Enjoy the Good
Things in Life!
.. .Thanks to the dairy farmer families who
I claim provide milk all year long for butter, cheese,
/ce cream and other dairy-delicious foods.
Celebrate June Dairy Month
American Dairy Association and
Dairy Council, Inc.
Coming
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1853 East Third Street
Williamsport, PA 17701
717-323-2552
PATZ HAS THE BELT CONVEYORS
AND FEEDERS YOU NEED!
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★ Belt Conveyors
★ Belt Feeders
★ Gutter Cleaners
2 Row to 4 Row
With Milk During
June Dairy Month
WILLIAMSPORT, PA The
American Dairy Association and
Dairy Council (AD ADC) will urge
consumers to “Get MOOOvin’
With Milk!” this summer, as part
of June Dairy Month activities.
ADADC is sponsoring the prog
ram on behalf of Pennsylvania area
dairy farmers.
Milk and ice cream are the fea
tured products for the promotion.
There are a number of elements
being used in order to reach con
sumers. These include: super
market displays, broadcast adver
tising and consumer offers.
SUPERMARKET DISPLAYS
From June 1 - July 31, over
2,000 supermarkets throughout
ADADC’s region will carry milk
and ice cream display materials.
The materials feature cartoon cows
enjoying summertime activities
such as swimming and skateboard
ing. Pennsylvania chains carrying
the promotion include: Giant
Markets, Acme, Insalaco and IGA
Foodliners.
ADVERTISING
A 30-second television com
mercial reinforces the milk and
summer theme. The spot combines
shots of milk and milkshakes with
Lancaster Farming Saturday, June 4, 1988-D47
Get Mooovin’
“June Is Dairy Month”
For Your Next Materials
Handling Application... Call
On The Reputation
And Reliability Of
scenes of a Holstein cow wearing
sunglasses while she surfs and
plays volleyball. A 30-second
radio commercial has also been
produced.
CONSUMER OFFERS
Consumers will be offered a
“MOOOscle” beach towel which
sports a Holstein cow. They’re
available for $9.95 plus one
“REAL” Seal from any real dairy
product
The dairy industry has also
signed an agreement with Sara Lee
fora June 1-30 cooperative promo
tion. Consumers can receive a cou
pon for a free half gallon of milk
when they mail in three UPC sym
bols from any variety of Sara Lee
Snacks or All Butter Cinnamon
Rolls.
These two offers will be made
available at the supermarket dairy
case on tear-off coupon pads. Milk
carton side panels will also prom
ote the Sara Lee offer.
Through the combined elements
of this promotion, ADADC hopes
to encourage consumer purchases
of milk throughout the summer
months. ADADC is a dairy promo
tion association funded by 20,000
dairy producers from Pennsylvani
a, New York and New Jersey.
215-845-2261