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BIS-Lancaster Farming, Saturday, March 12, 1988
Cheeseburger Promotion
(Contlnutd from Page B 16)
to run the ad the week alter Easter,
said that this is the type of program
that will help build store traffic
during a traditionally slow busi
ness week.
Snitcher says the Actmcdia bill
boards and the theme ads represent
areas of the upcoming promotion
unique to the MAMMA marketing
area. “To my knowledge, we are
the only A.D.A. unit in the nation
using these additional media
tools,” says Snitcher.
In-Store Display Kits
Yet another aspect of the Gour
met Cheeseburger promotion
involves the use of in-store ban
ners, signs, mobiles and recipe
booklets to reach the shopper at the
point of purchase. Research shows
that almost 75% of today’s buying
decisions are made while the shop
per is in the store. Therefore these
signs can have a significant impact
on the overall success of the
pormotion.
Over 1300 supcmarkets locally,
and 25,000 stores nationally are
due to use the materials. These kits
are made available in area retailers
at no charge, and are installed by
professionals.
Among the local retailers who
have signed up to use the mater
ials: Weis, Acme, Safeway, Fox’s,
Karn’s, Shurfine, Jay’s, Valu
Food, Mars, Farm Fresh, Santon
i’s. Thriftway, Big B and
Superthrift.
National Campaign
All of the work done locally by
MAMMA is meant to compliment
the national campaign.
Part of the national program
involves a $l-million dollar a
week network TV buy running
from April 4-14. The 30-sccond
commercials feature celebrity
spokesman Willard Scott of
NBC’s “Today Show.” The com
mercials will be seen on such
popular shows as Our House, Thir
ty Something, 20/20, Wheel of
Fortune and the Young and the
Restless. '
In addition to TV, 30-sccond
network radio commercials using
Willard will run at the same lime.
National print ads featuring
Gourmet Cheeseburgers will also
appear in USA Weekend, TV
Guide, Family Circle, and
Woman’s Day.
The ads will feature recipe
inserts consumers how to make
delicious Gourmet Cheeseburgers.
Food Service
The American Dairy Associa
tion is extending the promotion to
restauranteurs by offering a free
merchandising kit containing
recipes, table tents and menu clips.
This foodservice extension, the
first of its kind in the three-year
history of the spring cheeseburger
campaign was announced in the
February issue of a popular trade
magazine, Restaurants and
Institutions.
The American Dairy Associa
tion is the advertising and market
ing arm of the United Dairy Indus
try Association. The Middle
Atlantic Milk Marketing Associa
tion is the regional unit of A.D.A.
and is responsible for the
Baltimore-Washington, Philadel
phia and York-Harrisburg--
Lancaslcr markets.
All American Burgers
American and Muenster
Preparation time: 10 minutes
Cooking time: 11 to 13 minutes
1 pound ground beef (85 per cent
lean)
1 tablespoon each: Worcestershire
sauce and chopped parsley
'/i teaspoon salt
taaenAAn rvt«%*\A>
4 slices American cheese, halved
diagonally
1 medium onion, sliced and separ
ated into rings
2 tablespoons butter
4 hamburger buns, toasted
2 slices Muenster cheese,
quartered
4 slices tomato
Combine ground beef, Worces
tershire sauce, parsley, salt and
pepper, mixing lightly but thor
oughly. Divide into 4 portions and
form into patties, 'A inch thick.
Place on rack in broiler pan so bur
gers are 3 to 4 inches from heat
Broil 10. to 12 minutes, turning
once. Place one slice of American
cheese on each burger 1 minute
before end of cooking time. Mean
while saute onion in butter over
medium heat 5 to 7 minutes. Place
equal amounts of Muenster cheese
on bottom half of each bun. Top
each with tomato, burger and equal
(Turn to Pag* B 20)
We Have Pre-Owned Structures Available For Your
Forage And Grain Needs.
DON’T BE CAUGHT IN THE RUSH - CALL TODAY!
ENDLESS MOUNTAINS HARVESTORE® SYSTEMS, INC.
WVWII) _ g.._ , Dairy Association, displays
his favorite Ingredients two types of real, domestic cheese and premium ground
beef.
Pre-Owned Harvestore®
Structures Offer Durable
Investment Value
“Your Local Independent Authorized Harvestore® Systems Dealer"
R.D. 5, Box 11 A, Towanda, PA 18848
(717) 265-2200
HARVESTORE
J
SYSTEMS
Every penny counts in animal agricul
ture today. You can’t afford anything
less than the best... the Harvestore feed
processing system. Whether you buy a
new or pre-owned Harvestore structure,
your value per dollar invested has never
been better.
If you choose a pre-owned structure,
don’t buy on price alone. Unless your
pre-owned Harvestore unit is built by an
authorized, independent Harvestore
system dealership, it might not meet the
high standards of quality and perfor
mance for which the name “Harvestore”
is famous.
When your authorized dealer builds
your pre-owned structure, his experi
enced crew will use a complete kit of
genuine Harvestore brand replacement
parts, including new bolts, nuts and
washers; new breather bags; new door
gaskets; and anew unloader trough. This
insures the uniform quality of your pre
owned structure.
Your dealership will be there to
support you with parts and service, too.
That means you can count on your
structure to deliver all the advantages
you’ve come to expect from the
Harvestore brand.
Can you afford anything less?
WARNING
An unauthorized source may
offer you a used structure, but
you can’t be sure of the quality
and value. You are not assured
that the structure will meet
original specifications. Fur
thermore, you are not assured
that it wUI be rebuilt with
factory-authorized replace
ment parts. The structure will
not come with a Harvestore
Systems’ warranty, nor with
independent authorized-dealer
service and warranty protec
tion.