page: e
nra ormicN, kimdav, makcii in, 1012.
JUDICIOUS
ADVERTISING.
What Can Be Done to Win
Publicity In Small Towns.
BRINGS SHOPPERS AND TRADE
Value of Extensive and Attractive Ad
vertising as Proved by Successful
Venture of Enterprising Storekeeper.
Print Prices and Use Plenty of Space.
Jinny merchants who pny for space
fall to receive desired results because
tliclr ndvcrtisluff Is so poorly arranged
as to nttract little attention and not
impress those who read It. Sometimes
the printer fails to make the right kind
of showhiR, and, while the rending
matter of the advertisement may lie
all right, the display Is snch as to be
unattractive.
It is always well to present prices
In your space, l'lck out seasonable
goods and make a run on a few spe
cialties. It requires only n little
thought to fix up a few exceptional
bargains In certain lines of goods.
These should not bo sold at n loss, but
nt a good profit if the matter be man
nged rightly. The principal thing de
sired Is to get the people to call nt the
store, and when they call be sure to
make good and prove that your ad
vertisement means all that It repre
sented. If you advertise cheap canned
goods, cheap anything, and you know
the goods are cheap, not up to the
standard of such articles, tell the peo
ple so and have something Just a little
better and tell them the dlfferonci1.
There is little use In advertising to
nttract people to your store and tbwi
fall down in the salesmanship part.
The fact thnt one calls at your store
nd asks to see certain kinds of poodn
la evidence that the person Is In the
market to buy, and It Is your business
to supply his wants.
Not long ago lu a western town of
onie 7,000 population the merchants
had an illustration of what can be done
by Judicious advertising. The proprie
tor of a clothinjr and dry goods store
decided that he would add a grocery
department This met with the disap
proval of other merchants in the town,
particularly the grocers. They com
bined and commenced an advertising
enmpnigu directed chiefly against him.
Small space was used. They were
greatly surprised one morning to And
that the object of their attention had
In the daily paper a four page adver
tisement. They were further surprised
when the weeklies of the surrounding
towns came out with one and two page
advertisements offering wonderful bar
gains and to pay the railroad fare of
those who would purchase a certain
amount of goods. For miles around
the town large posters announced the
gmnt sale.
Other merchants of the town looked
upon the venture as foolish nnd pre
dicted that there was something wrong,
a failure or n fire In sight. Neither
happened, but in two weeks' time the
enterprising storekeeper who ndver
tlscd to sell twenty-six pounds of gran
ulated supur for a dollar when the Job
bing price was more than $5 a hundred,
provided the purchaser ordered other
goods, did n business amounting to
more than ."510,000. or ns much business
as the nverage small storekeeper does
In a year. Not alone 11101, but ho Is
still doing the biggest business in the
town. lie advertised rightly. Agricul
tural Southttcst.
A Watchword.
Organisation is the watchword of
the day. It Is the part of system. It
means force and economy. A single
twig can be easily bent and broken.
A bundle tied together has strength
that defies the efforts of a giant. The
same In organization. One merchant,
one tradesman In any line, cannot
well bring about needed reforms. It
requires united action, and this action
can only be had when there is perfect
and harmonious organization.
Completing Sewer System.
The contractors on the new $23,000
sewer system of Winters, Cal are now
completing the system by putting In
the last of the laterals nnd lu putting
the top on the septic tank. It is ex
pected that it will be ready for accept
ance by the trustees within a few
weeks.
Andy and Sandy.
-Andy and Sandy were brothers two;
Lived In the town of Pleasant View.
Andy always traded at home;
Bandy often preferred to roam.
Andy his clothing and groceries' bought
Round the corner, aa Andy ought.
Bandy ordered his goods by mail;
Sometimes got 'em exceeding ctalo.
Friend of the town was Home Trade Andy;
Hardly so Mall Order Bandy.
Came a season of politics.
Andy and Sandy got In their licks.
Andy was named on a party slate
To be the mayoral candidate.
Sandy the standard of another
Party bore against his brother.
In the election Pleasant View
2Iad to decide between the two.
Every vote In the boxes cut 1
Andy got-to the very last
Bandy wanted a contest quick;
Bald he was sure there'd been a trick.
Andy said to his brother: "Ah. go
Yf'ay; your votes were mailed to Chicago I"
T. Sapp, Jr.
IN THE WORLD OF
SPORT
Fred Huntington, Strongest
Man at Harvard.
Fred Huntington, captain of the
Crimson hockey team, who played
center and fullback on the football
team, is Harvard's strong man. He
heads the list of the ten strongest men
In the university for the first half of
the college year, made from tests par
ticipated in by over GOO students.
Huntington's total of 1,303 points, how
ever. Is ten points under the record
of V. U. Leslie, who headed the list
last year and who Is second this year
with l.'-'OO. Leslie and Tudor Gardi
ner, who is third with 1.132, and 11. B.
Gardiner, who la tenth with 1,040. were
ulso members of lust year's football
eleven.
Hartzell Sure of His Job.
Roy Hartzell, whose game at third
was a part of the sensational play for
the New York Highlanders last season,
may be sent to the right garden next
season if Al Dolan continues the good
impression he started last fall. Uart
zell's rejuvenation when he Joined the
Yankees was the surprise of the Amer
ican league. Not only did he field bet
ter, but his stick work far surpassed
anything he had ever shown while a
member of the St. Louis Browns. He
Ls credited with breaking up more
games for the Highlanders In 1011 than
any other one man on the team.
Manager Wolverton does not intend
to lose the everyday services of such
a good batsman. Harry Wolter. the
California speedster, ls a grand out
fielder. He covers more ground than
any other gardener with the Yanks and
on this account may be played in cen
ter, Hartzell taking his place In right.
Australia Fond of Lawn Tennis.
A report of the Australasian tennis
championship held at Melbourne In con
junction with the Victoria champion
ship tourney furnished surprising In
formation. This Joint tournament was
finished the first week in December,
when the finals of sixteen different
events were contested.
In Newport last year at the United
States national championship tourna
ment 202 entries required 200 matches,
and In consequence the American au
thorities are worried on account of its
unwleldlness nnd a movement Is now
on foot to limit the number of com
petitors, but lu 1010 the Australasian
championship required 357 matches,
und lust season the number exceeded
100. This shows the tremendous hold
the game has on the sport loving peo
ple of that country.
New Yorkers Pay Fortune For Fights.
During five months New York state
fight fans has paid $355.40a70 to seo
boxing bouts. From this sum tho
Etuto treasury has been enriched $17,
770. About 2,000 boxers havo earned
money under tho operation of the
Frawley law. About 1,500 club at
taches are regularly employed under
the Frawley law supervision of box
ing. Since Sept. 1 last C27 boxing shown,
er more than 3.000 bouts, havo been
conducted In this state.
There are fifty-three regularly li
censed boxing clubs In tho state, thirty-four
of which nro In Greater New
York.
8eventy-five World's Records Made.
Counting odd distance events, nearly
seventy-five world's records In all lines
of sport were established during lull.
It nffords n striking proof of the grow
ing love for the great outdoor activi
ties and appreciation of the pleasures
of physical exercise.
Minnesota to Meet Penn State.
University of Minnesota's football
squad will meet the Pennsylvania state
leum in Minneapolis next fall, It has
been announced. In one of the two
games with eastern teams for wblcb
the Minnesota athletic authorities am
plnnnlng.
FOR THE CHILDREN
Magic Blocks.
Ther8 magic In tho letter blocks
Whwi by simply changing places
The same onrs mnko quito different words,
As If they'd many facos.
A mnto Is meat, and tamo la team.
And bleat will change to table,
And stage Is gates, and slato Is steal,
And cotton bales mako fsnblo.
An Inch of flesh will mako n chin.
Fruit crates a cut glass caster,
All tears will dry Into a stare
And then becomo an nstcr.
Tlmo Is made, ot ono small mlto:
Tho north's a thorn, so stinging;
Tho cast a seat, tho west a stew,
The south a- Bhout, outrlnglng.
Adverb ls braved, nnd calm ls clam;
A stream becomes a master; '
Tlio small word more makes ancient Ttome,
A roast tho richest Astor.
Put lest this hint of play grow thin
To little folks, so clever,
I leave the harder words to And,
And heto my verso makes sever.
Youth's Companion.
Teakettle Party.
A cood game is teakettle party.
Two are sent from the room, and the
persons left must decide upon n word
to call "teakettle." The word should
have different spellings and must have
different meanings, ns fair, fare; hare,
hair; ewe, you; do, due, dew, etc. The
two sent out muy bo called In and be
gin by asking any person in tho room
any tjuestion they wish, which must lie
answered by using in the sentence the
word "teakettle" Instead of the word
selected. Tho two must guess from
the mennlng of tho sentence what the
word Is. Sometimes they cannot guess
nnd have to be told. Send any others
out you wish to next time.
nero arc some questions nnd an
swers: Q. "Do you Intend to go home
tonight?" A. "I teakettle Idol." Q.
"How much did this carpet cost?" A.
"You will have to ask my teakettle
(dear)." Q. "How far is it to T.?" A.
"Well, if you teakettle (flee) you will
get there soon." Q. "Are you going to
Phoebe's pnrty?" A. "Yes. if the weath
er Is teakettle (fair)." Philadelphia
Ledger.
Tongue Twisters.
Almost every boy and girl has heard
of the old tongue twister that begins
"Peter riper picked a peck of pepper.''
but here is one thnt you enn defy any
one to repeat after you If you have
learned it well enough to say it pret
ty quickly yourself:
"How much wood would n wood
chuck chuck if n woodehuck could
chuck wood? If a woodehuck could
chuck wood the wood that n wood
chuck would chuck ls tho wood that
a woodehuck could chuck If the wood
chuck that could chuck wood would
chuck or n woodehuck could chuck
wood."
Hero is a short ono. but rather con
fusing to repeat after hearing It only
once: "I know Eno; you know too. In
fact, we all three know. We know
Eno. ne knows you. You know I
know Eno."
Burning a Snowball.
Can you pick up a handful of snow,
pack it Into a good, solid, "throwing"
snowball and then light It with a
match. If you can perform this trick
you are pretty sure to mystify the on
lookers, and the secret of it is simple
enough, explains tho Youth's Compan
ion, onco you know it
Tho snowball can be rolled In full
view of the spectators. It can also be
passed round so that everybody may
have a chance to see that it ls real
snow. What they do not see ls that on
ono side a lump of camphor has been
inserted. It ls this that is lighted. It
will burn until nothing ls left of the
ball but a shell. When there ls no snow
the same trick may be performed by
thrusting the camphor Into tho top of
a dish of cracked ice.
Picking Up a Coin.
Lay a nickel five cent piece on nn un
covered table four or five Inches from
tho edge nnd nsk your friends lf,they
can take It up into their hands with
out touching either tho coin or the ta
ble. If they are not able to do It sit down
nt the table and place your right hand,
half open, a few Inches beyond the
coin, but do not touch tho table with
it nold it Just nbovo the tuble. Now
blow suddenly nnd hard on tho table
about two inches from tho coin, and
the coin will Jump nnd fly Into your
hand.
You will need a llttio practice to do
this neatly. But you can do It every
tlmo nfter thnt, nnd It make3 a pretty
parlor trick.
Why Stars Twinkle.
"Who can tell why it ls that the stars
sometimes seem to "twink and win
kle" as ono small boy says, more than
at others? And why do they twinkle
anyway? The reason they twinkle Is
that their light pierces through many
different heated and moving currents
of air, which makes the light reach
our eyes In a crooked or twinkling line
instead of a straight and steady one.
Wise men tell ub that much twinkling
foretells bad weather, because it shows
that tho currents of air arc much dis
turbed. The New Spelling.
What aro these words containing
flvo letters which can bo expressed In
two;
A composition? S A.
Decrepitude? D K.
Ail English county 7 S X.
To surpass 7 X L.
A girl's name? L N.
Another girl's Christian name? K T.
Requires replenishing? M T.
The Memoirs of Solomon Grundy.
Transcribed.)
Solomon Grundy, nn actor on Sunday,
Married on Monday,
Divorced on Tuesday,
Married on Wednesday,
Divorced on Thursday,
Married on Friday,
DUorced on Saturday
And now repeat, commencing with Mon
day. -Life
One Worm Turns.
"Seo thnt measuring worm crawling
np my sklrtl" cried Mrs. BJenks.
"Thnt's n sign I'm going to have n new
dress."
"Well, let him make it for you."
growled Mr. BJenks. "And while he's
about it linvo him send a hookworm
to do you up the back. I'm tired of the
Job." Liverpool Mercury.
Keeping Her Hand In.
Thero was a maid In our town.
And she was wondrous wise.
She Jumped Into the dining room
And swatted all tho flics.
Chicago Tribune
And when the time for flics had gone
And winter closed the lids
She jumped Into the nursery
And swatted all tho kids.
Yonkers Statesman.
Of Course Not. '
An nninr wrltos to nno of tho New
York papers asking somebody to In-,
vent a face powder that will not rub!
off.
lie says it is "nlwnys embarrassing
to get n smear of white on your black
coat when you embrace an actress."
But wo never do. Cleveland Plain
Dealer.
Manana.
Thero ls one day ot all tho year
In which I put my best.
One day for which, with perfect cheer.
I barter all the rest;
Ono day so rich my poorer days
Soino of Its gold might borrow;
O day wrapped In romantic haze,
O day of days tomorrow!
r-ChlcaEo.Trlbiine
JOSEPH N. WELCH
Fire
Insurance
The OLDEST Fire Insurance
Agency in Wayne County.
Ufllce: Second floor Masonic Build
ing, over C. C. Jadwin's drug store
Honsdale.
H. F. Weaver
ii
Plans & Estimates
Furnished
Residence, 1302 EastSt.
CANDIDATE FOH ASSEMBLY.
I hereby announce to the voters of
Wayne county that I am for the sec
ond and last time a candidate for the
nomination and election for Repre
sentative in the General Assembly
at Harrisburg. I therefore solicit
tho aid and support of all my friends
at tho Primaries to bo held April 13,
1912.
H. C. JACKSON.
Tyler Hill. Pa. lloel
OVER 65 YEARS'
EXPERIENCE
TriADE Marks
512N DCSIGN3
t CopvtiIghts Ac.
Anrone terming n nkelrh nnd dpscrlpllnn mny
quickly iiacerlulii our opinion free whether au
liironlmn Is prohnlilr rmlotif nlitft. Commtmlcv
lloiuntrlctlrronilileiillul. IIAtlDliOOK on I'ntontt
ent froe. Oldest aircnry for ecurliif? palontn.
l'jitotita taken through Muun & Co. rvcvlro
tprcidl notice, without charge. In the
Scientific Jltiicilcati
A hiwcUomclr lllnatratml wreklr. I-arirest clr
dilution nf niiriM-lunilua 1'itiriittl. Term. I'l a
Tourt tour muiilui, L Bold by all newidciilor.
MUNN&Co.36IDfMl'"''NGwYcr(
llrauch onic-. 626 IT 8t- Waahtuulon, 1). C.
DR. E. F. SCANLON
The Only Permanent Itesldent Itupturo
Specialist In Sit iiton.
20 e rs' Succus In this ( Ity.
Curing Rupture, Varicocele,
Hydrocele,
Piles, and Fistula.
Diseases nf Men-Cured
forever without opera
tion or detention from
business.
Dr. K. K. Scanlon says: "Trusses will not
cure rupture."
Come to me and I will cure you so
you will not need to wear a truss.
INTERVIEW OR WRITE THESE
CURED PATIENTS:
Thomas L. Smith. Orson, Wayne Co., I'u
Kupturi-.
Peter I.. Allen. 22 'cventh Ave,, Carbondale,
Ph. Hydrocele.
Gilbert II Knupp, Aldenvllle Wuyno Co..
J'a. Hupture.
J. II. McConnon, 631 North Lincoln Avenue
Scrunton. I'a. Rupture.
Davis A. (iay'ord. Pleasant Mount, Wayne
Co., Pa. Hupture.
OnicoHours:9a m. to 5 p, in., and 7 to 9 .
m.. Sunclnvs. 12 to 1 r.. in.
Satisfactory arruheements may be made for
credit.
Consultation and Kxamlnatlon Free.
OFFICES-33 Linden St.. lCK.VNTON. PA.
Architecl and
Guilder
. at m a
Vy'.
liM
fiks 1 A'OllOt, 3 PEK CENT"
K&9 AVcSclablcPrfparalionrorAs
IB - sinji aiingihcFocdandRedula
C.c,M "8-l-cStoraa!isondD(wdscr
r HTwiMi --
Promote s DirfcstionJChf Erful
ness and ResLContains nciiha-
Opiunt.Morphinc norHiocraL
WOT NARCOTIC.
IhnfAa Sttd
jlbLStana fifltmctSith
I tint Seed
Oantki Sugar
WotBgnai fhmr.
U
Aperfect Remedy for Conslipa-;
lion, aour ain uukii, u iai i iuu
Worms.CorrvuIsions.fcvEnsa-
ncss aralLOSS OF SLEEP.
Facsimile Sigaarure of
NEW YORK.
Exact Copy of Wrapper.
Prospective D
We herewith submit for
your consideration a con
densed statement of the con-
close of business February
20th. 1912.
RESOURCES.
High Grade Railroad
and Goverment Bonds $ 1,234,589.48
Gash and Reserve 212,919.09
Total, $ 1,447,508.57
Loans and Discounts 281,034.91
Banking House 40,000.00
U. S. Bonds to secure
circulation ' 56,900.00
Total, $ 1,825,443.48
OTHER BANK IN
BETTER SECURITY TO ITS DEPOSITORS
THAN THE OLD RELIABLE
Honesdale
OFFICERS :
H. Z. RUSSELL, President, ' ANDREW THOMPSON, Vice-President,
L. A. HOWELL, Cashier, A. C. LINDSAY, Asst. Cashier.
DIRECTORS:
Henry Z. Russell Andrew Thompson
Edwin F. Torrey Homer Greene
Horace T. Menner James C. Birdsall
Louis J. Dorflingcr E. B. Hardenbcrgh
Philip R. Murray
THE NORTHWESTERN MUTUAL LIFE INSURANCE COMPANY
OF MILWAUKtn. WIS.
FrtOM THfci SM
Total admltte1 assets
Total Insurance In force
Totul niimlr itolk-y-holjlers.....
UI. ,n I i rwa In fnmm nu.r tfjn
VCJII WILL HAIili iXU UlSi'AriB if
CASTORA
For Infants and Children.
The Kind You Have
Always Bought
In
Use
annul
UIUI
I Nil IV Buul Q
TOR
THC CCNTAUR BOM MNY, NIW YORK CITY.
Bears the Jiy
Signature yS
For
Depositor
AND
enositors
LIABILITIES.
Deposits,
$ 1,430,587.88
Capital Stock
Surplus
Undivided protils less
expenses paid
National Bank Notes
outstanding
150,000.00
150,000.00
41,455.60
53,400.00
Total,
$ 1,825,443.48
THIS COUNTY OFFERS
ANNUAL, REPORT.
I r73.8i3.06S
l.OSO.rci W
R7 9.111 hi
XOU WITH
11. A. T1NQLEY. A rent.
UONE3DALIS, F