of OME | | Gag men d the who strong revol- d and acked im to 0 and rglars ybbers n they 1 they y and Arp 2 at re- ht. No und. Clair rglars NS % ) from ion. rs of dnight, a ce and ) sons, search nd his e rear id, had vening, house is be- 1 pass: . ya. Mm. 5 1 well CH | of 72 . ent. am of G. P., a rifie 1 Wade Hickard ing for nd pre- 00-yard Fifth in ints; at points, by 40 daa, e. : any has nce 100 la plant early a orers in ere and secure It is recently or coke » mediate > oosevelt - cements, ed from a charge 1e State which is 4 Con- th and e to be nox and 1 Candi- i Offered county eward of onviction J. Rosen- State. lphia & paid into 1 as part ital stock d its sub- the larg- is month led.- e B..-J. rs raided <= tured the Altoona’s /n rapidly {his fact 1 increase ms. River. xing iy re, Frank urg, was here at rs. J. GQ. recovered ed. » ng. between al’ jars of 1. William es ngton, ie- in his son is in a father Is rot e “shooting 2 at Hyde egram reporter. Se Training Shy Girls. If your daughter is growing up too quiet and never seems to have anything to say, exert’ yourself to draw her out. Lead her into general conversa- tion at every opportunity and let her feel that her thoughts and opinions are of some weight and importance. Do not let her sink into that state of mind which is content to let oth- er people take the burden of conver- sation, while she sits by in apparent stupid silence. It is a habit which will grow upon her and prevent her being gracious and attractive, and will become more deeply fixed if referred to in any way. Some day her chances of happiness may be ruined by it. — New York Times. ' Remodeling Dresses. Speaking of the remaking of old dresses, one of the best dressmakers in Paris is authority for the statement that it does not pay. ‘Do not rip up Your old gown; do not touch a scis- sors to it,” says she, ‘but content yourself with retrimming it.” In these days a pointed- guimpe of filet and duchess lace can be set into an 0ld blouse. This will give the new jumper effect. if the sleeves are short and too puffy at the shoulders, ‘they can be made to look different by by placing a flat piece of trimming upon the shoulder seam. This makes ‘the shoulder look longer without al- tering the set of the sleeve. A long, light lace undersleeve, coming to the ‘knuckles, makes the sleeve still more ‘modish. ° Women Should Walk, Too. . I will 5 Somsining to the ladies. “The young®men are not the only be- ings in America who need to walk for exercise. Our girls and women need this recreation. American wom- en do not walk nearly as mich as they ought to. ‘While in ‘England ffoeund the wom- en over there much stronger and terous, loud voiced child, with rough manners and shocking speech. ‘“All of these places soon become so terribly crowded the children are compelled to yell at the tops of their voices, and they soon carry this cus- tom home with them. It has also been found by many parents abroad that these large playgrounds are the means of spreading children’s dis- eases over whole neighborhoods.” Fashion's Dictates. *‘Since semi-precious stones have become so extremely fashionable,” writes Grace Margaret Gould, the fashion edifor, in the Woman’s Home Companion, “women depend a great deal on jewelry as the finishing touch to their costume. Of course. we all know that an abundance of cheap jewelry is in the worst possible taste, and no woman of refinement would so bedeck herself. But to wear a necklet of a fine gold or platinum chain, artistic and unusual, finished with a flower-shaped pendant made of baroque pearls and white or green metal, set with tiny diamonds, is in perfect taste if it is in harmony with the type of gown with which it is worn. “Bracelets can also give a very artistic finishing touch to a costume. Old-fashioned designs for bracelets are much sought, and a new cameo mounted on a gold band is one of the favored new ideas. An exquisite design for a bracelet shows a large pink-and-white cameo having the effect of being held in place by buches of pearl grapes. “Flower pins studded with colored stones are much used at present, for this spring the artificial flower is worn with street costumes, and the pin to hold it has become quite a necessity.” Fashion Notes. Patent leather belts have waned in popularity. Cardcases of cretones or linen are Lady Baltimore Cake: Recipe For the Famous South Carolina Delicacy.—“Here is a South Carolina recipe for this cake, deservedly a favorite in all Southern ¢ining rooms long before Mr. Owen Wister heaped drawing room honors upon of sugar, four cupfuls of two level teaspoonfuls of beat the remaining sugar whites of the eggs. almonds. Paste in Your Scrap-Book. sprinkled powdered sugar wise. filled just level. followed.” This is - Our Cut-out Reci it,” says the Woman’s Home Companion. “Two-thirds of a cupful of butter, five eggs, two cupfuls flour, one-half cupful of rich milk, cream of tartar and one level tea- spoonful of soda. Cream half the sugar with the butter, into the yolks of the eggs, and sift the cream of tartar and the soda twice through the flour; beat the eggs and sugar together with the butter and sugar, add the milk slowly, and finally beat in the flour and stifily beaten Flavgr half this mixture with rose, and into the other half beat one teaspoonfu? of powdered cinna- mon, one teaspoonful of powdered cloves and one grated nut- meg, and flavor with vanilla, lemon or almond; bake in four layer cake pans—two white layers and two spiced layers. “For the Filling: Cut fine one cupful of sedeed raisins, shred thin half a citron melon, grate one small ceacoanut and blanch three-fourths a pound of almonds; make an ordimary boiled icing, and into it beat all these ingredients save the Put the mixture thickly between the layers, and finish the top layer—which should be a white one—with and the almonds stuck in porcupine The measuring cups are ordinary coffee cups and are a successful recipe and one easily Ar healthier than those in our country. I think this is due entirely to the fact that they spend so’ much time in walking. It is nothing for an Eng- lish girl or woman to walk a distance of seven or eight miles. Let the young ladies: of New York try this some afternoon, and they will not suffer from a lack of appetite for din- ner. If the girls and women of New York should form a walking club I would be delighted to walk with them some afternoon and give what advice I could. 1 think the fad for high heel shoes fn New York and Paris is responsible for so little walking among our wom- en. They cannot walk far in high heel shoes. Their ankles become twisted, and there is such a pressure upon the instep that the pain will prevent .them from going any long distance. — Weston, in the Evening World. rma —— Playgrounds For the Poor. “I see you are planning for the in- troduction of playgrounds for poor children in New York on a rather elaborate plan,” said Mrs. Clara B. Lemar, of Berlin, to a New York Tel- “I hope you will not follow the model of European playgrounds which I have seen. It would be dif- ficult to find a more demoralizing place for a child than the average playground as now run in England and on the Continent. “The first requisite for a boy to get along in a public playground abroad is to be a ‘bluffer’ and a ‘bully.’ “The boy who cannot fight a gang and come out on top four or five times a day stands little show in one of our ideal public playgrounds. “The moment he appears his toys are taken away from him and he is sent home to get money for the ‘gang.’ His standing at the play- ground after thatdepends either upon his ability to steal from his parents for the benefit of his playmates or else his ability as a fighter. ‘““The niost modest and retiring lit- tle girl will be completely trans- formed by a week at one of these useful and prety with light dresses, and they are very easily made at home. The black satin coat has beed much abused and consequently dis- credited. If the chiffon be black hung over white silk the effect is satisfying to an artistic eye. There are hopes that the inartistic white glove may be doomed, at least for England. A dainty lingerie hat is embroid- ered in wallachian work, the flowers done separately. The exaggerated hat brim is in rather poor taste and not worn by those invariably well dressed. Wings with jet hatpins formed a striking trimming when carried out in the fluffy white marabout neck boa. “Kimono,” to be pronounced cor- rectly as the Japanese say it, should be accented not on the second, as we do, but on the first syllable. Nothing is more out of keeping in the realm of dress than a short walk- ing skirt and an elaborate big hat. The two should hardly meet in the street, to say nothing of appearing in the same costume. Even the woman with luxurious locks patronizes the dealer in fine hair goods. She is going to wear the little curls and puffs which are so fashionable and she isn’t going to ruin her own hair with the hot iron. The high stock may be absolutely straight and, like the Gibson types, be of lace insertions, joined beneath biased satin and taffeta strips or of finely tucked net, self color, satin- edged and trimmed with tiny satin covered buttons. —e— Mustaches in Alaska. Mustaches are not worn by men exposed to the severity of an Alas- kan winter. They wear full beards to protect the throat and face, but keep the upper lip clean shaven. The moisture from the breath congeals so quickly that a mustache becomes tmbedded in a solid cake of ice, and public playgrounds inte a rough, bois- the face is frozen in a short time, THE _PULPIT. A BRILLIANT SUNDAY "SERMON BY THE REV. W. H. M’MASTER. Theme: Spiritual Awakening. Bfooklyn, N. Y.—The Rev. :W. H. McMaster, pastor of the Embury Me- fhe ret morial M. E. Church, Lewis avenue and Decatur street, preached Sunday morning on “The Spiritual Awaken- ing of Man.” The text was from Luke 9:32: “When they were fully awake they saw His glory.” Mr: Mc= Master said: The common “yet strange phenom- ena of sleep and waking provide us with a significant simile. ' The state when thé body is dormant; the senses are stopped and reason-is absent, be- comes the symbol of inaction, ob- livion, unconsciousness, death. The state of waking comes to represent- in our language, action, awareness, re- sponsiveness, life. -Sin is-said to put the soul to sleep in moral night. Christ is represented as the awakener of those asleep, the lifter of those dead into newness of life. Asin is represented by sleep and death, life is represented by light and glory. The “basal suggestion in the word “glory” is that of dazzling brightness, of efful- gence, and it will gather a deepening content as the wealth and wonder of the spiritual life are unveiled. Religion has as its subject matter not the morbid, erratic and abnormal things of dreams and nightmares, but the normal visions of the awakened soul. When the soul is most normal and when it has most nearly attained the idealstate, then its sight is clearest and its vision greatest. When Peter, James and John, on the Mount of Transfiguration, were heavy with sleep, they saw nothirng and heard nothing, but when they were fully awake they saw Christ’s glory and the two men who stood with Him. The non-religious mind is asleep and dead to the all-enveloping realities of the unseen spiritual world. Having ears, they hear not the upper harmonies, having eyes they see not the _tran- scendent glories. The awakened mind, on the other hand, has come to spiritual consciousness. He responds to spiritual stimuli; he feels the lure of moral beauty, his faculties have found a sphere of blessed action and his whole personality is awakened to a spiritual sensitiveness which catches ravishing glimpses of the divine glory. The, world of spiritual reality is all around us. It insphéres us as an at- mosphere. It is underneath and im« minent in all material forms. “In God we live and move and have our being.” Our real selves are unseen and spiritual, the body being the earthen vessel of the unseen. gift of life. Our words are visible or audible signs of spiritual ideas. Our draw- ings of lines and angles and circles but visible representations of purely ideal relations, our books and li- braries but means of concreting and preserving that spiritual thing we call literature, We are asleep and dead to all we are ignorant of. If we are aware of the treasures of lit- erature we are awake and alive to them. If we are conscious of the un- seen and spiritual things we are awake and alive to them. Because we do not see these spiritual glories does not argue their non-existence, but only our dead condition. Those who see them are the prophets, the seers, the men of spiritual authority and leadership. Christ was just as divine and just as glorious down in the valley healing the demoniac child and restoring him intc his father’s arms as He was on Mount Hermon when the disciples saw His garments as white as snow. The only differ- ence was that on the mountain “they were fully awake and saw His glory.” The waking of the soul is a process. The true object of education is to awaken and arouse and develop the powers of the personality. The growth of the bodily powers is largely conditioned by well-directed activity, hence calisthenics and gymnastics. The development of the mental facul- ties is conditioned by stimulating thought activity, hence systems oflin- struction, and teachers and courses. of. study. The awakening of the moral nature is conditioned by doing the will of God, hence prayer and churches and rituals and preaching and religion. The object of religious instruction is to awaken the sleeping conscience, the dormant feelings, the inactive will and enlist them actively in the spiritual love and labor of Christ. The history of religion when written from the standpoint of pro- gressive development will be the story of the awakening of the soul to spiritual things. Professor Bourne says: “When there is little mental or moral development the religious instinct can cling to a stick, or a stone or some low and hideous animal. But as life unfolds and intellect is clarified and conscience becomes reg- nant in our religious thinking, it then appears that there are certain condi- tions that must be met by any religion that is to command the assent of de- veloped humanity.” All races have worship and religion. The aweken- ing of the mind, as evidenced in the progress of education, has made wor- worship and religion. The awaken- ing of the sense of the beautiful, as evidenced by the progress of art and esthetics, has made worship more beautiful. The awakening of the moral nature, as evidenced by ethical systems and ethical emphasis, has made worship more ethical. When men are fully awake they will see the glory of Christ, for He is the truth for the mind, love for the heart and power and guide for the will. No true development of the human personality will exceed the glory of Christ, nor go so high that He shall not remain its ideal and its: good. We can think of nothing in the moral and spiritual scale beyond or better than Jesus Christ. Christ is not only the ideal of this spiritual awakening, but He is the great cause of it. He is the inspira- tion of the modern scientific research for truth. His challenge was “Come and see.” He exalted the child mind of inquiry, of openness to the truth, as the type and by taking that atti- tude toward nature man has come into possession of her truth. By obeying nature man has come to con- trol her. By getting down humbly to learn from-her, she has exalted wan by her treasures and her secrets. The mind of Christ, which obeys, which is open to the truth, which challenges investigation, which sub ful scrutiny; is. the instrument of progress in knowledge. So also in the moral realm, Christ is the great power to Quicken the conscience; pro- duce repentance and win the moral: nature to the highest standards. He Thasideveloped the moral nature to the. e where no man can hope to us beyond the extent that he is moral, and no corporation repre- sents Christian things beyond the ex- tent that it incorporates the ethics of Christian love in all its business. Christ is leader in the great intel- lectual and ‘moral awakenings of our times. He has led us to this mount of-awakening and. we, like the favored. apostles, when we are fully ;awake will see. the. glory of Jesus. Christ. < Christ is the most powerful force. in human: life for the awakening of the intellect in search for truth, or the quickening of the conscience to repentance and faith, and for swing- ing the soul with all its awakened and aroused powers into service for men, even to the point of free and glad self- sacrifice. As men follow Christ, He has re- habilitated their faith in the spiritual, and broken the illusive spell cast aver them by the material, the false and supegstitious views of God lose their hold on their minds and fade away be- fore the sun-like doctrine of thegdi- vine Fatherhood. The selfishness of men’s hearts is softened into brother- | ly good will and the old religions cast’ aside their crudities and sink them: selves in the more. effulgent light of Christianity, the basis for the final and ultimate faith of mankind. Who shall say what greater ‘glories await to surprise the more fully awakened powers of man’s soul! When we are fully awake we shall behold His glory. Discoverers of Opportunity. It is a peculiarity of human nature that we do not readily respond to op- portunities for doing good unless we discover them in ourselves. There is something in the self-discovery of op- portunity that carries with it both in- spiration and the sense of responsi- bility. Tell one that the chance con- fronts him of doing this or that, show him the human need, and show him also the way to supply it, and he will thank you—but how seldom he will follow your well-meant but more or less officious advice! On the other hand, let one discover for himself the thing that ought to be done, and most likely he will go and do it. The very discovery of human need is an incentive to human help- fulness. One is ripe for the joy and inspiration of service that begins with his own initiative. Is not this one of God’s wise pro- visions for keeping us alive to the constant presence of opportunities? He gives us great joy in the personal discovery of them, and the personal response to them, ‘whereas an oppor- tunity discovered and pointed out by another is a kind of lifeless and re- mote thing, that we respond to, if we respond at all, perfunctorily and with- out enthusiasm. At such times we feel as if we had been cheated out of the best part of the joy of doing good—the doing it upon our own in- itiative, with the glad heart that is alert to opportunity’s call. Wisely has it been said that “the value of an opportunity largely consists in having seen it for one’s self.”—The Watch- man. One Sure Thing. One thing is sure, my friends: If God is going to forgive us our sins, we have got to repent of our sins and turn from them. “Let the wicked forsake his ways.” Not only must we forsake our sins, but we must bring forth fruits meet for repentance. I don’t know who the young man was who went to his employer the other morning and said: “There's the money I took from you some years ago,” but that was bringing forth fruits meet for repentance. We have not only got to forsake our sins, but if we have injured any one, if we Lave slandered him "and caused him to suffer, we must make. restitution as ‘far as we can. And when we bring forth such fruits, men will have confi- dence in our Christianity. I have heard of a man who had four of his neighbor’s sheep stray in among his own, and he took the marks off them and kept them. When he was con- verted, these four sheep troubled him. Don’t think that you are going to have peace with God if you've got four sheep that belong to somebody else, or have put somebody else's money into your pocket,—Moody. Why It Pays to Conquer Sin. It is better to conquer temptation than to be freed from it. Therefore God does not, at once, take us out of the world and beyond the reach of temptation; He does better than that when He keeps us here and offers us His omnipotence for the defeat of our enemy. A victorious, sin-beset man has more to be grateful for than an undisturbed angel. For every vic- tory over sin brings two notable re- sults. It increases our own power against temptation, and it lessens the effectiveness of that temptation in its next onset. So God actually helps us to get freed from temptation every time we use His strength to defeat temptation. It may not always ap- pear so, for temptation dies hard; but it is so, and we can prove it if we will fight on in undiscouraged as- surance that-it is a one-sided conflict, after all, and God and we are on that side.—Sunday-School Times. Teaching Nuggets. They who fear the Lord do not need to fear. A crcoked life cannot lead on the straight way. A good life is no small contribution to any man’s logic. To be true to the best is the best we can do for truth. The welfare of any people is de- termined by their worship. All His love in the past calls for our loyalty in the present. Present consecration is the best corrective of past crookedness. Much moral astigmatism is due to pressure on the money nerve. Many an ill of the heart would be cured if the hands were kept clean. There is nothing that will help you to lead others more than being able to look back over a right life your- self. —Henry F. Cope, in Sunday School Times. mits the nailprints to the most doubt-" It is a popular belief that serpents have the power of capturing their prey by casfMfig a mysterious spell over the victims. Even scientists have seriously considered this sup- posed mesmeric power over birds. Cuvier ascribed it to narotic efiluvia, Audubon to the self- sacrificing audacity of nest birds, Bonpland to the “instincts of curios- ity and maternal devotion,” Russel Wallace to ‘optic influences akin to tiypnotism.” The latter theory, is the most’ generally accepted, and in the rural distriets, both of Europe and North America; bird charming snakes are classed with such indisputable phénomena as fish deluding anglers. Contemporaries of more than aver- age intelligence will describe the glaring eyes of a rattlesnake that paralyzed a youngster on his way to sehool and maintain that they saw it charm down a squirrel from the top of a walnut tree. An opportunity was afforded me last summer of discovering the snake charm theory. The pharmacist of a medical college had precured a num- -ber of live serpents for experiments with certain antidotes, and during the summer vacation boarded his pets in a suburb of Bennington, Vt. They arrived” in a moderate sized dry goods box, and with the owner’s per- mission -my neighbor transferred them to a roomy outhouse with a close fitting door and a wire screen front. Through a glass window ‘their movements could be watched in spite of two bundles of straw and other aids to comfort. Cold weather leth- argized them, but on warm after- noons four or five of ten rattlesnakes and six moccasins were generally in motion. Were they trying to get out? Their conduct rather suggested a sanitary penchant for moderate exercise and sun baths. And there seemed no doubt that they had a memory for meal times. Generally revivals re- peatedly preceded the gong by a min- ute or two. The owner’s signboard, “Dinner at 3 p. m.,” attracted rather a surplus of sightseers, and when it became known that our experiments promised to solve a problem of ages, catering, too, became superfluous; volunteer gifts of rats and blackbirds arrived in excess of our needs. Be- fore the summer was over our visit- ors had settled the snake charm con- troversy. Twenty-eight out of thirty intelligent witnesses agreed that there is no hypnotism about it. Our first doubts were aroused by the complacency of birds and small mammals and their absolute indiffer- ence to the presence of their formid- able fellow captives. Within two feet of a coiled rattler a blackbird would alight on the rim of the drink- ing trough and adjust the defects of his toilet, splashing water in the very face of the reptile that watched him with piercing eyes. Then, after re- peated sips, he would condescend to notice the crawler that had uncoiled by that time, and would finally hop SNAKES’ HYPNOTIC POWER. Experiments Disproving the Serpent Charm Theory. aside just far enough to avoid a dis- pute about bathing privileges, but still within easy reach. Nor had the restlessness of rats anything to do with the dread of im-~ mediate danger. They were trying to gnaw out, but in the intervals of ‘such efforts were apt to run straight intosthe pile of straw that formed the favorite rendezvous of the serpents. The snakes, indeed, were in no hurry: to abuse that confidence. When they. did get ready they scorned hypnotic artifices. A gradual elevation of the head, a noiseless approach with a short halt in reach of the. bird that was picking crumbs in ‘his feeding corner, then a slow contraction of coils, a snaplike dart and a leisurely retreat as from a task accomplished. The bird had taken wing, thoroughly alarmed now, and fluttered about the wire screen in the desperate hope of finding a loophole of escape. In less than thirty séconds the poison began to take effect. The bird clutched at the screen, with his head hanging further and further back, then re- laxed his grip, dangled by one foot for a while and came flopping down on the floor. It was not dead yet; but dazed, looking this way and that and fluttering about in a strange, aimless fashion, and more than once right toward the destroyer, who at last ‘began to manifest an interest in its antics. Once or twice the serpent, coiled ‘near the centre of the floor, seemed strongly tempted to risk a conclusive spring, but drew back again, fully aware, perhaps, that a better chance would be only a ques- tion of a moment. The bird was still on the floor, staggering to and fro, when a side- ward collapse marked the beginning of the end. Its foe watched it with lifted head. The chance had come: No risk of a rough ‘and tumble fight now; the victim had ceased to flutter, and the old rattler quickly dragged it off to the straw pile. A full bun- dred experiments repeated this same sequence of manoeuvres in all essen- tials. The poison fangs of a snake have no proper roots, but terminate in a virus bag, and are attached to the jaw by means of ligatures that make them movable to the extent of erec- tion and retraction. This arrange- ment makes it difficult and rather superfluous for the snake to secure his victim at the first spring. The fangs are adapted only for a snap bite, but their owner can afford to bide his time. The virus that has been known to overpower strong men in half an hour lethargizes birds and small mammals in half a minute. Wherever stricken they are apt to collapse #n sight, if not in direct reach, of their assailants, whose keen eyes detect the slightest commotion in the neighboring weeds, but who would find it a very long time be- tween meals if they had to rely upon the hypnotic power of those eyes.— Thomas C. Hutton, in the Scientific American, THE ’ MUSTARD PEST, How Farmers Get Rid of Plague That Has Cost Millions. Do results justify the tremendous expenditure of money and effort for adapting science to the ends of agri- culture? Wild mustard has been and is yet the curse of the farmer’s field. The old method of dealing with the pest was twofold, to summer fallow, plow and harrow the infested field for a “season, then when --the crop was planted the next year, if the mustard still grew, to have the children wan- der through the field plucking out the weed by the roots. This was a waste of time and grain, for little plantlets of oats or barley were trampled down or derooted for every mustard plant pulled up. The new scientific method is to use no sead that is not guaranteed. But what of the field already infected: And what of fields infected by other weeds quite as noxious as mustard? It was in the spring of 1906 that the American Steel and Wire Com- pany called attention of the agricul- tural experts to a by-product of their iron and steel manufactory, an iron sulphate solution, which seemed to destroy weeds without injuring grain. The chemists of the company con- | ferred with the agronomy experts. The iron sulphate was diluted in water. The remedy did not always act the same. It was found that it would not work early in the morning during the dew or after a rain, for the sim- ple reason that moisture diluted it too much. Finally a suitable spray- ing machine was obtained from Ger- many and the iron sulphate was ap- plied about the third week in June, when mustard was in the third leaf and previous to bloom, and the grain plantlets not yet high in the blade. What was the result? The weed was wilted up and burnt as if by fire. The grain blade remained a little blackened, but unhurt, for new shoots came on in fresh growth. Now in many Western States th2 oat crop represents a yearly yield to the farmer of from $20,000,000 to $30,000,000. Half that destroyed by mustard represented loss of ten to fifteen millions. That amount is practically saved to the farmers’ pocket by the discovery of the iron sulphate solution. Multi- ply that amount by the dozen or more States that are great oat grow- ers and the importance of the discoy- | ery ¢an be realized. —From Qusing, yJuen one day: ADVERTISING CHARITY. § 3 : ; ig Paid Appeals in Newspapers Best Way, Says Dr, Lindsay. At the School of Philanthropy the other day Dr. S. M. Lindsay instructed the students in the art of securing popularity for the objects in which it is interested. One way was to buy {advertising space. “You have got to have the news- papers with you in any campaign,” said he. “The platform and the pul- pit do not exert the influence they once did. You are going to be ad- vertised in the newspapers, anyway; it's worth sesing to that you are ad- veriised right. “Let me tell you how one man ad- vertised a group of social reformers. He was a country boy, who came to the city and made ten or twenty mil- lions by perfectly honest, straight- forward methods. He said to these ‘Buy a certain amount of space in the newspapers of the district which you wish to influence. Present your appeal in that space, and ask for money, votes and moral support. You'll get back all or near- ly all the money it costs you, vou will educate the public and you will acquire a control over the papers. ** ‘I dispense my advertising money through an agent, who controls per- haps $600,000 or $1,000,000 of ad- vertising funds. Occasionally in ons of the papers in which my advertise- ment appears I see an editorial hostile to my business. Then I drop a note to this agent, and he writes to the paper saying that the article in ques- tion is offensive to one of his advertis- ers, and he will appreciate it if the publisher will refrain from further utterance along that line. This letter is read very carefully because it comes from an agent that controls $600,000 of advertising.’ “I wouldn’t for a moment,” said Dr. Lindsay, “excuse the newspaper which paid any attention to such a communication if it believed the busi- ness was humbugging ‘the public. In that case the newspaper ought to teil the advertiser to take his advertise- ment and go. But in our case the rocial reformer is not working to humbug the public but to benefit it, and is entitled to all the influence he can gain for that end.” To influence legislatures, Dr. Lind- say thought, petitions were not “worth the ink it took to write them.” Cir- cular letters addressed to legislators often produced an actually hostile effect. The only thing that really has an effect on the hard hearted law- maker is personal appeal or a per- sonal letter.—New York Tribune,
Significant historical Pennsylvania newspapers