play nder y fa- ined Bring new full my $8.95 > ET DALLAS, PENNSYLVANIA Services Friday For Fred F. White, Dallas Services for Fred F. White, Dallas, will be: held Friday afternoon at 2 from the Bronson Funeral Home, Rev. Marvin Sweezy of Albion. N. Y., and Rev. Emory Stokes of Out- let Free Methodist Church, officiat- ing. Burial will be in Maple Grove Cemetery. Friends may call Thurs- day evening. Mr. White, 51, died of a heart attack Tuesday night in his home on Main Street. He had suffered a similar attack during the sum- mer, and was not expected to live. GOOD GOVERNMENT NEEDS STRONG MINORITIES Split Your Ticket L ! than 1,000 persons. A former resident of Mooretown, LO he had worked for twenty-five years Services Today at Armour Leather Company in | Noxen before retiring because of ill | health. He was a trustee of Outlet For John Eck Free Methodist Church. | He was born in Nescopeck, son of the late Mr. and Mrs. Everett Passes Away At 73 Of White. His wife, the former Isabelle | Sudden Heart Bttack Traver, died November 15, 1954. | i He is survived by a daughter, Mrs. | Services for John A. Eck will be Warren Major, Dallas; a son, Ever- conducted this afternoon at 2 from ett, Johnson City, N. Y.; three | the Williams Funeral Home by Rev. grandchildren; a brother, Rsbert, Frederick Eidam, pastor of St. Paul's California; and a sister, Mrs. Emma Lutheran Church. Burial will be in Jean Schultz, New Jersey. Mt. Greenwood Cemetery. — Mr. Eck, 79, a familiar figure in “All of us are going to do better | the Back Mountain, died Monday tomorrow — and we would, too, if | morning, after having suffered we started today.” minor heart attacks Saturday and T | Sunday. “Most folks would. be getting | Before arthritis curtailed his activ- ahead if they could just manage to | ities, Mr. Eck enjoyed gardening stay even.” |on his double lot on Lehigh Street, |'and though his son, Fred, living U.S. churches and synagogues | close by, took over the major por- listed a record membership of tion of this activity, Mr. Eck was 109,557,741 persons in 1958. This out doing a little pruning and amounted to 63 per cent. of the | {rimming a few days before his population. | death. AE : . | Fishing, except from a boat, was Of the 4,363,700 business firms in | Slosed to- him after his joints stil- the U.S. only 3.550 employ more | fened, but it was his favorite sport | from the time he could hold a red Cit, | | asa ‘small boy.. IT’S | Most of his interests of late years ' centered about the ¢hurch. He was "a charter member of St. Paul's Luth- | eran Church, which was founded | shortly after he moved from North H A Costumes Masks Candy Favors Placques Crepe Paper Party Accessories Confetti L L 0 Ww E E AT MAIN STREET BEN FRANKLIN STORE - (5¢ and {0c Store) | Wilkes-Barre to Shavertown in 11920. He served one time on the church council. | For twenty-five years he was a | boilermaker for Lehigh Valley Coal Company, and later was a carpenter. He belonged to the Jr. O.U.AM, | Council 282, and to the Shavertown Fire Company. From 1941 to 1946 he was maintenance man in Wash- | ington for the U.S. Government. | “He was a native of Plymouth, son i aN {of the late John ' and Elizabeth EN | Nicely Eck. ! | In 1957, he and his wife, the for- | mer Lydia“ Eitel ‘of Wilkes-Barre, observed their Golden Wedding. | He is survived by his wife; these ' children: Fred, vice president of Northwestern Pennsylvania National Band and Trust Compdny, former ' cashier of First ‘National Bank of | Dallas; Mrs. Floyd Katon, of Arling- | ton, Va; and Robert C. Eck, State COME ONE! COME ALL! THE | College; a. step-brother, Joseph | Schneider, Dallas; nine grandchil- "dren. Snow Flurry Wednesday DALLAS | N = . | TEEN \ A 1952 PLYMOUTH 4 Door Radio and Heater 4 Door Radio and Heater 1952 PONTIAC Radio, Heater, Auto Trans. Radio, Heater, Aato Trans. | It's. Fall saving time on Bonner's “OK" used | cars! Everyone of these Guaranteed in Writing used cars has been Safety Tested and winterized {| to give you trouble-free winter driving. Stop | | | in and get a first quality used car for less. 1953 FORD 4 Door, V 8 | Radio, Heater $345 1952 YoaTiat 1953 PLYMOUTH | 4 Door, Radio and Heater $595 : | 1954 PLYMOUTH | 4 Door, Radio and Heater Auto Trans. $745 1 1957 FORD | 1, Ton Pickup Radio and Heater | DeLuxe Cab | $1195 Auto. Trans. $385 2 Door Hardtop $285 1953 DODGE 4 Door, 6 Cyl. $395 THESE LEAD THE PARADE 1955 CHEVROLET 8% Ton Pickup Heater $895 1954 FORD 4 Door, Radio and Heater $645 EASY TERMS - UP TO 30 MONTHS TO PAY 1 $495 | | DON CLARK | Justice of the Peace THE DALLAS POST, THURSDAY, OCTOBER 2Y, 1959 Mother Of John Churry Is Laid To Rest Mrs. Mary Churry, mother of John Churry, Norton Avenue, was | buried Monday morning in Cedar | Crest Cemetery, Rev. A. James Cara | conducting services from a Luzerne | Funeral Home. Mrs. Churry, 82, died Thursday | afternoon at Nesbitt Memorial Hos- | pital, where she had been a patient | for four days. A coronary occulu- sion was a contributing factor |to her death. She had suffered from | hardening of the arteries for some | years. A former resident of Cooper | Street, Pringle, Mrs. Churry had moved to Dallas in May when her | health failed her. She had been a | widow since her husband, Andrew, | died in 1918. | | She was a native of Austria-Hun- | gary. She was a member of West- I moor Presbyterian Church, Kings- ton. She is survived by these other | children: Mrs. Arlington Hanna, { Ocean View, N. J.; Andrew, Chester; { Michael, San Diego, California; Mrs. | Elizabeth Matis, . Detroit; - Lewis, | Wilkes-Barre; Mrs. Edward Watk:ns, | Trucksyille; seven grandchildren and four: great-grandchildren. Advertising Has By Charles T. Lipscomb, Jr. | American .. Newspaper .. Publishers Association Regular = advertising in news- papers. serves three important func- | tions. Every one of these” func- | ‘tions 1s vital’ to the readers, but most of us are’ familiar with only | one of them. That one is the in- | formation we get from newspaper 3 Basic Functions | President, Bureau of Advertising, | | { advertising about products and ser- vices and where to buy them. A second major function of ad- | vertising is less obvious to the gen- | | eral public but well known to busi- | ness ‘and ‘industry. Advertising is one’ of the primary stimulants of | our economy. It makes mass pro- | duction possible, creating jobs in | industry while at the .same time | lowering the manufacturing cost per | unit. : : | It makes selling and distribution | more efficient = for both: manu- | facturers and retailers, and these | savings in selling cost can be passed | on “to the consumer in the form of Besgiont had 5 Huey. of sino) | greater value for his dollar. ‘Wednesday morning at 9. J And | it creates markets for new and im- | proved products, thus’ constantly | raising the nation’s * standard. of living, a : | The third function of advertising ! | | | in ‘your newspaper is’ a more subtle | | the others to the well-being and | progress “of the nation and its in- | | one; hut “every bit as important as | | dividual’ citizens. This is the job I advertising does to keep the news- | paper strohg and healthy, by making it" financially independent. | A: financially. strong and healthy newspaper is able to employ an | | editorial: staff: big enough and cap- | able enough to cover all the impor- tant news—worldwide, national and local. And it ean report this news | fearlessly and impartially, because | | it is not subject to the pressures of | | either politicians or advertisers. In a recent address to top of- | ficials of the automotive industry | in Detroit, Louis A. Weil, Jr., pub- | lisher of the Lafayette (Ind.) Jour- | of the Bureau of Advertising of the American Newspaper Publishers As- sociation, declared: “A free ‘press in a free society is the single instrument of mass communication : not hamstrung’ ot | nal. & Courier and board chairman | | | subject to governmental restriction or regulation; a buffer against the encroachments of big government, | labor’ monopoly with socialistic ob- jectives, thieving racketeers, the false prophets, charlatans, the dewy- | eyed fuzzy-wuzzies hell bent on | destroying this wonderful way of life of ours. “We are despised by the selfish | self-seekers and proud of it — and the greater the hue and ‘cry against | us by these same detractors, the | more certain it is that the news- | papers of America are faithfully | discharging the trust incumbent up- | on them. This is not self-righteous- | ness; this is assumption of responsi- bility, performance of service.” In order to maintain the inde- The Bureau does this in two pendence necessary to discharge| ways: 1. By demonstrating to ad- this responsibility to its community | vertisers the power of the news- and to the individual reader, the |paper as a seller of goods and ser- newspapers of the country are con- | vices, and the importance of news- stantly hard at work to increase! paper advertising to the reader. their revenue from advertising — 2. By helping advertisers, in various national advertising, retail adver-| ways, to get the most out of every tising, classified advertising. | dollar they invest One of the major instruments in | space. this endeavor is the organization | that Mr. Weil heads — the Bureau | of Advertising. | strated by the fact that yéar after Now 46 years old, the Bureau of | year, with few exceptions, their in- | vestments in the medium have in-' Advertising has compiled an illus- trious history as an agency of the newspaper publishers, charged with Since 1939 — just two decades the job of keeping advertising |ago — newspaper advertising has revenue up to highest possible level. increased from $793,000,000 to creased substantially. "$3,120,000,000 in newspaper The faith of advertisers in news- | paper advertising is amply demon- | SECTION, A — PAGE_1? in 1958, almost a four-fold gain. And that 1958 daily newspaper figure represents almost ‘a third of all advertising in the country—including magazines, tele- vision, radio, outdoor, business papers, car cards, mail and dozens of miscellaneous advertising media. OWED TO TAXES Earning great wealth is a difficult ~~ ON FOOD...IS OUR BUSINESS! BABY BEEF LIVER Whole Cuts CHUCK 45 ! task — | Ask those who have ever essayed it; But making your pile is child’s play | compared ' with keeping it after you've made it. ad SPARE RIBS Mcintosh APPLES PRODUCE SPECIALS Head LETTUCE C head 10 Lbs. POTATOES 39 Maxwell House and COFFEE Chase & Sanborne | Medium «EGGS $1 00 GROCERY DEPT SAVINGS CAMPBELL’S TOMATO SOUP 9 cans OR 4-161 | BI-PARTISAN BOF LET'S BE DONE WITH MACHINE POLITICS IN THE BOROUGH a Ti a YS | MAIN HIGHWAY TRUCKSVILLE BOROUGH CAI PLEDGED TO GOOD GOVERNMENT OPPOSED TO WAGE TAX and SALARIES FOR COUNCILMEN FRED JENNINGS FOR Council TIOUS SERVICE . WARREN YARNAL FOR Council HARRY BURNS FOR Council You Can Vote For Any One Or All Of These Men With The Assurance That They Are Inter- ested Only In Good Government For Dallas Borough. OR 4-7161 DIDATES EVERY MAN A PROPERTY OWNER — COLLEGE TRAINED — EQUIPPED TO GIVE YOU INTELLIGENT, HONEST, CONSCIE CLEMENS SUDOL For Council TOM HILLYER FOR School Director
Significant historical Pennsylvania newspapers