They don’t have a check-off. By JOANNE SPAHE HARRISBURG, Pa. - As much as beef promotion has been in the news over the past months, there is one form of beef promotion now going on which very few people are aware of. It’s not a check-off and it’s not an advertising campaign. “It” is Luci Teslovich, 1977 cattlemen’s queen, who is working with the Penn sylvania Department of Agriculture, the Beef Council, and the Cattlemen’s Association to promote beef throughout the Com monwealth. This is the first year such a program has been im plemented in Pennsylvania, although the dairy industry has had a state princess working in the Department for more than five years. Because it is the first year or a state queen to represent the beef industry, Miss FEED STORAGE AND FLEX AUGER DELIVERY SYSTEM The Original Flex Auger Delivering Up To 2400 lbs. Per Hr, OR The NEW "Hi-C” Flex Auger Delivering Up To 6000 lbs. Per Hr. 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Luckily for the beef industry, they chose a hard working, dedicated young woman to take on this weighty task. “The majority of the emphasis in the queen contest was on our ability to talk about the industry and our commodity,” explains the 21-year-old Penn State graduate. “In this job, it is important that the person selected can talk to people about the industry, because it is an important promotional position.” Well qualified for the position, Luci carried beef projects in 4-H for 10 years, was a member of the National Block and Bridle organization at Penn State, was the secretary of the Pennsylvania Junior Polled Hereford Association for two years, and graduated with a Equip., Inc. Bachelor of Science in animal industry this May. Combining her background with her “if I can’t do it right, I won’t do it all all” philosophy, Luci is her own booking agent who coordinates many of her own appearances, documents her visits, answers her own correspondence, confirms her own appointments, and sends out some of her own news releases. And, of course, she makes public appearances. This year she will be taking part in mall promotions, for which she will double up with the state dairy princess. She has also lined up county fairs, beef breeder association field days, television ap pearances, Ag Progress days, and county Farmers’ Association mall promotions. “It’s really important to offers complete PHONE BUS. 717-354-4271 Luci Teslovich, Penn sylvania cattlemen's queen, doesn't like to spend a lot of time behind a desk. Instead, she’d rather be out promoting beef to consumers or producers. Lancaster Farming caught her sitting on a straw bale and listening to speakers at a recent Angus field day. circulate, I think,” says Lucy. I can’t promote the industry as well sitting at my desk with nothing to do,” say the brown haired beef en thusiast with a smile. “Besides, I like to keep busy,” she adds with a friendly smile. According to Luci, much of the work she is doing now Martin LIMESTONE Be sope you apply eiTßiisti The new higher-powered fertilizers often require more lime each application to maintain a neutral soil that tests to pH7. MARTIN LIMESTONE, INC. Blue Ball, Pa. 354-4125 Gap, Pa. 442-4148 UNDERGROI RPI, EPHRATA, PA 17522 PHONE: 717-733-9404 Lancaster Farming, Saturday, Jul hut they have Luci will be eliminated next year we envision statewide county for several reasons. contests, but for now, we “This year I have a dual have to start somewhere,” purpose,” she says. “Not s h® remarks, explaining her only am I promoting beef short term goals, consumers, but I am The original start for the promoting the beef queen Cattlemen’s Queen began idea to producers. Many of last Spring when the Cat them don’t know about the tlemen’s Association got the position, so I attend a lot of S° ahead to have a producers’ functions to representative working with familiarize them with me the Bureau of Markets, and to possibly get some Then, ‘‘starting engagements to attend.” somewhere,” they held a She also thinks the work contest at Penn State will be simpler next year University in which five girls because she has made participated. “contacts” this year and has According to Luci, each of crossed much unfamiliar these girls was either an territory. animal production or an “Mostly, I got to know animal industry major. Out people and found my of the five, Luci was chosen, direction as I went,” ex- She began her work with plained Luci, “but, next year the Department of I’ll know where to go.” Agriculture on June 6 after a And, to make things easier two week stint as the for the next young lady to assistant county supervisor take over the position, Luci with ihe Farmers Home hopes to stay working with Administration in the program in the future. Washington, Pa., a full time “I’ve learned so much job she will be resuming in though my various contacts September when her the Summer, and I have Summer employment ends, several suggestions on ways “In order to be assured the to improve for the future, so position when I returned in I’d really like to stay in-September, I was required to volved,” she admits. serve two weeks before I One of her long range goals started as cattlemen’s is to extend the queen contest queen,” she explains. And, into a statewide event. as simple as that might “For now, however, we sound, the situation got a are just hoping to get in little complicated, con contact with all the different sidering that her last day of breed associations and some final exams at Penn State agriculture colleges and was the same day she waste have them sponsor a con- weeks on her testant,” she says. Some day * :u ? e I o * l ’ ® n< * * wo after she completed the two week segment she had be moved into her Camp Hill home for the Summer. For Luci, who is originally from Brownsville in Washington County, that was a tall order to meet. But, she did it. In her capacity as the cattlemen’s queen employed by the state, Luic is actually supervised by three groups - the Department of Agriculture, Bureau of Markets, which pays her salary for the Summer, and the Beef Council and the Cattlemen’s Association who help her with transportation costs. And, while her work with the Department ends in the Fall, Luci will keep working for the beef industry thoughout the year until next Spring when her successor is chosen. As she puts it, she can’t quit, because “there’s always something new somebody would like me to attend.” 103 30. 1977
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