8 The Dallas Post Dallas, PA Wednesday, October 9, 1996 EERE Seminar : (continued from page 1) Long the stepchild of sales, ‘marketing has finally been recog- ‘nized as a completely different animal, one which considers the customer and his needs to be a first priority, and not just the end result of “making a sale.” ~The problem with most small businesses is that they need mar- keting functions but can't afford them. In fact, they may not even need a full-time marketing de- ‘partment, and that's where Imperiale comes in. Fortunately ‘herbackground prepared her with the necessary experience to make her advice workable. For a num- ber of years she wrote, produced and sold radio and TV commer- cials. In an interview with The ‘Dallas Post she said, “My career ‘has been in sales, marketing and ‘adver tising for companies rang- ‘ing in size from $100,000 to hun- «dreds of millions. I know people .and I know marketing." (And she ‘eats it up!) : 24 The Imperiale enthusiasm for ‘her craft is evident. She reverses -the old philosophy about custom- ‘ers existing for business. In her ‘words, “Business exists for cus- tomers, not the other way around. And they won't purchase anything if it does not meet their wants and needs. I teach that the key to successful marketing is knowing your business, knowing your cus- tomer, and bringing the two to- gether. Not so simple perhaps, but very, very possible.” Besides the seminar featuring Ms. Imperiale, the Association schedule of events in October in- clude a Halloween Parade in con- junction with the Dallas Kiwanis and an Open House the first week- end in December. Members will also enjoy a Halloween party at the Huntsville Golf Club. Persons interested in finding out more about the Business and Professional Association may call this number, 675-9380, or call president Alaimo at 696-3766. The association meets the second Thursday of each month, alter- naling breakfast and luncheon times. Call for dates and loca- tions. If you are in business, or plan- ning to be, you cannot afford not lo. ‘Auto shop : (continued from page 1) ’ ‘the years, but steadily rising costs ate up all profits. '.' Jamie's father, John A. Smith, "tok over the business 18 years ‘ago. Ray Elston and “Tiny” Gould converted what was originally a fruit stand and opened the busi- ‘ness that continued until last ‘week. The Smiths acquired an ‘adjacent property that had been Andy Roan's beverage store about '10 years ago, then purchased a ‘house on a small lot behind the ‘main building a few years later. ~The business employed six ‘people at the end, down from a ‘peak of eight. Smith and Alan Yermal have been hired by Jack ‘Williams Tire Co., which opened a store directly across the street in 11994. Smith works in that store, ‘while Yermal will be in the firm's ‘wholesale department. "+ “It was a tough decision,” but it was the best in the situation, Smith said. He tried to sell the business, but found no takers. . Two mechanics left alter Smith announced his decision to sell, Trucksville UM craft show Oct. 19 . The United Methodist Women _ of the Trucksville United Method- ist Church will sponsor their sec- ond annual Craft Show October 19, from 10 a.m. until 4 p.m. Vendors’ tables are available at $15.00 each and will be awarded on a first come basis. To reserve a table call the church office at 696-3897 or Barbara Glowach at 696-1093. two others have since found new jobs and the others are consider- ing offers, including one fromJack Williams to hire them all. Ironically, improved products may have helped speed the business's demise. Both cars and tires are far more reliable than they were even 10 years ago, and Smith said customers who might have come in three or four times a year for service now aren't seen between annual inspections. There is also intense price compe- tition in the tire business, and large firms are able to spread ad- vertising and other costs among several stores. The building, a sprawling com- bination of additions on the main building, sits on 2 1/2 acres of land directly on Rt. 309. Owned by Jamie Smith's mother, it is listed for sale at $695,000 by Mericle Real Estate in Wilkes- Barre. Andy Hustey, the listing agent, said the propertly has al- ready drawn interest for use as a retail or commercial location. A few BMBPA accomplishments and programs * Developed a scholarship pro- ~ gram to benefit Back Mountain schools. * Distributed pro- motional bags to in- coming students at College Misericordia and Penn Staie Wilkes-Barre to ac- quaint them with the many retail shops, res- taurants and service businesses in the area. * Held a combined open house for retail stores for a four- day BLESSED PET period. Extensive advertising and open-house drawings were used to help bring custom- ers to member busi- nesses. * A holiday open house in December is a yearly event. e Printed and distrib- uted adirectory of Back Mountain businesses. * Landscaped the tri- angle at the ‘intersec- tion of routes 309 and 415 in Dallas, and will maintain the area. POST PHOTO/CHARLOTTE BARTIZEK Linda Gulotta held the family cat, Rickey, for last week's blessing of the pets at St. Therese's Church in Shavetown. Along for the trip were Stu and Mary Elizabeth. Darling & Sons' Farms & Greenhouses Pumpkins over 5 tons on display Red & White Potatoes in 10 or 50 Ib. bags Indian corn, gourds, cornstalks, straw, scarecrows, tomatoes, Spanish onions, red & green peppers, cabbage red beets, acorn, butternut & spaghetti squash, apples, cider & many more Hours: Mon. - Fri. 9-6 » Sat. & Sun. 9-5 Located1/2 Mile Off Rt. 309, Dallas, (200 Yds. North of the Dallas Elem. 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The guards’ union, AFSCME Local 2496, wants the depart- ment to continue manning the towers, lor the safety of both the employees and the community, according to chief steward and corrections officer George Vodzak. “Management was dead set on de-manning the towers by July 1," Vodzak said. “In turn we filed a grievance asking that the tow- ers be manned until the high-tech security systems used in the newer prisons are installed here. In the hearing the state presented a good defense, describing all the high- tech security used in the newer prisons. Legally, we weren't al- lowed to argue in the hearing for community safety. We were al-- lowed to argue only for employee salety.” The grievance was turned down in late June. The slate’'s newer prisons, dubbed superjails, are equipped with state-of-the-art high-tech surveillance equipment, cameras, detectors and personal alarms for the guards. Being more than 20 years old, SCID isn't set up for that type of security. - The guards’ union also wants SCID to man a tower when in- mates are working outside the fence, so there's an extra set of eyes on them, Vodzak said. The inmates working outside the fence are mainly minimum security men within a year or (wo of finishing their sentences. “Before the towers were manned around the clock, we had an in- mate walk away from a work de- tail outside the fence - it was about 15 years ago,” he added. “And about the same time two inmates hopped over the fence right in front of Tower 5, which wasn't manned.” Since Sept. 1 a car has made regular patrols on a paved road- way around the prison’s perim- eter, while the towers continue to be manned and the security fence and detectors remain in use. The detection system isn't fool- proof, Vodzak said. While he was in the patrol car October '6, a football thrown by a prisoner ac- cidentally hit the fence and didn't’ set the alarm off. Animals, falling leaves and winter weather can also set it off, he said. “To make one round of the pe- rimeter takes about three min- utes driving at 10-15 mph,” Vodzak said. In an emergency, our response time to any point on the road is about 1.5 minutes = but an inmate can easily escape, run across the open area and hide in the woods by the time someone gets there.” The guards on patrol were told not to make regular trips, but it doesn't take thatlongtogoaround, ‘he added. Most of the inmates can see the perimeter road and the patrol car from their cells Guards are also concerned about how people get drugs and weapons into the prison. With no ® | one in the towers, it's very easy for Ui someone to sneak out of the woods and toss contraband over the ferice after the patrol has passed. The guards’ superiors told them corrections officers will check the yard for contraband every day. before the prisoners are let out- side. Residents and township offi- cials agree with the union. “We want the towers manned 24 hours a day and the security surveillance system working prop- erly,” said Jackson Township su- pervisors' chairman Walter Glogowski. He commended the. new SCID superintendent, David Larkin, for being “very straight- forward and as y Gooperalive as possible.” Built to house 1,454 inmates supervised by 392 corrections of- ficers, SCID now houses 1,914 inmates. Three years ago 2,122 men were incarcerafed there. Nei- ther Larkin nor Burnett would confirm the number of guards, but according to figures in 1994, the number of guards remains 392. PROFESSIONAL POWER VACUUM DUCT CLEANING... All air duct systems, new and old will collect a certain amount of dust, dirt! mold spores, etc. Even the best filtration systems cannot prevent this buildup. The patented-"DUCT WHIP” does an outstanding job of loosening the dirt in your duct system. The dirt is then removed to our POWER work. 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Significant historical Pennsylvania newspapers