C 'K-Kf ,°.r rt'-m* Kl.r^reJ BIS-Lancaster Farming, Saturday, March 12, 1988 Cheeseburger Promotion (Contlnutd from Page B 16) to run the ad the week alter Easter, said that this is the type of program that will help build store traffic during a traditionally slow busi ness week. Snitcher says the Actmcdia bill boards and the theme ads represent areas of the upcoming promotion unique to the MAMMA marketing area. “To my knowledge, we are the only A.D.A. unit in the nation using these additional media tools,” says Snitcher. In-Store Display Kits Yet another aspect of the Gour met Cheeseburger promotion involves the use of in-store ban ners, signs, mobiles and recipe booklets to reach the shopper at the point of purchase. Research shows that almost 75% of today’s buying decisions are made while the shop per is in the store. Therefore these signs can have a significant impact on the overall success of the pormotion. Over 1300 supcmarkets locally, and 25,000 stores nationally are due to use the materials. These kits are made available in area retailers at no charge, and are installed by professionals. Among the local retailers who have signed up to use the mater ials: Weis, Acme, Safeway, Fox’s, Karn’s, Shurfine, Jay’s, Valu Food, Mars, Farm Fresh, Santon i’s. Thriftway, Big B and Superthrift. National Campaign All of the work done locally by MAMMA is meant to compliment the national campaign. Part of the national program involves a $l-million dollar a week network TV buy running from April 4-14. The 30-sccond commercials feature celebrity spokesman Willard Scott of NBC’s “Today Show.” The com mercials will be seen on such popular shows as Our House, Thir ty Something, 20/20, Wheel of Fortune and the Young and the Restless. ' In addition to TV, 30-sccond network radio commercials using Willard will run at the same lime. National print ads featuring Gourmet Cheeseburgers will also appear in USA Weekend, TV Guide, Family Circle, and Woman’s Day. The ads will feature recipe inserts consumers how to make delicious Gourmet Cheeseburgers. Food Service The American Dairy Associa tion is extending the promotion to restauranteurs by offering a free merchandising kit containing recipes, table tents and menu clips. This foodservice extension, the first of its kind in the three-year history of the spring cheeseburger campaign was announced in the February issue of a popular trade magazine, Restaurants and Institutions. The American Dairy Associa tion is the advertising and market ing arm of the United Dairy Indus try Association. The Middle Atlantic Milk Marketing Associa tion is the regional unit of A.D.A. and is responsible for the Baltimore-Washington, Philadel phia and York-Harrisburg-- Lancaslcr markets. All American Burgers American and Muenster Preparation time: 10 minutes Cooking time: 11 to 13 minutes 1 pound ground beef (85 per cent lean) 1 tablespoon each: Worcestershire sauce and chopped parsley '/i teaspoon salt taaenAAn rvt«%*\A> 4 slices American cheese, halved diagonally 1 medium onion, sliced and separ ated into rings 2 tablespoons butter 4 hamburger buns, toasted 2 slices Muenster cheese, quartered 4 slices tomato Combine ground beef, Worces tershire sauce, parsley, salt and pepper, mixing lightly but thor oughly. Divide into 4 portions and form into patties, 'A inch thick. Place on rack in broiler pan so bur gers are 3 to 4 inches from heat Broil 10. to 12 minutes, turning once. Place one slice of American cheese on each burger 1 minute before end of cooking time. Mean while saute onion in butter over medium heat 5 to 7 minutes. Place equal amounts of Muenster cheese on bottom half of each bun. Top each with tomato, burger and equal (Turn to Pag* B 20) We Have Pre-Owned Structures Available For Your Forage And Grain Needs. DON’T BE CAUGHT IN THE RUSH - CALL TODAY! ENDLESS MOUNTAINS HARVESTORE® SYSTEMS, INC. WVWII) _ g.._ , Dairy Association, displays his favorite Ingredients two types of real, domestic cheese and premium ground beef. Pre-Owned Harvestore® Structures Offer Durable Investment Value “Your Local Independent Authorized Harvestore® Systems Dealer" R.D. 5, Box 11 A, Towanda, PA 18848 (717) 265-2200 HARVESTORE J SYSTEMS Every penny counts in animal agricul ture today. You can’t afford anything less than the best... the Harvestore feed processing system. Whether you buy a new or pre-owned Harvestore structure, your value per dollar invested has never been better. If you choose a pre-owned structure, don’t buy on price alone. Unless your pre-owned Harvestore unit is built by an authorized, independent Harvestore system dealership, it might not meet the high standards of quality and perfor mance for which the name “Harvestore” is famous. When your authorized dealer builds your pre-owned structure, his experi enced crew will use a complete kit of genuine Harvestore brand replacement parts, including new bolts, nuts and washers; new breather bags; new door gaskets; and anew unloader trough. This insures the uniform quality of your pre owned structure. Your dealership will be there to support you with parts and service, too. That means you can count on your structure to deliver all the advantages you’ve come to expect from the Harvestore brand. Can you afford anything less? WARNING An unauthorized source may offer you a used structure, but you can’t be sure of the quality and value. You are not assured that the structure will meet original specifications. Fur thermore, you are not assured that it wUI be rebuilt with factory-authorized replace ment parts. The structure will not come with a Harvestore Systems’ warranty, nor with independent authorized-dealer service and warranty protec tion.
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