The Name Of The Game
Productivity In Air Transportation
Air transportation is one of the few items on any
one's shopping list today that costs less than it did 10
years ago. On the average the cost of air travel
measured by cost per passenger mile was 5.96
cents per mile in 1960. Today's average is slightly less.
This contrasts dramatically with the Consumer Price
Index, an important cost-of-living indicator, which
rose nearly 30 percent during this same period.
There is little economic magic in this amazing record
of holding the fare line. It is largely based on the sin
gle factor that commercial air transport manufactur
ers have produced a series of aircraft that have con
sistently lowered operating costs while improving ef
ficiency, comfort and safety. In short, today the air
lines can carry more passengers greater distances in
less time with fewer aircraft. The airlines and the man
ufacturers have a word for this record productivity.
Today we are in the spacious age of the wide-bodied
jets the Boeing 747, Lockheed 1011 and the McDon
nell Douglas DC-10. The 747 already is in service. The
other two models will enter service next year.
Stuart G. Tipton, president of the Air Transport As
sociation, an organization composed of the scheduled
air carriers, puts it this way:
"Because of its size, the 747 has introduced a whole
new environment for the air traveler. Moreover, its
design and configuration have permitted the use of
highly sophisticated automatic flight controls and
navigational aids. These devices promise to greatly
enhance the safety of air transportation, while at the
same time increasing the productivity which will help
to maintain fare levels and provide better service."
The 'U.S. supersonic transport (SST), the next major
step in air transportation, will be twice as productive
as the current generation of wide-bodied jets because
during a given time period it can carry twice as many
people over a specific range.
And in air transportation, John H. Shaffer, Federal
Aviation Administrator, states: "Productivity is the
name of the game."
WINOS FOR MINIS
b
1970 : I.lll en ton illion -miles
180,
World air cargo shipments in the next fifteen years will
Increase by a factor of eighteen, the International Civil
Aviation Organization predicts. Ten billion ton-miles will
be flown in 1970; this will increase to nearly 180 billion
ton-miles in 1985. U.S. manufacturers today build nearly
75 percent of the transport aircraft operated by free-world
air carriers. The international preference for U.S. trans
ports is based on proven records for operating efficiency,
reliability and ease of maintenance, ail backed by a global
network of manufacturers' service organizations.
The Whisperliner
Aircraft To Set New Comfort Standards
A new aircraft is corning to America, to be introduced by
Eastern Airlines in November of 1971.
It is a remarkable aircraft, but not in the usual ways. It isn't
going to be the biggest, nor the fastest. It can't fly the farthest
or the highest.
But this aircraft the Lockheed 1011 which Eastern calls
Whisperliner, does two things
of vital importance for
the public.
1. It is going to be the most
personalized and comfortable
aircraft in service. The seats
were specially designed for
maximum comfort, the ceil
ings are eight feet high, the
two aisles are wide and prob
ably most important of all,
there is no longer a middle
seat. Every first class or coach
passenger is on an aisle, or
the next seat over. It is the
right size: spacious yet intim
ate with all of the warmth
of your own living room.
2. It is going to be a good
neighbor aircraft. Unlike some
of the - very large aircraft, the
Whisperliner can operate ec
onomically an d efficiently
from medium-size airports as
well as span the nation non
stop. Its three high bypass
ratio fanjet engines will re
duce smoke pollution and
noise considerably below that
of present aircraft which, in
turn, were a major advance
over the first generation of jet
aircraft
Starting late in 1971 It will
nerve many millions of people
in this country, while respect
ing the rights of people on
the ground.
The Whisperliner will ac
commodate 2 6 8 passengers.
billion
ton•miles
Food service promises to be
the best and most efficient yet,
with quick-heating infrared
ovens in a lower level. Eleva
tors will bring the fresh, hot
food to the passenger level,
where flight attendants will
distribute it by carts designed
to do their job graciously
without getting in the way.
A variety of passenger ser
vices innovations have been
developed especially for the
Whisperliner, including soft
interior lighting and polarized
windows which adjust from
full daylight to blackness by
the push of a lever. Individual
over-head racks will secure
wig boxes, gifts and other pre
cious carry-on luggage, while
outer garments are safely stor
ed in special clothing compart
ments, or near at hand in be
tween-seat coat racks. With in
creasing fami 1 y travel in
mind, Whisperliner will also
provide private baby chang
ing facilities.
Eastern has such faith in
this aircraft that it plans to
receive 50 of them, at $l5 mil
lion each, and has established
the special training and sup
port operations for this vast
new fleet.
The Whisperliner—a whole
new type of aircraft for the
19705.
Bright "New Generation" In Color
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Patrol Car Secretary
Police officer leaves his car to discuss possible traf
fic violation with motorist while his "secretary" the
new Xerox Mobile Printer automatically receives
radio calls and prints them on a roll of paper. The
radio-operated device prints at the rate of 280 words
a minute and means patrolman won't miss any mes
sages routine or urgent while he's away from his
vehicle. The compact device fits on the front seat and
can be incorporated easily into existing networks. It
was developed by Xerox Corporation's Communica
tions Products Division in Rochester, N. Y.
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Try viewing the world around you with sunglasses and then
remove them. It's a dramatic and colorful change.
This is what the engineers of Zenith Radio Corporation had in
mind when they developed the "new generation" Chromacolor
TV picture tube which won
the coveted I.R-100 award as
one of the 100 most signifi
cant products of the year.
This new picture tube pro
vides brighter, better detailed,
and greater contrast color pic
tures as a result of Zenith's
new patented development
that allows all the color phos
phors on the screen to fully
light up?
During the tube's manufac
ture, the 460,000 "Iris" mask
openings are used to put both
a contrast area of jet-black
material on the screen and
the 1,350,000 tiny phosphor
dots which are framed by the
black-surround
The "Iris" mask openings
are enlarged for the tube's op-
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Winter Beef-Up Break
Here comes the cold weather again and, right along with it,
our need for good, chill-chaser ideas. Try this suggestion for
both taste and nourishment: old-fashioned hot beef broth made
from real beef concentrate. Just hits the spot for everyone,
especially the children when
they come home after school
or play. Hot beef broth is
rich, hearty and full of good
taste. And, it's perfect to serve
with crackers and cheese
A cup of beef broth is a
happy change from tea, coffee
or cocoa. It makes a welcome
lift for anybody who's a little
tired, a little chilled. There's
nothing like it to raise the spir
its after a hard day's house
work or shopping. What's
more it is so quick and easy to
prepare: simply add 3 / 4 tea
spoon of Bovril real beef con
centrate per cup of boiling
water and stir.
The secret is that Bovril
beef broth actually provides
the quickly-digested proteins
eration to allow electron
beams larger than the phos
phor dots to totally illuminate
all of the screen's picture pro
ducing phosphors. Color pur
ity is safeguarded w hile
brightness is increased dra
matically.
The black-surround, by re
ducing light reflection, per
mits the use of a new high
transmission glass faceplate.
The result is a high contrast
color picture that is as bril
liant and dramatic as the nat
ural world around us—with
out sunglasses.
The Chromacolor system is
now available in 25-inch, 23-
inch, and 19-inch (diag.)
screen sizes.
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and energy - giving vitamins
everyone needs, particularly
during the winter months. It's
an easy and inexpensive way
to beef up your family's re
sistance to the cold.
Going skiing? Going to the
football game next Saturday?
Don't forget to take along a
thermos of hot beef broth for
on-the-spot chill-chasing.
If you would like to add a
little glamour to your next
beef-up break, try spiced beef
broth. To each cup of boiling
water, add 3 / 4 teaspoon of
Bovril real beef concentrate
and 1 4 teaspoon allspice. Pour
into mugs and place a cinna
mon stick in each. Nourishing
and flavorful!
HIGHACRES COLLEGIAN, JAN. 18, 1970-PAGE SEVEN
Encourage Creativity In The Younger Set
`~.~r~~
Childhood is the most exciting time of all everything is
waiting to be discovered and there are no impossible dreams.
But most playthings deny today's children the chance f6r self
expression, according to a Chicago toy designer.
The man is Ken Dagdigian, president of Little Kenny Publica
tions, a toy and game manu
facturing firm specializing in
what Ken calls "child involve
ment." Ken is a graphic de
signer whose ideas were
thought "too far out" by the
toy firms with whom he work
ed, and he formed his own
company just a year ago to
prove them wrong.
What is a child involvement
toy? "It's a toy that's not a
toy until the child makes use
of it as a toy," according to
Dagdigian. He cites the com
mon example of a box, which
the child plays with more en
thusiastically than the toy that
came in it. Another example is
a piece of string, which can be
used for games, artwork or
trading for a more fascinating
toy like an old kitchen pot.
Dagdigian points out that
most of the highly advertised
toys are patterned on adult
activities, and a child is not
supposed to impose his own
ideas of play on the toy. A doll,
for example, is a little girl's
baby, and should be treated
like Mommy treats her, and
the rules on an auto racing
set just have to be followed.
But a piece of paper (Ken's
favorite material) zan be used
in any way a child fancies
it's a ticket to wherever he
wants to go
The aerospace and air trans
port industries, working under
a voluntary program, have de
veloped a new combustor for
burning fuel that virtually
eliminates smoke plumes from
jet engines. All jet transports
will be equipped with the new
combustors by the end of 1972.
Modern medicine hopes to learn the witch doctor's remedies
before they are lost. They may—as many doctors openly admit—
hold the answer to some of mankind's worst ills and ailments.
But from Africa to the deep Amazon jungles, civilization is
smothering the secrets of jungle treatments and cures, as well
discrediting the quackery that
often kills and cripples. Ac
cording to the National Geo
graphic Society, more and
more witch doctors are retir
ing. They forget their secrets
or take them to the grave.
Fewer and fewer regions of
our "shrinking" world are
beyond the reach of medical
missionaries or government
medical officers, which is good
in one sense and bad in an
other
It is a fact, however, that
the medicines made by witch
doctors from bark, leaves,
seeds, nuts, fruits, or roots of
plants, or maybe extracted
from birds, snakes, fish or
other animals may be far from
worthless.
Americans know well the
contributions of our Indians
who have given us more than
50 plants for our modern
pharmacology. For instance,
the May apple, an old antidote
for warts, is now known to
contain an antitumor sub
stance.
In Africa, Uganda's "tooth
ache plant" produces an ef
fective pain killer. Experi
ments with some powerful
poisons may produce special
ized anaesthetics or relaxing
drugs. The South American
blowgun poison, =Tare, is
used in treating heart disease.
And a medicine of ancient
India, taken from the snake
root or Rauwolfia, has been
very useful in lowering blood
pressure.
Science is also interested in
sea snakes' venom, which is
50 times as deadly as the cob
ra's. When refined, it is useful
Among the child involvement
toys made by Little Kenny
are a series of plastic-coated
posters kids can write on with
washable crayon. They en•
courage children to learn such
things as measuring, telling
time and counting money.
A card game made by the
company t e a c h e s numbers
from one to ten and all fifty
states, and there are perhaps
a dozen games that can be
played with the fifty-piece
deck.
A new game for older young
sters consists of a set of paper
boxes printed with various
symbols. It contains three sets
of playing rules, and a blank
rule page where children can
record rules for their own
version of the game. "This is
child involvement at its best,"
says Ken. "The child really
has to create he can't get a
result from simply pushing a
button or imitating someone."
Dagdigian expects to have
several new toy designs result
from response to his current
products. Children are much
more innovative than adults.
he says. It's only when they've
been taught that "things are
as they are" that children stop
seeing things as they might be.
When the U. S. Supersonic
Transport flies over the ocean
it will create a sonic boom
having a nominal overpressure
of 2 1 / 2 pounds per square foot
at sea level. The weight of
this overpressure is equal to
that imposed by a three-foot
wave.
in stopping bleeding. The
venom of the toad fish fights
diabetes by burning up blood
sugar.
Witch doctors have conduct
ed their primitive practices in
all corners of the world, with
medicines evolving from
thousands of years of trial and
error. Traditionally, much
witch doctor treatment involv
ed the kill-or-cure approach,
but some were highly skilled.
A few years ago, two South
American doctors performed
a brain operation using surgi•
cal instruments invented for
the same purpose by the Incas.
Even psychiatrists respect
fully have studied witch doc
tors' successful treatment of
mental patients, who believe
their troubles come from a
variety of unfriendly spirits.
And talking about spirits
and "cheering up the mind,"
Polish doctors in the 17th Cen
tury recommended Polish vod
ka as a medicine. In fact,
there is a little poem in Polish
medical lore, which appears
in the book "Vodka or Spir
its," that is being followed by
people the world over today:
"Though you have had spirits
for time immemorial in Pol
and, yet you do not know the
advantage it has. Read this
book, you who drink vodka.
See for yourselves how it can
restore your health." The
Poles, incidentally, invented
Vodka and have been produc
ing it for centuries. "Wodka"
as they call it, is now served
in this country to thousands
of Americans to "cheer up
their minds."