U * «" *v?»> * t ¥ y' < s 4t „ t , -i*%v -'f- > /v\' **#*>; ; v ; <r" f * t't , * US>t4 ■"''- ♦'>’■“■' 1999* < - '<‘('’l9®s ', < v 1941 > * <lt ' !' 1 " ’ ' .. ' ' ' t, >t, * t*. M« SS AV A >*■ SVAV <V> f WA M Vi A <VI« *.J« V -.V Morton’s 8-Year-Old Gets Facelift of the most successful slogan that is now an American ferent ads to run in consecutive lasting "idea” sessions in byword. issues of Good Housekeeping early days of advertising Back then. Mouon Salt Com- magazine. The agency’s account ,jv took nl are as far hark P an y had decided to.embark on executives brought 12 proposed the first national consumer ad- a( * s an d three possible sub -11, shortly after the salt vertising cam p a ign for salt to stitutes to the Morton offices agency headed by Joy promote its new product: a free- in Chicago’s Railway Exchange m was incorporated as the running salt in a round blue Building. in Salt company. From a package with a patented pour- Sterling Morton (Joy Morton’s ane” advertising presenta- i n S spout. son ’ was then secretary of came the exchange of ideas The advertising agency select- t^ie formed company) i resulted in the first Mor- ed, N. W. Ayer & Co, was ask- was interested in It Umbrella Girl and the ed to submit a series of 12 dif- one . °/ substitutes a little girl, holding an umbrella in one 1 " hand to ward off falling rain and, m the other, a package of salt tilted back under her arm spout open and salt running Mr. Poultryman; Protect Your Profits There is no greater threat to the successful poultry operation than disease... and no better way to mini mize it than with Wayne Environ disinfection. Yes, with one labor-saving application you can both clean and disinfect your poultry facilities and equipment. Wayne Environ cleans better and destroys more disease-producing, profit-robbing bacteria over a longer period than any other product. Try this New ® working partner with Wayne Feeds. Wayne Environ MOUNTVILLE FOWL’S FEED SERVICE R. D. 2, Peach Bottom R. D. 1, Quarryville HERSHEY BROS. Reinholds ROHRER’S MILL PARADISE SUPPLY R. D. 1, Ronbs Paradise HEISEY FARM SERVICE Lawn Ph: 653-5718 DUTCHMAN FEED MILLERSVILLE MILLS, INC. SUPPLY CO. R. D. 1, Stevens Millersville WHITE OAK MILL C. E. SAUDER & SONS R. D. 4, Manheim R. D. 1, East Earl GRUBB SUPPLY CO. i JSlizabethtown * , s * FEED SERVICE R. D. Z, Columbia + , ♦ *<''* * * Mi* W* y» v< ■ V S V> H. M. STAUFFER & SONS, INC. Witmer H. JACOB HOOBER Intercourse, Pa. V* v« ■* v out (“Here was the whole story in a picture—the message .that the salt would run in damp weather m , , , . r „ , ~, pours. When this was vetoed was made beautifully evident, * , „ . „ Mr Morton recalled later ) as bemg to ° negatlve - a Positive Mr. morion recanea lauerj reohrasine resulted m “When It Still, it needed something The » planned copy, which read- ' “Even in rainy weather, it flows l n 1912, It Pours in a dia freely,” was appropriate but too mond-shaped frame was added j on g to the label, together with the “We need something short words Free Running ’ The pic and snappy,” Sterling Morton ture of the Morton girl and the remarked. slogan, “When It Rains It Suggestions came for “flows Pours, ’ first appeared together freely,” “runs freely,” “pours” on the blue package of table and then, finally, the old prov- sa lt l n 1914 erb, “It never rains but it. Unlike Little Orphan Annie, CUTS AND CONDITIONS IN ONE PASSI NEW IDEA GUT/DITIONER! ' "'' . Single machine gives fluffy, palatable swaths or windrows. Non-stop, plug free! Adjustable cutting height. Does all these jobs and more: • Snreos corn stalks • Chops weeds • Clips pastures • Chops straw stubble • Conditions straw for baling Chas, J. McComsey Longenecker & Sons Farm Supply Hickory Hill, P», Kheems Roy H. Buch, Inc. Ephi ala, R. D. 2 Allen H, Matz Denver Landis Bros. Lancaster \ IS>«56 A. B. C. Groff, Inc. New Holland Wilbur H. Graybill Lititz, R. D. 2 A. L. Herr & Bro. Quarryville -e 1 t \ t Lancaster Farming, Saturday. March 23,1968—25 the ageless Morton Umbrella Girl has been given new dresses and hairstyles to keep her fash ionable throughout the years. She was “redone” m 1929, 1935. 1945, 1956 and now, in 1968 Her message and her appeal to American consumers have re mained undiminished by fash ion’s fickle fads or changes in advertising techniques Each year she appears in parades, at costume parties and in school rooms throughout the country, brought to life by youngsters and adults alike who feel her spirit and impact. She is a fa vorite illustration for student science projects about salt, too. Widespread curiosity about her origin and history has prompted thousands of letters over the years. She is so much a part of the daily lives of Amer icans that many people see a re semblance to a sister, cousin or niece, and they often write and ask the name of the model (there has never been one) The Morton package also has been modernized through the years, although it still incorpor ates the two most prominent features of the original, the pouring spout and the dark blue label A patented shaker top has been added to the package and, of course, the label has been re designed a number of times NAT’L PLOWING CONTEST HARRISBURG Commercial demonstration plots of corn and sorghum-sudan hybrids will be a feature of the National Plow ing Contest at Hershey Aug 27, 28, and 29 Jack R Grey, contest chair man and deputy secretary of the Pennsylvania Department of Agriculture, said 30 seedsmen have been asked to provide hy brids for the demonstrations He said similar forage dem onstrations were a top atti ac tion when the national contest was held at Hershey in 1958 /ATm'r&rwf#
Significant historical Pennsylvania newspapers