-935-2786 Union County, PA Martin, Jr 717-966-1191 Hagerstown, Md Allen 301-733-0458 Virginia Ron 703 879 9958 the billboard sheets. Through these cooperative campaigns, dairies can make use of ADADC ad materials in order to promote their own brand of pro ducts. Dairies would be responsi- Bolivia Farmers Honor Cannon disease control practices. ADEPLE’s request for a record system to monitor milk production and a pedigree registry was real ized through Professor Cannon’s expertise, a VOCA spokesperson noted. Milk Production, Cow Numbers Up HARRISBURG (Dauphin) Pennsylvania milk production during September totaled 828 mil lion pounds, 2 percent above Sep tember 1987, according to the Pennsylvania Agricultural Statis tics Service. PASS reported that the number of milk cows in the state during the month averaged 720,000, up 3,000 from August and 2,000 more than September a year ago. Milk production per cow averaged 1,150 pounds, 20 pounds less than FRANK A. FILLIPPO, INC. - WANTED - DISABLED & CRIPPLED COWS. BULLS & STEERS Competitive Prices Paid Slaughtered under government inspection Call: Frank Fillippo - Residence - 215-666-0725 Elam Ginder - 717-367-3824 CL. King - 717-786-7229 SYRI-CON PRECAST CONCRETE CORP. We're Your Local Precast Concrete Manufacturer Call us for quality precast products at competitive prices ble for the purchase of all air time and billboard space. Interested dairies should contact ADADC toll free at (800) HOT-MILK (in Pennsylvania and New Jersey) or (800) ADA-MILK (in New York). August but 15 pounds more per cow than September 1987. Grain and other concentrates fed to milk cows in the state on Oct. 1 averaged 15.5 pounds per cow per day, unchanged from a year earlier. The value of the grain and other concentrates averaged $9.65 per hundredweight, $2.15 more than a year ago. In the 21 states surveyed in Sep tember by the National Agricul tural Statistics Service, milk pro duction totaled 9.88 billion 477 E. Farmersville Rd., New Holland, PA 17557 717/355-2361 or 717/656-2992 (evenings) Waffle Cattle Slats Ideal for heifer, cattle and freestall barns. • Available In Sizes: 4’ widths, up to 12’ lengths 7” thick • Hole Sizes VA ”x 4” Long, 30% open area • Absolute comfort for all animal sizes • Steam cured reinforced high quality concrete H-J Bunks - Post - Beams - Solid Tops - Cattle & Hot Slats - Hog Penning Engineered “Waffle Slats” Now Made In New Holland, PA The Alfred State educator con ducted seminars in computer oper ation and data entry and made sev eral recommendations to the Boli vian milk producers. These included submitting rules of regi- DAIRY RESIDENTIAL SWINE POLE BUILDINGS BEEF STORAGE The American Dairy Associa tion and Dairy Council is a generic milk promotion association funded by 20,000 dairy farmers from New York, New Jersey and Pennsylvania. stry to the Association of Veter inarians for approval, and a reor ganization of existing labor resources such as hiring additional help to carry out milk production monitoring and to collect the registry. pounds. 2 percent ir.c.s thr.n Sep tember 1987. The number of milk cows during the month averaged B.SB million, 1 percent less than a year earlier, while production per cow averaged 1,151 pounds, 27 pounds more. Grain and other concentrates fed to milk cows nationwide on OcL 1 averaged 16.7 pounds per cow per day, 0.2 of a pound more than Oct. 1,1987. The value of the grain and other concentrates aver aged $8.30 per hundredweight, $1.60 more than a year earlier. KEN CLUGSTON (717) 665-6775 CRAFT-BILT CONSTRUCTION INC. FARM-HOME BUILDING R.D. #2 MANHEIM, PA. PH: (717) 665-4372 BUILDING & REMODELING FOR
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