And . merchandising i Lacoric Develops As i Center For Back Mountain Folk Shopping MERCHANTS LAUNCH CAMPAIGN FOR TRADE HERE The development of Luzerne as a convenient shopping center is rapidly being recognized by shoppers from thi Wyoming Valley. Luzerne’s shopping district is unig s section who make occasional trips to ue for its concentration and the variety of stores included in it. There is scarcely an item that is not included in the stocks of the stores which make Luzerne’s central business district. As a suburban trade center, Luzerne is a living proof of the theory that an aggressive group of merchants in a small town can compete with large: metropolitan districts by concentrating on those things which attract and hold customers. 5 It is unlikely that there is a more aggressive group of merchants in Luz- erne County than there is in Luzerne itself. Under the leadership of a few experienced business men who recognize - the value of promotion, Luzerne mer- chants repeatedly have advertised ‘their town and sponsored movements which brought new crowds to their stores. Because it is the inlet to Wyoming Valley, where thousands of Back Mountain people shop regularly, Luz- erne has always been interested in the people from Trucksville, Shavertown, Dallas, Lehman and Harvey's Lake. As a result, people from this section always received a warm welcome in the stores there. The advantage of lower overhead us- ually enables Luzerne merchants to of- fér ‘bargains which please customers and patrons who experiment with shopping there, usually return to be- come loyal’ boosters. The latest evidence of the aggressive which - characterizes Luzerne’s effort to develop trade from this section appears in the co-operative advertising campaign which eight mer- chants start this week in The Post. Eight leading stores—ILare’s Market, Chasin’s, Reeves, Fred's Tire Store, Brown’s 5c to $1.00 store, The Globe Store, Bert Robin’s Men’s Shop and George's 5c and $1.00 store—have launched the campaign, CR LC Bditor the Dallas Post Dallas, Pa. Dear Sir: : I wish to take this opportunity to express to you my personal apprecia- tion and that of the church for the splendid publicity you gave to us dur- ing the time of our Silver Anniversary ‘Week celebration. Copies of the Post carrying the page devoted to our church have been mail- ed in many directions. I know of one copy sent to Oregon and another to Towa and, no doubt, copies have gone even farther than that, ‘Your generous use of time and space | to give publicity to this event made a |to 95-degree very great contribution to its success. 3 Very truly yours, J. Rolland Crompton, BEAUMONT SENIORS Last week we began a series of write ups about the Seniors, so next on the list is Kenneth -Traver. I wish to say that the poetry is not only mine but a contribution of all the Senior girls. I imagine you will get the idea of his personality and reputation. The six foot shiek of Beaumont High He's quite handsome and not very shy, He’s up in the air awful high He’s nuts, but we admit he’s some guy. The worst disaster of all When this snowstorm began to fall, The roads were drifted wide and deep, And up Buckwheat Hollow he couldn’t even creep. So he went to Evan's Falls Oh Gosh, how she bawls. On the bus each morning he rides, That is, I mean, if he really tries. In basketball he’s been our star And never came out with even a scar. In the center of the floor Stands our Kenny ready tg.score He’s the hero of our plays, Brings the audience, it sure pays. The **heman” who broke many a heart For trading “her” off for another “start”, The write ups of the Seniors go on. After Traver comes: Viola Ferry, Probably the most modern “Miss” of our school is slim, slender and dark “Vicy”. She wears her hair combed back and bright lipstick give her an oriental look. i Viola is a good mathematician, shin- ing in Geometry and is not so slow in Algebra. She is a charter member of the Dramatic Club and: formerly of the History Club with a weakness for dancing and the opposite sex. Viola carries the “flapper” part in a play well and is our “hot-cha’” singer. Gl fp GOOD BREEDING WINS A constructive breeding program carried on over a period of years brings results with livestock in the show ring and on the butcher's block. This was quite evident at the recent State Farm Show when the history of grand champions was traced, Gp PREPARE FOR CHICKS Start a fire in the brooder house two or three days before the chicks ar- rive. Regulate the stove to obtain a 90 temperature one inch above the floor at the outer edge of the hover. Then reduce the tempera- ture as much as possibl and still keep Minister Methodist Episcopal Church !the chicks comfortable. The news is | A NBW GRAND SIZE— 5/1 to fit the modernroom ! PRICE — to fit the modern budget QUALITY— Steinway throughout THis is the most important an- nouncement in all Steinway history! The Instrument of the Immortals . . . unchanged in any particular save size . . . at the unprecedented price of $885! A new size, 5’ 1”, to fit the modern room; a new price; but Stein- way quality throughout! j Come in at once and inspect ’ this amazing new instrument, Lizdas Piano Store 247 South Main St. LB STRIN WAY ont! PIANO FOR ONLY and on very liberal terms The tone is the glorious Stein- way tone . . . the action is the Steinway Accelerated Action (“the greatest improvement in pianos in thirty years”) . . . the case is richly fashioned of fine woods. In every respect, it is as fine a piano as Steinway knows how to make. Convenient terms can be easily arranged. Come in today! Dial 3-264 INSTRUMENT OF THE IMMORTALS If your ad were in this space as many people would read it as are reading this. But your ad isn’t here, and people don’t know or care a rap whether you are selling real es- tate, gasoline, peanuts or popcorn. Of course not. You have better sense. Well, business is sort of like a cow. You've got to go out Did you ever sit down in the pasture with a pail between your knees and wait for a cow to back up and be milked? after it and round it up. The fellow with the milk pail be- twixt his knees MAY get some milk, but the odds are all in favor of the fellow who drives up the cow and feeds her. A merchant may make a living by cussing the govern- ment and waiting for something to happen, but the mer- chant who makes MONEY is the fellow who goes a fter business through the columns of his local newspaper. & = \ DISPLAY ADVERTISING RATES ANNUAL BULK (To Be Used Within 1 Year) Open Space 40c 200 inches 38¢ 500 inches... dn Vay 35¢ 1,000 inches nn. 30¢ MONTHLY (Space Must Be Used Within Calendar Month) 50 inches ... Laenlu ty GO 100 mehes 0 onl 35¢ 150inches ............ 32¢ I WEEKLY (Each Week For 1 Year) Cinch Ly 3 inches 5 inches .. 10 inches 15 inches 25 inches NATIONAL 60 Cents A Column Inch “Business Review Shop First and Save Most in . . . | Every day of the year the merchants of LUZERNE offer their patrons unusual values in every sort of merchandise. It is the aim of every business man to xe LUZERNE the shopping place of all the people living ‘Back of the Mountain.” On your next shopping tour stop off at LUZERNE first and see or yourself. GLOBE STORE REEVES GEORGE'S 5c to $1.00 STORE CHASIN’S LARE’S QUALITY MARKET FRED'S TIRE STORE, GOODYEAR TIRES & TUBES BROWN’S 5c to $1.00 STORE BERT ROBINS’ MEN’S SHOP West Side’s Largest Business Center! LUZERNE is the largest and most pro- gressive business center on the West Side. Its convenience to the people of the Back Mountain Region, makes it the logical place for them to do all their shopping. Just compare the qua- lity and the prices of the LUZERNE MERCHANTS with the merchants of other communities and prove to your- self that they are the best. :
Significant historical Pennsylvania newspapers