LOOKING AHEAD: THE CONSUMER OF THE‘9Os Two astute food marketers have Agriculture not only gives riches to a nation, but the only riches she can call her own,’ Johnson Indeed, farming can be a richly rewarding pro fession. But it can also be a very risky one. For the farmer is subject not only to the changes in the marketplace, but to those of nature as well. We at Bank of Lancaster County salute ail of you who have made farming your chosen field. We know that from time to time you may need help in keeping your operation operating. At such times, you need a banker who understands farming from the ground up. That banker is Bob Badger, head of our Agricultural Loan Division. For years now, Bob has been helping area farmers “grow” with loans for machinery, livestock, construction, mortgages and other operating expenses. Visit Bob at our Strasburg office, or give him a call and he’ll visit you. Agricultural Loan Division, Center Square, Strasburg 299-4306 Member FD I C HYPR MOW AVAILABLE JIM DAVIDSON 200 Glenwood Road Bel Air, Md. 21014 301-879-0497 Ladies Have You Heard? By Doris Thomas Lancaster Extension Home Economist gazed into their crystal balls to profile the consumer of the ‘9os. What did they see? Bank erf Lancaster County ATTENTION BRILLION GRASS SEEDER OWNERS! ALIC TRANSPORT WHEEL SEE YOUR DEALER Or Contact: The fastest growing population segment will consist of 25 to 44 year olds. The average household will spend about 24 percent of an average yearly income of $36,000 or more on food. Electronics wili continue to grow in importance. More con sumers will do their shopping at home. Less cash will change hands at the supermarket as the use of electronic banking increases. Consumers will be more knowledgeable thus more selective in their food choices. Price alone will not be enough The better bank because we live here too GENE REYNOLD! Box 365 Ontario, NY 14519 315-524-8155 to sell' a consumer on a par ticular product. Appearance, quality and preparation time will be equally important. A growing group of male shoppers will be interested in more simplified meals in order to make both food shopping and food preparation quicker and easier. The demand for ethnic foods will continue to grow, ac companied by a demand for greater variety and higher quality. Four out of five working women will spend less time grocery shopping while demanding more convenience food products. What type of consumer do you think you will be in the 1990’5? THE IMPORTANCE OF CONVENIENCE The ‘Bos cook is preparing meals ahead. Leisure time on weekends is utilized, and soups, stews, casseroles and chili are prepared in large quantities, divided into meal-size portions and frozen. Quickly thawed in the microwave oven, these home-prepared foods greatly simplify meal preparation on weekdays when time is scarce. Stir-frying has grown by leaps and bounds, moving away from traditional Oriental fare. Con sumers have discovered that the technique of cooking thinly sliced vegetables, poultry, meat and seafood over high heat can be adapted to the flavors and textures of other cuisines - or used to create all-American suppers from the cupboard and freezer. Another trend is “double bat ching.” With double batching, enough of one meal component is prepared to serve later as part of a second meal. Braising eight pork chops instead of four requires no extra effort. But, four cooked pork chops on-hand in the refrigerator can trim 45 minutes or more from the preparation of another meal. The extra chops can be cut into strips and stir-fried with vegetables; layered with cooked nee, prepared pizza sauce and mozzarella cheese and baked; heated in barbecue sauce and Lancaster Farming, Saturday, March 10,1954-817 served on buns; or added to soup. LENTILS A SUBSTITUTE FOE MEAT DURING LENT If you’re looking for a nutritious substitute for meat during Lent, try lentils. Combined with a grain, they are a good source of protein for anyone who is not eating meat. Proteins are made up of amino acids. There are 21 amino acids, but eight of them are essential, meaning our bodies cannot manufacture them from other sources. Meats have all of the essential amino acids. Other foods, such as cereals, breads, beans, peas and lentils, are incomplete proteins since they only have some of the essential amino acids. But, these foods can be put together like a jigsaw puzzle to give you all the amino acids you need to make a complete protein. These foods, when put together, are called complementary proteins. Lentils and rice or whole wheat make a delicious complementary protein that can be substituted for meat if you’re looking for something different to eat during Lent. For something unusual, try a spaghetti sauce made from lentils and served over whole wheat spaghetti. To make the sauce, you’ll need one cup of chopped onion, two cloves of minced garlic, two tablespoons of olive oil, one cup of dried lentils rinsed and picked over, two cups of water or vegetable broth, six ounces of tomato paste, four ounces of mushrooms drained, one-half teaspoon oregano, and one-fourth teaspoon each of basil and cayennne and salt to taste. In a saucepan, saute onion and garlic on oil until tender. Stir in lentils and water; bring to boil. Reduce heat, cover and cook 30 minutes or until lentils are tender. Stir in tomato paste, mushrooms, oregano, basil, cayenne and salt. Simmer 10 minutes. Makes cups.
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