Ee a AEE es AAAS GS | I i 5 i | | THE DALLAS POST, DALLAS, PA. FRIDAY, SEPTEMBER 21, 1934. ROADSIDE - MARKETING By T. J. Delohery BRING CONSUMERS OUT | TO THE FARM ESLEY HAWLEY lives ten miles out of town and off the paved road, yet he has no trouble getting _péople to pass up other orchards on their way out to Pleasant Valley Fruit farm to buy his apples, peaches, cher- ries and cider at prices which he ad- mits are a distinct advantage over prevailing wholesale quotations. Bringing consumers out to farm ‘markets for specialized crops such as fruits, eggs, meats and similar prod- ‘ucts isn’t so dificult. The short sea- son and the uncommonness of the crops together with their quality and deliciousness comprise a lure which, if handled properly, will bring surpris- ingly good results. A trip to a farm market should be a little more than just to buy something. Mrs. Henry Loser entertains water- melon parties, placing tables around the lawn where the visitors can eat melon without observing exact table manners, and without being too care. ful where the rinds or seeds fall. Cleaning up is a little extra work, as there are no “don’t” signs, but Mrs. Loser finds her profits in keeping with the effort. “Our customers are more than buy- ers of watermelon,” Mrs. Loser ex- plained. “They are friends. They | Full Boxes and Uniform Quality. gtay around several hours and enjoy themselves. Ordinarily they buy a cold melon to eat on the farm and then take another one or two. home with them. Thus the tables and chairs on the lawn are the means of us making two to three sales instead of one.” John Benk of Worth, Ill, lives off the road, yet a lot of people pass up “fresh eggs for sale” signs to buy from him. Benk, a truck grower, and one of the biggest producers of onion sets, keeps a flock of 400 to 500 White Leg- horns. He gets 5 to 10 cents above retail, grading and candling the eggs | before he packs them in neat contain- ers. Every egg is guaranteed. A free meal, featuring fresh eggs, is the bait John Schmidt offers people invited out to his farm. There are no strings attached to the supper; but Schmidt times it so there is-an oppor- tunity to visit his poultry yards and inspect his buildings, flock and equip- ment. Naturally, egg sales follow, and a good percentage of the visitors be- come steady customers. Motorists driving through Shawnee, Kan., would not do much more than glow down to observe the village speed laws, except for the Frank Payne's flower and fruit farm facing one of the side roads, which attracts. 25,000 automobile parties each year. Two po- licemen are necessary to handle the Sunday traffic. Payne, who started growing straw- berries when he lost his city job, tore out his fence rows because of the weeds. Then he planted flowers which neighbors said would not grow; but they did and he found Kansas City florists would pay him enough for the flowers to cover his taxes. While ber- ries were making a profit, he set out apple trees, and gave more time to flowers, making beds all over the front yard. Fruit customers also bought flowers and plants, Payne having arranged his beds with solid and mixed colors to show people how the various color schemes would blend in with the re- mainder of their gardens. Surplus cut flowers were made into bouquets and given to visitors, even though they bought nothing. Broken Bow is ten miles from Tulsa, Okla., but Smith Testerman sells, right at his doorstep, all the eggs pro- duced by his huge flock. . Sunny Slope farm is well known, the Tulsa Cham- ber of Commerce having induced Tes- terman to serve Morrison, 65 miles distant, because they wanted to have a sure supply of fresh, quality eggs. At the time the offer was made, fresh eggs were very scarce around the oil town and the city people made good their promise of full support if Tester- 'man would increase the size of his flock. | R. B. Preston lives on a little used ‘road outside of Pueblo, Colo., but city people flock to his farm. The attrac- tion is the beauty of the place. Pres- ton has a modern home that is deco- rated in keeping with the rest of the buildings and the general landscape. He gells fresh eggs, poultry, shrubs “and flowers, the last two products be- ing a sideline which was developed as a result of people asking where stock similar to that growing around the farm, could be obtained. | ©, 1933, Western Newspapsr Union. They Give ALL to America ‘Alfred E. Smith and John W. Davi Democrats; two others, James W. to its hanner. left to right below, equally prominent New York Republicans. league, which advocates respect for the rights of persons and prop- erty, is launching a nation-wide campaign to draw property cwuners No one political party had a monopoly in the organization of the new American Liberty League (ALL), dedicated to the “defense and protection of the United States Constitution.” Two of its founders, is, left to right above, are leading Wadsworth and Nathan L. Miller, The Uncle Sam’s Leathernecks have b “Tell It To The Marines” Harks Back To Early Nautical Jokesters een tagged with an odd catch-phrase as long as they can remember, yet they do not seem to mind it in the least.” “Tell it to the Marines” sounds harmless enough, but it implies so many things that might be told to the sea soldiers that they could be excused for harboring some resentment against its use. On the contrary the Marines are rather proud of the phrase and will lend a willing ear to anyone who has a tale to recount that is worth the tell- ing. Incidentally, when Uncle Sam has found some urgent military business to be attended to, he usually tells it to the Marines with the assurance that the affair will be handled with credit to the country and to the Corps. Many fanciful yarns have been told that point to the origin of the slogan, but they have usually turned out to be without the slightest foundation in fact. On of the most widely-quoted of these tales sounded so plausible that for a time the Marines themselves did not doubt its truth. The story, originating in England, where the Royal Marines perform dut- ies similar to those of the American organization, credited King Charles II with coining the words that were to ‘When the king was told a story about flying fish, he doubted that such creatures existed. He asked the com- mander of his marine detachment if he had ever seen them, and was as- sured that flying fish were common in southern waters. “From the very nature of their cal- ling,” Charles 1s alleged to have re- plied, “no class of our Subjects can have so wide a knowledge of sea and USE THE DALLAS POST CLASSIFIED COLUMN IT PAYS be forever identified with the Marines. |1ang as the officers and men of our loyal maritime regiment. Henceforth, when we cast doubt upon a tale that lacketh liklehood we will tell it to the Marines. If they believe it, it is safe to say it is true.” The story was credited by a British author to the diary of Samuel Pepys, but after much delving in the volu- minous diary it was learned ferigitely that Pepys never wrote it. Members of the Corps are tnelitted to believe that the phrase harks back to the.time when marines with only a limited knowledge of the sea were placed aboard ships to perform mili- tary duties. Naturally, their unfamili- arity with nautical customs and terms stimulated the humor of the experienc- ed seamen. ; From aboard tne old frigate Constel- lation in 1829, E. C. Wines, one ‘of the crew, wrote this description of a {marine: “His duties alternate between those of a sailor and a soldier. He is a being for whom the genuine tar en- tertains very little respect, and on the other hand his contempt is repaid, if not with interest, at least without abating a farthing of the principal. When a sailor hears a fish story, his only answer almost always is ‘Tell it to a marine!” ; many leading doctors say a laxative should have for natural, easy, gripe-free action. No Pills To Swallow! No Gum To Chewl 15¢c-Any Good Drug Store-25¢ You Taste Only The Cool Mint \ Happily bluejeckets and marines now work together in perfect accord, Wines’ description of the friction that existed a century ago does not apply to the modern U. S. Navy, where sail- ors and marines long ago buried the hatchet for all time. With the approval of the Marine Corps, the late Lon Chaney revived the title of “Tell it to the Marines” to make one of the crowning successes of his movie career, and the sea soldiers .|themselves welcomed the phrase as be- longing to their earliest traditions. yi Comet Uncoated Rice Cooks light white and flaky Farmers MoSuburbanites Always, on your trips to Wyom- ing Valley, you will find Weid- ner’s restaurant at Main Street, Luzerne, and Weidner’s Diner at Kingston Corners, next to King- ston Thetare, the friendly, econo- mical place to eat. Lynn Haven OYSTERS In All Styles Pickadilly Bar-B-Cue Plos=Tmeltes WEIDNER’S Two Places 198 MAIN ST. LUZERNE 5 and ° KINGSTON CORNERS Parking Lot Next to Kingston Theatre As long as you like—10c Curb Service at No Extra Cost. oe ae, Wyoming Valley Motor Club To Organize Safety Patrol In Township Kingston Township Teacher] Active In Launching Movement One of the first safety patrols to be established in this section will be or- ganized by Wyoming Valley Motor Club in Kingston Township within a week, Norman Johnstone, secretary of (the club, announced this week. Safety first posters will be distri- buted in the Township schools this week, through arrangements made by Professor James Martin, supervising principal. The patrols have been organized al- SORE MUSCLES quickly relieved with “RRR” Rub it in. Stimulates local circulation. Its comforting warmth soothes muscular aches and pains. Used for 87 years to relieve stiff joints, neuralgia and sprains, Reduces inflammation. Pene- trates. Does not blister. (LULL HTT: ANd GAS PAINS wind colic and stomach distress more quickly relieved with “RRR”, The comforting warmth of a teaspoonful in a glass of hot water expells gas and brings you prompt relief. Great for that “morning after’ feeling RRR gives comforting warmth Externally and Internally ready in Plains Township, Nanticoke, and Rupert in Columbia County. By this system, an organization sponsored by the local motor club in {connection with the American Automo- bile Association, pupils are enlisted in patrols which guard the smaller chil- dren at recess and regulate traffic on highways which the children must cross going to and coming from school. 80th Annual Bloomsburg Fair The Barum of ’Em All Fastest Growing Fair in Penna. Many New Features Great Vaudeville Huge Cattle Show Sept. 24 to 29 Day and Night Spectacular Revue Each ~ Evening Horse racing, Sept. 25, 26, 27, and 28. Auto Races, September 29. ADMISSION—DAY, 50c NIGHT 25¢ ‘R. F. D. No. 1, Dallas, Pa. Write or phone for an appeintment. DE HH HE HR IIHR IHN IIH ANHN HIRAI CHARLES Represented By Mrs. F. P. Kunkle ‘Phone 121-R-12 RENEE ERLE ® CACC SE EE HE EE CE KE EE ES EE EER RRA RRR RRA RRR TAKAMINE LAR BRUSH LUT et The PERSONAL BRUSH of thousands OF DENTISTS Now available at your druggis¥ » Compact brushing head. » Sturdy bristles. b Rigid Natural handle. The ideal tooth brush for modern brushing methods. Make This YOUR Personal Tooth Brush PENNSYLVANIA COMPANY For Insurance on Lives and Granting Annuities As Trustees Ten Dollars A Month Creates A $2,000 Trust 2 (Special advantages for men and women over 15 years.) THE CAPITAL SAVINGS PLAN, INC. G. HAROLD WAGNER, Representative. Phone Dallas 72 88 Lehman Avenue, Dallas, Pa. The Important Plank ln YOUR PLATFORM Is to create “a living trust” TODAY g with the p— DRAWN You wouldn’t draw the shades in your show windows, would you? You wouldn’t cover up your displays and put your merchandise under the counter, would you? You know that one of the first rules of good merchandising is to show people what you have to sell. Drawn shades won't sell goods. Do you draw the shades in the biggest window of them all, the windew that everyone sees, the window that sells thousands of dollars worth of merchandise every day? That window is advertising. i on SHADES WON'T SELL GOODS The pages of The Motorist are a window which doesn’t wait for prospective buyers to pass by but goes right into the homes of your prospective customers and demands attention. Give your merchandise the sort of display i: deserves. Motorists won’t buy what they don’t “know about, no matter how strong the induce- ments, or how big the bargain. The Motorist show window should be YOUR show windows. Run up the shades and let’s see what you've got to sell. LET FOLKS KNOW WHAT YOU'VE GOT TO SELL _ THE WYOMING VALLEY MOTORIST OFFICIAL ORGAN OF WYOMING VALLEY MOTOR CLUB "PHONE DALLAS 300, OR W.-B. 2-5817 oS
Significant historical Pennsylvania newspapers