Enjoy the Good Things in Life! .. .Thanks to the dairy farmer families who I claim provide milk all year long for butter, cheese, /ce cream and other dairy-delicious foods. Celebrate June Dairy Month American Dairy Association and Dairy Council, Inc. Coming V, And W Going... % ■X *aj- r 1853 East Third Street Williamsport, PA 17701 717-323-2552 PATZ HAS THE BELT CONVEYORS AND FEEDERS YOU NEED! Boof! jjjiuri ★ Belt Conveyors ★ Belt Feeders ★ Gutter Cleaners 2 Row to 4 Row With Milk During June Dairy Month WILLIAMSPORT, PA The American Dairy Association and Dairy Council (AD ADC) will urge consumers to “Get MOOOvin’ With Milk!” this summer, as part of June Dairy Month activities. ADADC is sponsoring the prog ram on behalf of Pennsylvania area dairy farmers. Milk and ice cream are the fea tured products for the promotion. There are a number of elements being used in order to reach con sumers. These include: super market displays, broadcast adver tising and consumer offers. SUPERMARKET DISPLAYS From June 1 - July 31, over 2,000 supermarkets throughout ADADC’s region will carry milk and ice cream display materials. The materials feature cartoon cows enjoying summertime activities such as swimming and skateboard ing. Pennsylvania chains carrying the promotion include: Giant Markets, Acme, Insalaco and IGA Foodliners. ADVERTISING A 30-second television com mercial reinforces the milk and summer theme. The spot combines shots of milk and milkshakes with Lancaster Farming Saturday, June 4, 1988-D47 Get Mooovin’ “June Is Dairy Month” For Your Next Materials Handling Application... Call On The Reputation And Reliability Of scenes of a Holstein cow wearing sunglasses while she surfs and plays volleyball. A 30-second radio commercial has also been produced. CONSUMER OFFERS Consumers will be offered a “MOOOscle” beach towel which sports a Holstein cow. They’re available for $9.95 plus one “REAL” Seal from any real dairy product The dairy industry has also signed an agreement with Sara Lee fora June 1-30 cooperative promo tion. Consumers can receive a cou pon for a free half gallon of milk when they mail in three UPC sym bols from any variety of Sara Lee Snacks or All Butter Cinnamon Rolls. These two offers will be made available at the supermarket dairy case on tear-off coupon pads. Milk carton side panels will also prom ote the Sara Lee offer. Through the combined elements of this promotion, ADADC hopes to encourage consumer purchases of milk throughout the summer months. ADADC is a dairy promo tion association funded by 20,000 dairy producers from Pennsylvani a, New York and New Jersey. 215-845-2261
Significant historical Pennsylvania newspapers