Sunday, October 11, 2009 | THE DALLAS POST | | PAGE 19 For most Americans, the mass of preprinted inserts/flyers that come with the Sunday Paper is a key part of the weekly shopping ritual. 115 million U.S. adults, just over half of all adults, read the Sunday paper each week. i h | 13% of adults regularly/occasionally shop by, reading F LL 1] newspaper advertising inserts. a: = 60% of adults prefer that advertising inserts be delivered 0 with the newspaper. 64% of adults prefer to receive coupons in newspaper inserts, 0 more than all other media combined. ) & 82% of adults used a newspaper insert in the past month. 67% clipped and saved a coupon 59% used it to compare prices 52% saved an insert until they visited a store 43% used a special ad, sale or promotion to make an unplanned purchase 33% of adults report using newspaper inserts the same 0 or more often than a few years ago. 71% usually check inserts to see what is on sale 67% make a point to look at inserts when in the market for what is being sold 66% say inserts make it easier to comparison shop 61% say inserts are part of their weekly routine 61% say inserts save time and money 4.4 gays is the average time a newspaper insert is saved. Scarborough Research 2008 How America Shops and Spends/ MORI Research 2009 Newspaper advertising. A destination, not a distraction. ] @ www.newspapermedia.com /\ Newspaper Association of America 4401 Wilson Bivd., Suite 900, Arlington, VA 22203 571.366.1 000
Significant historical Pennsylvania newspapers