The Name Of The Game Productivity In Air Transportation Air transportation is one of the few items on any one's shopping list today that costs less than it did 10 years ago. On the average the cost of air travel measured by cost per passenger mile was 5.96 cents per mile in 1960. Today's average is slightly less. This contrasts dramatically with the Consumer Price Index, an important cost-of-living indicator, which rose nearly 30 percent during this same period. There is little economic magic in this amazing record of holding the fare line. It is largely based on the sin gle factor that commercial air transport manufactur ers have produced a series of aircraft that have con sistently lowered operating costs while improving ef ficiency, comfort and safety. In short, today the air lines can carry more passengers greater distances in less time with fewer aircraft. The airlines and the man ufacturers have a word for this record productivity. Today we are in the spacious age of the wide-bodied jets the Boeing 747, Lockheed 1011 and the McDon nell Douglas DC-10. The 747 already is in service. The other two models will enter service next year. Stuart G. Tipton, president of the Air Transport As sociation, an organization composed of the scheduled air carriers, puts it this way: "Because of its size, the 747 has introduced a whole new environment for the air traveler. Moreover, its design and configuration have permitted the use of highly sophisticated automatic flight controls and navigational aids. These devices promise to greatly enhance the safety of air transportation, while at the same time increasing the productivity which will help to maintain fare levels and provide better service." The 'U.S. supersonic transport (SST), the next major step in air transportation, will be twice as productive as the current generation of wide-bodied jets because during a given time period it can carry twice as many people over a specific range. And in air transportation, John H. Shaffer, Federal Aviation Administrator, states: "Productivity is the name of the game." WINOS FOR MINIS b 1970 : I.lll en ton illion -miles 180, World air cargo shipments in the next fifteen years will Increase by a factor of eighteen, the International Civil Aviation Organization predicts. Ten billion ton-miles will be flown in 1970; this will increase to nearly 180 billion ton-miles in 1985. U.S. manufacturers today build nearly 75 percent of the transport aircraft operated by free-world air carriers. The international preference for U.S. trans ports is based on proven records for operating efficiency, reliability and ease of maintenance, ail backed by a global network of manufacturers' service organizations. The Whisperliner Aircraft To Set New Comfort Standards A new aircraft is corning to America, to be introduced by Eastern Airlines in November of 1971. It is a remarkable aircraft, but not in the usual ways. It isn't going to be the biggest, nor the fastest. It can't fly the farthest or the highest. But this aircraft the Lockheed 1011 which Eastern calls Whisperliner, does two things of vital importance for the public. 1. It is going to be the most personalized and comfortable aircraft in service. The seats were specially designed for maximum comfort, the ceil ings are eight feet high, the two aisles are wide and prob ably most important of all, there is no longer a middle seat. Every first class or coach passenger is on an aisle, or the next seat over. It is the right size: spacious yet intim ate with all of the warmth of your own living room. 2. It is going to be a good neighbor aircraft. Unlike some of the - very large aircraft, the Whisperliner can operate ec onomically an d efficiently from medium-size airports as well as span the nation non stop. Its three high bypass ratio fanjet engines will re duce smoke pollution and noise considerably below that of present aircraft which, in turn, were a major advance over the first generation of jet aircraft Starting late in 1971 It will nerve many millions of people in this country, while respect ing the rights of people on the ground. The Whisperliner will ac commodate 2 6 8 passengers. billion ton•miles Food service promises to be the best and most efficient yet, with quick-heating infrared ovens in a lower level. Eleva tors will bring the fresh, hot food to the passenger level, where flight attendants will distribute it by carts designed to do their job graciously without getting in the way. A variety of passenger ser vices innovations have been developed especially for the Whisperliner, including soft interior lighting and polarized windows which adjust from full daylight to blackness by the push of a lever. Individual over-head racks will secure wig boxes, gifts and other pre cious carry-on luggage, while outer garments are safely stor ed in special clothing compart ments, or near at hand in be tween-seat coat racks. With in creasing fami 1 y travel in mind, Whisperliner will also provide private baby chang ing facilities. Eastern has such faith in this aircraft that it plans to receive 50 of them, at $l5 mil lion each, and has established the special training and sup port operations for this vast new fleet. The Whisperliner—a whole new type of aircraft for the 19705. Bright "New Generation" In Color Ttll,llllllll9lll4lPPOll'Apromill , iiirilrtptionll l ll l ll .1' I . l' ' 11 1' 1, Patrol Car Secretary Police officer leaves his car to discuss possible traf fic violation with motorist while his "secretary" the new Xerox Mobile Printer automatically receives radio calls and prints them on a roll of paper. The radio-operated device prints at the rate of 280 words a minute and means patrolman won't miss any mes sages routine or urgent while he's away from his vehicle. The compact device fits on the front seat and can be incorporated easily into existing networks. It was developed by Xerox Corporation's Communica tions Products Division in Rochester, N. Y. ID. rj 11'! kl,1.1, k aml , .11 11 III " " ~~ iµ'~ ' ol~ uII~NI~~n~II OMMI11:0 1 1 1 1 Try viewing the world around you with sunglasses and then remove them. It's a dramatic and colorful change. This is what the engineers of Zenith Radio Corporation had in mind when they developed the "new generation" Chromacolor TV picture tube which won the coveted I.R-100 award as one of the 100 most signifi cant products of the year. This new picture tube pro vides brighter, better detailed, and greater contrast color pic tures as a result of Zenith's new patented development that allows all the color phos phors on the screen to fully light up? During the tube's manufac ture, the 460,000 "Iris" mask openings are used to put both a contrast area of jet-black material on the screen and the 1,350,000 tiny phosphor dots which are framed by the black-surround The "Iris" mask openings are enlarged for the tube's op- .! „, 011' ..„ 010) ji/irrir eic l Nfa r Pow. '.'4,11,11;111,1 'j , mit 1,111,q!:111611,1111111M. iI I Wre I 111 A 'Po ' c~l4l~ 6~ i~rr i +Nu, „+I Winter Beef-Up Break Here comes the cold weather again and, right along with it, our need for good, chill-chaser ideas. Try this suggestion for both taste and nourishment: old-fashioned hot beef broth made from real beef concentrate. Just hits the spot for everyone, especially the children when they come home after school or play. Hot beef broth is rich, hearty and full of good taste. And, it's perfect to serve with crackers and cheese A cup of beef broth is a happy change from tea, coffee or cocoa. It makes a welcome lift for anybody who's a little tired, a little chilled. There's nothing like it to raise the spir its after a hard day's house work or shopping. What's more it is so quick and easy to prepare: simply add 3 / 4 tea spoon of Bovril real beef con centrate per cup of boiling water and stir. The secret is that Bovril beef broth actually provides the quickly-digested proteins eration to allow electron beams larger than the phos phor dots to totally illuminate all of the screen's picture pro ducing phosphors. Color pur ity is safeguarded w hile brightness is increased dra matically. The black-surround, by re ducing light reflection, per mits the use of a new high transmission glass faceplate. The result is a high contrast color picture that is as bril liant and dramatic as the nat ural world around us—with out sunglasses. The Chromacolor system is now available in 25-inch, 23- inch, and 19-inch (diag.) screen sizes. IitREAL 10 I t. , r, .viii , , iii. 111 ' TON ... V ...„:„............ . „......... ' .:',(l ....!t;iraHr/NPIO ; 11: ' l ...l i i'l : ii . ......:',..,1"..;.i.....'111 10111ililiuii 'I 1 1 l'. 1 111,1 1 1 1 011.001.1111. ,1,,,,,,i„ 1 ] 11, „u 4M ~.'iqpi 4! it,l Hlll'll'lllll ~I( and energy - giving vitamins everyone needs, particularly during the winter months. It's an easy and inexpensive way to beef up your family's re sistance to the cold. Going skiing? Going to the football game next Saturday? Don't forget to take along a thermos of hot beef broth for on-the-spot chill-chasing. If you would like to add a little glamour to your next beef-up break, try spiced beef broth. To each cup of boiling water, add 3 / 4 teaspoon of Bovril real beef concentrate and 1 4 teaspoon allspice. Pour into mugs and place a cinna mon stick in each. Nourishing and flavorful! HIGHACRES COLLEGIAN, JAN. 18, 1970-PAGE SEVEN Encourage Creativity In The Younger Set `~.~r~~ Childhood is the most exciting time of all everything is waiting to be discovered and there are no impossible dreams. But most playthings deny today's children the chance f6r self expression, according to a Chicago toy designer. The man is Ken Dagdigian, president of Little Kenny Publica tions, a toy and game manu facturing firm specializing in what Ken calls "child involve ment." Ken is a graphic de signer whose ideas were thought "too far out" by the toy firms with whom he work ed, and he formed his own company just a year ago to prove them wrong. What is a child involvement toy? "It's a toy that's not a toy until the child makes use of it as a toy," according to Dagdigian. He cites the com mon example of a box, which the child plays with more en thusiastically than the toy that came in it. Another example is a piece of string, which can be used for games, artwork or trading for a more fascinating toy like an old kitchen pot. Dagdigian points out that most of the highly advertised toys are patterned on adult activities, and a child is not supposed to impose his own ideas of play on the toy. A doll, for example, is a little girl's baby, and should be treated like Mommy treats her, and the rules on an auto racing set just have to be followed. But a piece of paper (Ken's favorite material) zan be used in any way a child fancies it's a ticket to wherever he wants to go The aerospace and air trans port industries, working under a voluntary program, have de veloped a new combustor for burning fuel that virtually eliminates smoke plumes from jet engines. All jet transports will be equipped with the new combustors by the end of 1972. Modern medicine hopes to learn the witch doctor's remedies before they are lost. They may—as many doctors openly admit— hold the answer to some of mankind's worst ills and ailments. But from Africa to the deep Amazon jungles, civilization is smothering the secrets of jungle treatments and cures, as well discrediting the quackery that often kills and cripples. Ac cording to the National Geo graphic Society, more and more witch doctors are retir ing. They forget their secrets or take them to the grave. Fewer and fewer regions of our "shrinking" world are beyond the reach of medical missionaries or government medical officers, which is good in one sense and bad in an other It is a fact, however, that the medicines made by witch doctors from bark, leaves, seeds, nuts, fruits, or roots of plants, or maybe extracted from birds, snakes, fish or other animals may be far from worthless. Americans know well the contributions of our Indians who have given us more than 50 plants for our modern pharmacology. For instance, the May apple, an old antidote for warts, is now known to contain an antitumor sub stance. In Africa, Uganda's "tooth ache plant" produces an ef fective pain killer. Experi ments with some powerful poisons may produce special ized anaesthetics or relaxing drugs. The South American blowgun poison, =Tare, is used in treating heart disease. And a medicine of ancient India, taken from the snake root or Rauwolfia, has been very useful in lowering blood pressure. Science is also interested in sea snakes' venom, which is 50 times as deadly as the cob ra's. When refined, it is useful Among the child involvement toys made by Little Kenny are a series of plastic-coated posters kids can write on with washable crayon. They en• courage children to learn such things as measuring, telling time and counting money. A card game made by the company t e a c h e s numbers from one to ten and all fifty states, and there are perhaps a dozen games that can be played with the fifty-piece deck. A new game for older young sters consists of a set of paper boxes printed with various symbols. It contains three sets of playing rules, and a blank rule page where children can record rules for their own version of the game. "This is child involvement at its best," says Ken. "The child really has to create he can't get a result from simply pushing a button or imitating someone." Dagdigian expects to have several new toy designs result from response to his current products. Children are much more innovative than adults. he says. It's only when they've been taught that "things are as they are" that children stop seeing things as they might be. When the U. S. Supersonic Transport flies over the ocean it will create a sonic boom having a nominal overpressure of 2 1 / 2 pounds per square foot at sea level. The weight of this overpressure is equal to that imposed by a three-foot wave. in stopping bleeding. The venom of the toad fish fights diabetes by burning up blood sugar. Witch doctors have conduct ed their primitive practices in all corners of the world, with medicines evolving from thousands of years of trial and error. Traditionally, much witch doctor treatment involv ed the kill-or-cure approach, but some were highly skilled. A few years ago, two South American doctors performed a brain operation using surgi• cal instruments invented for the same purpose by the Incas. Even psychiatrists respect fully have studied witch doc tors' successful treatment of mental patients, who believe their troubles come from a variety of unfriendly spirits. And talking about spirits and "cheering up the mind," Polish doctors in the 17th Cen tury recommended Polish vod ka as a medicine. In fact, there is a little poem in Polish medical lore, which appears in the book "Vodka or Spir its," that is being followed by people the world over today: "Though you have had spirits for time immemorial in Pol and, yet you do not know the advantage it has. Read this book, you who drink vodka. See for yourselves how it can restore your health." The Poles, incidentally, invented Vodka and have been produc ing it for centuries. "Wodka" as they call it, is now served in this country to thousands of Americans to "cheer up their minds."
Significant historical Pennsylvania newspapers