REPUBLICAN NEWS-ITEM LAPORTE PA. No girl is quite so eager to find th« first freckle of the season as the first dandelion. Sowing seeds of kindness Is all right, and sowing grass seed Is also good. Polar exploration may be a pleasant pastime, but the average man prefers beef to dog meat. Reports that the peach crop has been destroyed must have been de layed in transmission. How time does fly! The Philadel phia Press has an editorial ou "The Simple Graduation Gown." Any householder can get his mus cles ready for lawn mower operation by raking up around the place. Almost time to dig up and polish 'he ancient Jests about the highbinder *ho runs the summer hotel. To a street car conductor the real progressive is the man who moves up In front when he is told to do so. A New York woman found a chunk of dynamite In her coal, thus reduc ing her visible supply by one lump A liner has arrived In Boston with 5.200 tons of Irish potatoes, but think of the rejoicing if they had been beans. A Yale student has deserted the for estry class to marry an actress. How ever she may yet send him back to the woods. A New York court has ruled that it | Is libelous to call a man "a dead one." | In other words, speak only good of the j living dead. Teachers In a Switzerland town are j considered too old to teach at thirty. ; This age limit makes the Osier one j quite antediluvian. Still, if the hobble skirt should as sist in ushering in the era of the low j street car step It might rank as a blessing in disguise. A New York woman says that moth ers should teach their daughters to flirt. What a cheerless girlhood that woman must have had! Someone puts forth the theory that the ojveration for appendicitis removes | a man's temper. He certainly loses It when the bill comes in. The feet of the Chinese women win never be bound again. This time they have put their feet down good j and hard, once and for all. The newly discovered deposit of ! Iron ore in Pennsylvania Is said to be a "mother lode." Father's load was discovered by him long ago. The Cleveland youth who drew pay from one firm under thirty-five differ ent names would be a valuable poli tical asset In a close election. A scientific experimenter is seeking \ way of making aerial travel safe. There seems to be at present but one j recipe for that fact: Don't go up. A beautiful young actress has hid- j den herself because she received | threatening letters. At the proper mo- j inent her press agent will proceed to lind her. Little boy, work hard, study well, be (food, and you may grow up to be Im portant enough to be selected to pitch the first ball at the opening game of the season. Baseball results are as well wortn worrying about as most other trou bles. The legislator who proposes to make it unnecessary for women to tell how old they are when they have busi ness in the courts makes it appear 1 that chivalry has not become obso lete. Chicago now has an all night the ater. It is being largely patronized by those who are afraid togo home eith er through fear of being held up on the way or being detected tiptoeing upstairs. Marion, Ohio, reports that a baby weighing only one pound was born there the other day. Unfortunately it was a boy. Otherwise it might have grown tip to lead some strong man ground by the ear. Des Moines policemen have been or dered to take inebriated citizens to their homes instead of to jail. No longer will they be able to fall back on the old excuse that they were afraid togo home in the dark. I _ Jn I.os Angeles a course in manners has been made a part of the curricu lum of the high school. We suppose I*os Angeles boys and girls are being taught to give their seats in street rars to tired old people, even If they do not happen to wear Jewelry. Chinese officials of the new govern ment have not only cut off their queues, but some of them have also taken to wearing high silk hats. Could the triumph of the Occident over the Orient be more fitly Illustrated than by this capping of tba climax? pi ir~ Advertising n Talks n I Ic 0000000000000 BIG SUM FOR ADVERTISING Brazil to Spend $5,000,000 for Pub licity of Her Resources—Money Well Invested. Brazil believes In advertising. She believes that just as an individual may have resources he desires adver tised, and advertising which will pay the Individual, so may a nation have resources she desires to advertise and the advertising of which may prove profitable to the nation. So Brazil has decided to spend J5,- 000,000 in order that the world may know something of her resources. She is going to advertise Just as an individual or a company would do so —go inlo the magazines and newspa pers with paid matter and set forth in display type and otherwise the rea sons for seeking population and trade. Brazil will get a great more than five million dollars' worth of advertis ing for her money, says the Dayton (O.) News. She Is already getting fa vorable publicity—which is advertis ing—and the very fact that the coun try Is so progressive that she pro poses making an advertising appro priation, is worth much to her, as It is being exploited. That is one feature of advertising which many advertisers do not under stand—a part of the psychology of ad vertising which they do not and can not figure upon. It is worth something [ to a concern to be known as a large [ advertiser, something over and above I the value which comes from the ad j vertlsing matter itself. It makes an I impression upon the mind, some way, and that impression is valuable. You J may never read one of Brazil's ad j vertlsements, for instance. Yet by j knowing that the country is advertis ing, you are bound to have a higher I regard for it than if it had never ad | vertiaed. You will notice all the more j readily any article pertaining to the : country; you will think of Brazil more quickly, when thinking or South America, than you will of any other country down there. It will be the first country to attract your attention when you glance at a map, and when you go Into a store and are shown a commodity grown in Brazil, you will be more likely to purchase It. And J what vpertains to this advertising of Brazil pertains to the firms here in the United States that advertise. LOCAL ADVERTISING NEEDED Necessary to Clinch Interest of Pros pective Buyer of Auto for Home Dealer. "Motor cars can be advertised, with ' a marked degree of success, in publi j catiois of national circulation; but lo cal newspaper advertising is the force that fa needed to concentrate the in terest of prospective buyers on the | dealer right there at home," says A. j W. MfiCalmont, advertising manager of the .Jackson Automobile Co. of | Jackson, Mich. "National publicity is necessary; iso is local publicity. One without i the other can go only far enough to | fall sfiort of the mark. The car that | aims to be a success must, of course, j build up a national reputation, and that means national advertising On (he other hand, the national advertis ing must be crystallized into local in terest, and to do that and focus the power of the national publications on the dealer requires space in the news papers. "Suppose, for example, you read an alluring automobile advertisement in one of your weekly or monthly magazines, and you are interested to the point of promising yourself to look that car up. Four or five days or a week slip by; and you've done nothing—perhaps because you had no idea where togo to see the car You ! open your newspaper some morning i —or evening—and there is an adver ; tlsement on the same car. it gives the name of the dealer, his street ad dress—even his telephone number. Yoir waning interest is revived when you learn where the car can be in spected. We won't say the newspaper closes the sale—but If It takes you to the door of the salesroom. It has done Its work, and done it well. The rest Is u; to the salesnmi> inside, but his way has been smoothed—first by the national, then by the local newspaper advertising." Advertising Like the Ministry. "Advertising is an art. Its expo nents must therefore be students. It Is like no other profession as much as it is like the ministry. You have to get people to do what you want them to do and make them pay you for do ing it. You must appeal to the heart and not to the mood. Be honest. The world Judges the character of a store by Its advertisements."—Rev. George Wood Anderson, St. Louis, Mo. Truth Is Safe Anywhere. A sales talk made out of the abso lute truth can be left anywhere with out protection, but the whole* of the national guard and the regular army, backed by the navies of all nations, cannot keep a lying sales talk from playing the star part as the victim cf an assault and battery episode.— Thomas Dreier. SUCCESSFUL ADVERTISING NOT GOVERNED BY RULES By BERT M. MOSES, President Association of American Advertisers. Many things In life ar« more or less regulated by fixed rules. There are precedents to follow, and ■experience goes a long way toward telling us what to do next time. In advertising, however. It Is my he • lief that there are no fixed laws, and j success Is something that has to be worked out independently of what has been done by others. , j In brief, every man has to work out his own salvation. The thing that wins today Is likely , to make a failure tomorrow. I Not so very long ago one of the . biggest and most successful advertis . ers of today, in introducing his prod , ! uct, gave a dozen packages of goods I | free to every retailer in his line, i ; The response to the advertising that followed this gift was quick and al . most universal. The good 3 went with a surprising rush, and the sale still continues big. ; , Naturally the advertiser thought , tlie underlying cause of hia success . was the giving away of free goods. Quite recently this same advertiser . Introduced another article in the same I territory where he had made his pre , vlous big success. He followed identically the same 1 plan of giving away free goods, and I 1 used precisely the same mediums for ' j Ills advertising. The second article, by the way, was i one which Is presumably far more i standard than the first. Now, do you suppose this advertiser duplicated his first success on his . second venture? | Not on your life, Helen! He made just as big a failure in the ' second instance as he made a big sue- j I cess in the first. What the trouble was no one really 1 knows, although a dozen different i good reasons might be given by a ! dozen different men. Frequently it appears advisable to j promote an article which sells at a popular price on the theory that many more people will buy something if the price is small than if It is big. Theoretically, this Is a beautiful proposition, but sometimes It falls when put to the test. The biggest selling safety razor in the United States retails at $5. Refore the advertising was started | I don't suppose you could find one | man in TiO who agreed with the pro- j moter that success was probable for a common article like a razor that was going to be sold at such a pro- I hibitive prize. However, the man believed in the ; scheme, and made millions out of It j , He has made these millions In com- j petition with dozens of other safety j razors at all sorts of prices. I saw a safety razor the other day I that was priced at 10 cents, and it : looked as though it might shave pretty well, too The reasons for this apparent para j dox could be given by the dozen, ; j perhaps, but to me the big reason is . this: The $5 razor man had faith plus in his idea that he pushed the thing to the full of his belief and faith. He worked out his own salvation re- ; gardless of rules and precedents, and that is what every advertiser has got to do if he wants to arrive at that j point where he can buy full pages in the newspapers and have money to ! pay his bills. Filling Empty Pews. The town of Meeker, Colo., has a clergyman who, if anything, is sue- i | cessful. At last Sunday eveuing's serv- j ices of his church a larger number of pews than usual were vacant, and, ' while he did not at that time com- i ment on the remissness of the absent ■ flock, in one of the town's newspapers j this week the following advertisement j iappeared: "MISSED —Last Sunday, some fa miliar faces and families from the j services of the Methodist Episcopal : church. Any person with a spirit of j loyalty who will restore one or more ; of these to their accustomed place : will in nowise lose a reward from the ; great head of the church and from his servants, the pastor and his co-work ers." Needless to say, the erstwhile empty pews ceased to be empty. Too Vaunting Advertising. ThAt advertising can be made too ; sensational to produce the best re sults was the theory advanced by S. W. Strauss in a recent address deliv ered before the Chicago Advertising association at one of its noonday meet- j ings. "Whirlwind" advertising was ! denounced by hint as highly injurious j tc the investment advertising busi- J ness. "The best Investor is distrust- ! lul of the house that advertises in a ! noisy, unconventional way," said Mr. ! Strauss. "Satety. soundness and se- ! ; curity do not go through the streets j bawling out their virtues and the 11- | nancial advertiser who makes such a I noise runs counter to the fixed and i ' prejudiced opinion of the best inves- i tors." Of Benefit to Someone. An old woman was once pouring a I | tirade into the ear of Charles Lamb j more remarkable for length than sub stance. Observing that the noted es i sayist was fast lapsing into a state of i oblivion, she aroused him by remark i ing in"v loud voice: "I'm afraid Mr. Lamb, you are de : riving no benefit from my observa ; tlons." "Well, madam," he replied, "I cannot say that I pin. but perhaps the woman on the other side of me is, for they go j In one ear and out the other." | |l^^'WMJ^MfoST™ i L , j) ! Mr. William A. Radford will answer I questions and give advice FREE OF COST on all subjects pertaining to the subject of building, for the readers of this paper. On account of his wide experience as Kditor, Author and Manufacturer, he is, without doubt, the highest authority on all these subjects. Address all inquiries to William A. Radford. No. ITS West Jackson boulevard. Chicago, 111 , and only enclose two-ccnt stamp lor reply. One of the most economical six room cottages ever built is represent jed in this design. It Is 20 feet in width by 38 feet In length, with both porches built into the main frame. The layout of the rooms is well liked by most people; In fact, it Is a very popular house, both for looks and for convenience, besides making a very cozy, comfortable home at a moderate | cost. On the first floor we have a good i living room, 12 feet square, and a splendid dining room several feet larger. The living room is entirely shut off from the other part of the house —which Is considered a great j advantage by some housekeepers. Economy also is adhered to in build j ing the stair. The cheapest way to ] get upstairs is to build the steps be | tween two partitions: and it is a very j satisfactory arrangement, too, espe- I daily where you can have a window at bottom and another at the top for : light, as we have in this case. it will be noticed that economy is I the prevailing idea all through the house —not parsimony, but pure, sim ple, straightforward economy. In the first place it is a straight-sided, right angled plan, high enough at the side for the first story only, the upper rooms being made entirely in the roof. Of course the curb in the roof < is necessary; in fact, that Is the prln- 1 I clpai difference in the outside dimen sions from the ordinary cottage roof, i This house would be too small above « for anything but an attic without the i curb or gambrel In the roof. i The prevailing fashion at present is i jto have plenty of windows, and it Is i r good fashion. Nothing adds more | to the comfort of a house than to have 1 plenty of light. In the living room J there are two windows on the side, j and a triple window, on the casement | order, in front—equivalent to almost j five windows in this one room. Still, i it is not too much; it simply helps to | make a pleasant, well-lighted, airy, I and comfortable front room that any ! woman would be pleased with. The | two high windows in the hall are built high up. to be out of the way for a hall rack. In a small house like this, you want j to utilize every corner and take ad vantage of every opportunity to add to its capacity. The hall is not only an entrance, but it may be used to advantage as a telephone booth, and J KITCHtN I tiXiC p| . Jj | /RENTS'! D'f-i'fc ROOM || f| jjj H » >ll O I^l P -frH i! 111 I I I!! laliiM I Ijjljj I Lmnc (3oom I I UOll2o' I Poecn I I ril— First Floor Plan, it mar be given a handsome appear ance by putting in a long, heavy, oak hall rack against the left-hand side. Opening from the far side of the dining room is a little nook or den 5 by 6'/& feet in size. This may be fitted up for a children's study or for a library. It is possible to make a good deal of such a nook as this. The seat is a box with a hinged lid. having a good thick comfortable cushion on top. The walls may be covered with burlap or some tufted material; if tufted, it should match the cushion on the seat; and as to colors, it should also match the carpet or rug on the floor. The tufted material may reach clear,to the ceiling, or it may reach only to the picture molding. A very neat, cozy arrangement is to have a wide shelf above the seat, about, six feet from the floor. Then you carry the tufted material up to the shelf, and across underneath, to a neat finish on the outer edge. Above the shelf have cupboards fitted with doors and shelves for books. The only chair in this little room then should be one of those step-ladder chairs that open up when you want to J ) Br.D ROOM 112 ' S no»so- ft ' n Mi nffll TBRDRoom Jij TtJ.l,o' Lv -jn !>r Ki I ) BED POOM , ij 11 Second Floor Plan. climb up to reach something over head. There is room for a small writing desk in front of the window. A desk seems almost necessary in a nook of this kind; but it must be low so that it will not obstruct the light; and it must be small enough not to project very much in front of the doorway. A great deal of time may be put on this little nook, and It may be made the most comfortable corner in the house, and one that will be liked and com mented upon by almost every visitor. Porches built in this way cost al most nothing, because they are part of the house; and they look well. There are just, two outside doors to this little cottage, and they are both protected by these built-in porches. It is not necessary or desirable to have a bold outside door staring directly out at everybody. Porches are mod ern things', and they are becoming better appreciated all the time. , Not Untold. At a certain reception the lion of the evening was a distinguished arc tic explorer. "Mr. ," gushed a stout woman, to whom he had been introduced, "it must have be<>n terribly lonely and j monotonous away up there, so far from civilization." "Why, no. Mrs. Chatterb.v," be said. "We had all the company we wanted. I and our life was full of incident — sometimes distressingly so." "Still," she persisted, "you must have suffered untold hardships and privations." "On the contrary, madam." rejoin ed the explorer, with a smile. "I have been telling them all this season to large audiences." —Youth s Compan ion. "Gentlemen First" at This Hostelry. In Milwaukee there is a hotel which furnishes an excellent, almost luxuri ous table, served by a bevy of pretty, "peachy," "tip-country" girls, in pink uniforms, with dainty little lace aprons, almost, six inches square! When a lady and gentleman sit down to be served, the bill of fare is always handed to the gentleman first. And not only this: his service is brought in first, and madam must wait until His every want has been catered to. before the "peach" in pink will ac cord the lady her attention! Sweet angels of femininity and suffragettes, what a premium to put upon bad man ners among your lords and masters! And yet the ladies do no* stand up to public conveyances in Milwaukee. SI Get This SS FREE Book SIC Before You Decorate It shows 20 pretty rooms in modern homes and how to get the very latest designs for your home. We will send you FREE color plans made by expert designers for any rooms you want to decorate. AlabastiiEe The Beautiful Wall Tint j li more fashionable than wall parT or paint and cojta I far less. It is 100 refined and exquisite in color to cciu | pare with any kind of kalsotnine. (Joes further on the walli. does not chip, prcl or rub off. lasts far longer. | 16 all ready to mix with cold Ijaekage. Pull 5-lb. pkg„ . -r. 57 Grandville Rwd, Craod Riftfe, Mkh. to* York Gly, Orsk 7, 10> W«lfr Sti ret h V" " j , ■ i [ " HIRES' S» HOUSEHOLD EXTRACT; Se4 1 POR MAKING OLD FASHIONEO I; iSf J| HOME-MADE ROOTBEER \-S Every home should make rootbeer in springtime for | its deliciousness and its fine I tonic properties. \ One package makes B fallens If yoor cro-tr I isa't supplied, we will mall you a packara I oa receipt of 76c. Please glee bis uitroe. ■ Write for premium puzzle. B THE CHARLES E. HIRES CO. I l 235 N. Broati St., Philadelphia, Pa. J The dyspeptic should choose care fully what he 'chews carefully. [ Garfield Tea keeps the liver in condition, insuring ti clear head iind good general health. I llriuk before retiring. Milky Way Causes Glaciers. Another suggested cause of glacial j periods is that they have been due to 1 the shifting of the milky way, such as | Is known to have occurred. Assuming j that much of the earth's heat comes J from the stars, Dr. Rudolf Spitaler finds that the change of position in re | lation to the milky way might have given a different distribution of tem perature from that existing a' the present time. The stars are not only crowded in the region of the miiky I way, but many of them are of the hot test type. THESE POOR ARTISTS. I U v — — <•» <r Tommy (aged eight)— Say, papa, I what is the difference between an ar j tisan and an artist? Papa—One eats regularly and the other doesn't. KNOWS NOW Doctor Was Fooled by His Own Case For a Time. It's easy to understand how ordi nary people get fooled by coffee when doctors themselves sometimes forget ■ J the facts. A physician speaks of his own expe | rience: "I had used coffee for years and really i did not exactly believe it was injuring i me although I had palpitation of the . heart every day. (Tea contains caf feine —the same drug found in coffee — ! and is just as harmful as coffee.) "Finally on© day a severe and al ! most fatal attack of heart trouble j frightened me and I gave up both tea ! and coffee, using Postum instead, and | since that time 1 have had absolutely j 110 heart palpitation except on one or j t'i'O occasions when I tried a small j quantity of coffee,which caused severe I Irritation and proved to me I must let | it alone. "When we began using Postum it | seemed weak —that was because we | did not make it according to directions j —but now we put a little bit of but ter in the pot when boiling and allow the Postum to boil full 15 minutes which gives it the proper rich flavor and the deep brown color. "I have advised a great many of | my friends and patients to leave off coffee and drink Postum, in fact T daily give this advice." Name given by Postum Co.. Battle Creek, Mich. Many thousands of physicians use Postum In place of tea and coffee in their own homes and prescribe it to patients. "There'* a reason," and it is explain ed in the little book, "The Road to Wellville," in pkgs. Ever rend the above letter? A new one appears from time to time. Tlir~ are (enulue, true, and full of huinaa Interest.
Significant historical Pennsylvania newspapers