FTC Denies ADA Petition For Use Of Fat-Free Slogan WASHINGTON The Federal tomey in the enforcement division food companies make similar rescinding the order, echoed for the AHA he HdH that Trade Commission has denied a of the FTC stated. claims concerning their products Silverglade. He said Association drinking whole milk is not in the request by the American Dairy When a decision is considered by without making similar caloric would have no problem in terming oublic interest when alternatives Association to reverse a ruling the FTC, there is a public comment disclosures, she explained. 2 percent milk as 50 percent fat- lowfat and skim milk are which prohibits nulk advertising period. During this time positive or “We are going to study their free since half of the fat has been available He noted that a diet hlah from using the phrase 96 percent negative comments regarding the document and pursue the topic in removed. in f a t could lead to cardiovascular fat-free. pending decision are filed with the the future,” the UDIA spokesman Vice president and legal counsel A petition filed Jointly this FTC. said, adding that the subject is not summer by the ADA, the Over 130 comments were closed. Ilfontintiifoc Wisconsin Justice Department, received by the Commission “Our present campaigns are MlUve MXeSpOflSlOlllt'Y and the Wisconsin Milk Marketing concerning the fat-free slogan, working well. The recall is very rn rj ■ pi r i o Board, requested a termination or Blount said. “This is an ex- good and the Real Seal recognition lO Help t <Xmi€rS, Leader OttVS moderation of a 1973 FTC decision, ceedingly large amount for an is high,” Wegner said. There were „ . x / .. . . ...r —~ 4 according to Jean Wegner of the order-amending decision,” she no pin™ to start a fat-free cam- Mennonite Christians who farm characterized by the itch to United Dairy Industry Association, said. pnign W hen the order-amending have a responsibility to God to take improve and enlarge” and to gain At that time a radio jingle The majority of the comments petition was filed, she added. care of the land, Wilmer Heisey of wealth and power, proclaiming milk as 96 percent fat- were in favor of vacating the or- The Center for Science in the Mennonite Central Committee told But Christians are called to be free was playing and became the der, she noted, and were received Public Interest opposed the ADA’s a Br° u P of farmers and others stewards or tenders of the land, subject of the ruling. from individual farmers in the petition for three reasons, ac- recently at a seminar in Heisey said. Their interest should The FTC termed the slogan dairy belt. Also filing comments in cording to the consumer group’s Smoketown. “At the same time, be in giving to the world and to misleading and offered false opposition to rescinding the order legal director, Bruce Silverglade. the church has a responsibility to future generations, benefits, Wegner explained. In- were nutrition groups, the He said the ad is deceptive since support farmers who are in Being a steward is not an easy eluded in the decision was the American Heart Association and it implies whole milk is low in fat. financial difficulty,” he said. task, participants at the meeting claim that milk was neither low in the Center for Science in the Public And, he added, authorities con- Heisey, who is executive agreed, fat or calories. The FTC ruling Interest, a Washington based, sider milk to be high in fat. “The secretary of MCC U.S., has been “My accountant tells me I ought stated that 96 percent fat-free privately funded, consumer in- dairy industry has low fat products actively involved in helping to let the ground sit and take the implied that 96 percent of the fat in terest group. to sell. We wish they would spend Mennonites affected by the current government check,” one farmer milk had been removed, she said. “The Commission considered their dollars promoting the low fat farm crisis. He made his com- said. “How do las a Christian However, the promotional every ™«wn«>nf in malting its products instead.” ments at a seminar attended by reconcile that with my concern for phrase can be used, according to decision,” Blount said. However, Milk is 87 percent water, more than 50 persons on stewardship of the land?" the 1973 decision, if the ads disclose the positive comments were no Silverglade noted, creating a “Dilemmas of the Mennonite “I heard just yesterday that the the amount of calories or grams of longer than a paragraph and of- dilution factor which reduces the Farmer,” sponsored by The ground next to me is going to be fat in a glass of milk, the UDIA fered no Justification as to why the percentage of any component. He .People’s Place Associates, In- sold for a K-Mart,” another farmer spokesman said. order should be repealed, she cited this as a reason milk might tercourse. said. “I’m interested in passing “The ADA has not shown any noted. Three organizations filed bepreceivedaslowfat. Christian farmers in North on to our children.” material change in fact or law a extensive comments why the Consumers would perceive that America are influenced by two Other participants raised requirement for vacating the original decision should remain in 96 percent of the fat in milk has traditions, Heisey said. On one questions about the use of fer order,” according to Sherry Blount place, the FTC spokesman added. been removed if the phrase were hand, their forebears were tilizer, land values, and the effect of the FTC. Therefore, she con- Blount said the Commission permitted in advertising milk, the pioneers who came to the New of financial pressures on family tinued, the ads are still misleading, announced its decision on Dec. 17. legal director said as the final World for opportunity, not only for life. The law prohibits advertising Wegner explained that the Food point in the group’s comment. religious freedom. Several farmers said they are milk as any percent fat-free and Drug Administation’s rules for Scott Ballin of the American The pioneer “buys a place, struggling just to survive. Other without the caloric content in- dairy products labeling made the Heart Association, which also filed breaks land, and gets ahead,” participants said they haven’t been eluded in the promotion, the at- FTC’s ruling unnecessary. Other a comment in opposition to Heisey said. The pioneer outlook is hit by the economic crunch yet but are worried about what lies ahead. The situation in the East is “about two years behind” that in the Midwest and West, a Lancaster County farmer warned. Hard times are a challenge to the church, Heisey said. Mennonites have “learned how to respond to people in trouble on the other side of the world,” he pointed out. “But what do we do when that person’s farm adjoins ours?” High PD$ & PDM Jersey 8J240 PALmer Fascinator George January/87 USD A Color Breeds USD A Sire Summary SIRE 8J240 Pal 8J234 Royal 21J337 Yankee BJ2IO Fascinator 8J230 Choco 8J225 Tor 8J213 Soldier 21G256 Jetstar 21G247 Fayette BGI7I Agni 8G164 Lucky BGII6 Lassie BAIIB Pudge 21A3 Hi 8A33 Hi Champ 218421 Rocket 218422 Crusader 218438 Regal 21M522 Prince 21M515 Pacesetter 21M517 Sargent For top genetics with PA: 800-732-0391 predicted differences TEST FAT VALUE RPT % MILK +1464 + 784 +1493 + 648 + 727 +llB5 + 198 +1349 + 987 + 534 + 787 + 393 + 609 + 721 + 202 .02 .06 .02 +lO2O + 679 + 491 .06 .07 .06 MILKING SHORTHORN - 10 +52 +slB2 49% ,01 +52 +slsB 95% 01 +43 +sl33 61% high repeatability at affordable prices .... CALL ATLANTIC TODAY! DE, MD & NJ: 800-233-0216 +1775 +1335 +1137 PARTNER IN Gt FEDERATED GENETICS JERSEYS— +5l +sl64 73% +65 +slsl 76% +3l +sl32 87% +4O +|lo2 99% +3O +| 89 90% +l3 +$ 85 86% +2O +| 44 98% - GUERNSEYS - +35 +sl3l 52% +29 +slol 95% +39 +$ 94 73% +22 +$ 79 73% +l7 +$ 49 87% AYRSHIRES +27 +| 78 85% +2O +| 72 56% +lO +| 28 68% -BROWN SWISS +32 +sloB 84% +3B +|loo 79% +29 +$ 75 57% High PDM & PDT Guernsey FAYETTE PROTEIN- -.13 +.OB -.12 -.03 -.08 -.15 -.03 +sls4 +sl6s +sl23 +sloo +$ 82 +$ 72 +$ 40 +27 +27 +22 +ll +l7 -.17 -.06 +.03 -.14 +.03 +sll3 +$ 96 +$ 99 +$ 63 +$ 54 +l3 +lB + 8 -.04 -.03 +.02 +| 71 +$ 66 +$ 29 +2B +l9 +l9 +slo3 +$ 97 +| 78 -.05 -.03 +.02 +sl74 +sl62 +sl3B +5O +46 +4l -.05 + .02 + .03 LOCAL: 569-0411 —TYPE RPT PDT RPT 73% -1.1 76% + .2 87% - .3 99% - .2 89% + .6 83% + .2 98% + .4 N/A 94% 54% 47% 71% 52% N/A 95% +2.8 73% - .3 72% - .2 83% - .9 52% 28% 49% -1.5 84% 53% 68% + .3 82% 76% 56% 82% 80% 75% + .3 + .6 38% 95% 60% 37% 94% 58% + .6 + .6 + .0 Fanners who survive sometimes feel smug in relation to those who have failed, Heisey observed. “I think we’ve come to the idea that God will honor us if we work hard,” he said. “We’ve come to a theology of success. We don’t have a theology of failure.” Affluence and an emphasis on self-sufficiency have made it hard for people to care for each other, Heisey said. But Christians must learn to be both givers and receivers. Response to farmers in trouble is not just a farm issue, the speaker contended. Rather, it’s a matter of bringing faith and finances back together. Responding to troubled farmers makes it easier for the church to respond to other members who are in need, Heisey said. Helfrick Reappointed HARRISBURG - Sen. Edward W. Helfrick, R-Northumberland Co., has been reappointed chair man of the Pennsylvania Senate’s Agriculture and Rural Affairs Committee for the 1987-88 legislative session. “I look forward to another two years at the helm of the Agriculture and Rural Affairs Committee,” said Helfrick, who has chaired the Committee since 1981. “This session promises to be one in which we will be addressing many important issues facing the farm and rural communities of Pennsylvania. One major area we will be considering is farmland preservation and the possibilities of local governments purchasing conservation easements from farmers. A bill calling for this sort of plan has been introduced by my colleague and vice chairman of the Committee Lancaster County’s Senator Noah Wenger.”
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