FTC Denies ADA Petition For Use Of Fat-Free Slogan
WASHINGTON The Federal tomey in the enforcement division food companies make similar rescinding the order, echoed for the AHA he HdH that
Trade Commission has denied a of the FTC stated. claims concerning their products Silverglade. He said Association drinking whole milk is not in the
request by the American Dairy When a decision is considered by without making similar caloric would have no problem in terming oublic interest when alternatives
Association to reverse a ruling the FTC, there is a public comment disclosures, she explained. 2 percent milk as 50 percent fat- lowfat and skim milk are
which prohibits nulk advertising period. During this time positive or “We are going to study their free since half of the fat has been available He noted that a diet hlah
from using the phrase 96 percent negative comments regarding the document and pursue the topic in removed. in f a t could lead to cardiovascular
fat-free. pending decision are filed with the the future,” the UDIA spokesman Vice president and legal counsel
A petition filed Jointly this FTC. said, adding that the subject is not
summer by the ADA, the Over 130 comments were closed. Ilfontintiifoc
Wisconsin Justice Department, received by the Commission “Our present campaigns are MlUve MXeSpOflSlOlllt'Y
and the Wisconsin Milk Marketing concerning the fat-free slogan, working well. The recall is very rn rj ■ pi r i o
Board, requested a termination or Blount said. “This is an ex- good and the Real Seal recognition lO Help t <Xmi€rS, Leader OttVS
moderation of a 1973 FTC decision, ceedingly large amount for an is high,” Wegner said. There were „ . x / .. . . ...r —~ 4
according to Jean Wegner of the order-amending decision,” she no pin™ to start a fat-free cam- Mennonite Christians who farm characterized by the itch to
United Dairy Industry Association, said. pnign W hen the order-amending have a responsibility to God to take improve and enlarge” and to gain
At that time a radio jingle The majority of the comments petition was filed, she added. care of the land, Wilmer Heisey of wealth and power,
proclaiming milk as 96 percent fat- were in favor of vacating the or- The Center for Science in the Mennonite Central Committee told But Christians are called to be
free was playing and became the der, she noted, and were received Public Interest opposed the ADA’s a Br° u P of farmers and others stewards or tenders of the land,
subject of the ruling. from individual farmers in the petition for three reasons, ac- recently at a seminar in Heisey said. Their interest should
The FTC termed the slogan dairy belt. Also filing comments in cording to the consumer group’s Smoketown. “At the same time, be in giving to the world and to
misleading and offered false opposition to rescinding the order legal director, Bruce Silverglade. the church has a responsibility to future generations,
benefits, Wegner explained. In- were nutrition groups, the He said the ad is deceptive since support farmers who are in Being a steward is not an easy
eluded in the decision was the American Heart Association and it implies whole milk is low in fat. financial difficulty,” he said. task, participants at the meeting
claim that milk was neither low in the Center for Science in the Public And, he added, authorities con- Heisey, who is executive agreed,
fat or calories. The FTC ruling Interest, a Washington based, sider milk to be high in fat. “The secretary of MCC U.S., has been “My accountant tells me I ought
stated that 96 percent fat-free privately funded, consumer in- dairy industry has low fat products actively involved in helping to let the ground sit and take the
implied that 96 percent of the fat in terest group. to sell. We wish they would spend Mennonites affected by the current government check,” one farmer
milk had been removed, she said. “The Commission considered their dollars promoting the low fat farm crisis. He made his com- said. “How do las a Christian
However, the promotional every ™«wn«>nf in malting its products instead.” ments at a seminar attended by reconcile that with my concern for
phrase can be used, according to decision,” Blount said. However, Milk is 87 percent water, more than 50 persons on stewardship of the land?"
the 1973 decision, if the ads disclose the positive comments were no Silverglade noted, creating a “Dilemmas of the Mennonite “I heard just yesterday that the
the amount of calories or grams of longer than a paragraph and of- dilution factor which reduces the Farmer,” sponsored by The ground next to me is going to be
fat in a glass of milk, the UDIA fered no Justification as to why the percentage of any component. He .People’s Place Associates, In- sold for a K-Mart,” another farmer
spokesman said. order should be repealed, she cited this as a reason milk might tercourse. said. “I’m interested in passing
“The ADA has not shown any noted. Three organizations filed bepreceivedaslowfat. Christian farmers in North on to our children.”
material change in fact or law a extensive comments why the Consumers would perceive that America are influenced by two Other participants raised
requirement for vacating the original decision should remain in 96 percent of the fat in milk has traditions, Heisey said. On one questions about the use of fer
order,” according to Sherry Blount place, the FTC spokesman added. been removed if the phrase were hand, their forebears were tilizer, land values, and the effect
of the FTC. Therefore, she con- Blount said the Commission permitted in advertising milk, the pioneers who came to the New of financial pressures on family
tinued, the ads are still misleading, announced its decision on Dec. 17. legal director said as the final World for opportunity, not only for life.
The law prohibits advertising Wegner explained that the Food point in the group’s comment. religious freedom. Several farmers said they are
milk as any percent fat-free and Drug Administation’s rules for Scott Ballin of the American The pioneer “buys a place, struggling just to survive. Other
without the caloric content in- dairy products labeling made the Heart Association, which also filed breaks land, and gets ahead,” participants said they haven’t been
eluded in the promotion, the at- FTC’s ruling unnecessary. Other a comment in opposition to Heisey said. The pioneer outlook is hit by the economic crunch yet but
are worried about what lies ahead.
The situation in the East is
“about two years behind” that in
the Midwest and West, a Lancaster
County farmer warned.
Hard times are a challenge to the
church, Heisey said.
Mennonites have “learned how
to respond to people in trouble on
the other side of the world,” he
pointed out. “But what do we do
when that person’s farm adjoins
ours?”
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Fanners who survive sometimes
feel smug in relation to those who
have failed, Heisey observed.
“I think we’ve come to the idea
that God will honor us if we work
hard,” he said. “We’ve come to a
theology of success. We don’t have
a theology of failure.”
Affluence and an emphasis on
self-sufficiency have made it hard
for people to care for each other,
Heisey said. But Christians must
learn to be both givers and
receivers.
Response to farmers in trouble is
not just a farm issue, the speaker
contended. Rather, it’s a matter of
bringing faith and finances back
together.
Responding to troubled farmers
makes it easier for the church to
respond to other members who are
in need, Heisey said.
Helfrick
Reappointed
HARRISBURG - Sen. Edward
W. Helfrick, R-Northumberland
Co., has been reappointed chair
man of the Pennsylvania Senate’s
Agriculture and Rural Affairs
Committee for the 1987-88
legislative session.
“I look forward to another two
years at the helm of the
Agriculture and Rural Affairs
Committee,” said Helfrick, who
has chaired the Committee since
1981. “This session promises to be
one in which we will be addressing
many important issues facing the
farm and rural communities of
Pennsylvania. One major area we
will be considering is farmland
preservation and the possibilities
of local governments purchasing
conservation easements from
farmers. A bill calling for this sort
of plan has been introduced by my
colleague and vice chairman of the
Committee Lancaster County’s
Senator Noah Wenger.”