A3O-Lancaster Farming, Saturday, November 8,1986 New Dairy Ads Planned For Holiday Season ARLINGTON, Va. - The fall 1986 line up for national dairy product advertising will feature new television and magazine campaigns in most every product category. “Cheese, Glorious Cheese” is the theme of the Board’s $20.5 million cheese continuity program for 1986. This theme was chosen as a result of evaluation information that indicated a favorable con sumer response to the “Cheese, Glorious Cheese” commercial that appeared on television during the Board’s first advertising year. Four new 30-second spots are scheduled to air on network television, beginning the week of Nov. 3. The commercials will focus on: the taste of cheese, out-of home consumption (in restaurants, etc.), women and the calcium message, and pizza The majority of the cheese budget, $14.5 million, is slated for the television effort.’ The Board’s cheese campaign also includes four new print ads, that will appear in national magazines. One of the two-page advertisements will illustrate a variety of mouth-watering uses for several American-made specialty cheeses. The three remaining ads will focus on specific cheeses; Cheddar, Monterey Jack and Italian. Among the consumer magazines scheduled to run the cheese ads are; Better Homes and Gardens, Parents, Life, Family Circle, People, Redbook, Food & Wine and Ebony. The cheese print program has been allotted $4.5 million. Dairy Calcium body good" commercials will budgeted at $6 million, will appear “Dairy Foods. Calcium - The continue to air. For the rest of the on children’s television programs, Way Nature Intended,” the theme nation, the adult fluid milk cam- specifically on Saturday mornings of the $16.5 million calcium paign will continue with the and in the "after-school” time campaign was continued again this Health Kick” theme and the period. year, with the support of an ex- production of three new television tensive research and evaluation commercials. The first of these In addition, a fluid milk cam effort - spots began airing in September. A paign aimed at a new audience will A new approach is planned for total of $8 million has been allotted be tested for possible national use. the television aspect of this to adult fluid milk advertising The age group between childhood campaign. For the first time, nationwide. and adolescence, 10 to 15 year olds, America s dairy farmers will be The children’s fluid milk cam- or "tweens,” has been targeted for placing 15-second commercials on paign will feature one new com- this effort with a $500,000 budget the air, in addition to the 30-second mercial, Mr. Moo, while retaining spots. The message will be three of the previously-produced established by airing the longer S p o ts: Penguins, Kangaroos, and Butter commercials first, followed by a Giraffes. Cows, the first children’s Consumers will be urged to combination of both the short and m ,ik commercial in the national "Give 'em all a pat,” as the new the long versions. dairy promotion effort, has been butter campaign gets underway Fluid Milk dropped from the 1986 schedule. the week of Nov. 3. In tqp western part of the The spots in this campaign, The theme and creative ap country, the three “Milk. It does a NOW YARD & GARDEN CLEAN UP IS IN THE BAG Sticks. Leaves. Tree prunnings Hedge clippings What do turn everything into fine, easily disposable chips. Or use you do with them? Try to jam them in a bag and the bag the chips as fertilizer for an organic garden. If you have breaks frees, shrubs and leaves in your yard, call or write us today for a list of the AL-KO dealers nearest you and a Now there’s a better way p ree Booklet on how to improve your organic gardening AL-KO Home Power Shredders are small scale ver- and compost development with the help of an AL-KO sions of the kind the city forestry crews use. Just feed Shredder With an AL-KO Home Power Shredder, yard your bulky debris into the top and the shredder blades and garden clean-up is in the bag. Call 1-800-222 8969 In PA • 1-800 252-1552 OuttlOa PA For Mora Information And Your Naarost Ooalor. proach for the new butter ad vertising was suggested by research that indicated that many consumers need to be convinced that butter does fit intp today’s healthy lifestyle. The upbeat, contemporary commercials will focus on the fact that it’s okay to use butter; it’s right for the way people want to live and eat today. For the first time, butter spots will appear on early morning television, during one of the im portant time periods for butter consumption. Like the calcium effort, the butter campaign will feature a combination of 30- and 15-second commercials. This will increase the frequency of airplay for the $7 million butter program.
Significant historical Pennsylvania newspapers