10 The Daily Collegian Wednesday, Nov. 11, 1998 Joe Camel cartoon faces scrutiny, The advertising campaign using the cartoon character, run by R.J. Reynolds Tobacco Co., is now on trial. By CASSANDRA BURRELL Associated Press Writer WASHINGTON, D.C. A tune driven by a bluesy harmonica rang out at the Federal Trade Commis sion yesterday as testimony began in the trial of Joe Camel, the car toon character accused of enticing minors to smoke. Government lawyers spent hours showing an administrative law judge just how prevalent R.J. Reynolds Tobacco Co.'s Joe Camel advertising campaign was. with dozens of items stamped with the cartoon. Included among key chains. ciga rette lighters, posters. playing cards. magazine ads, ashtrays. pins and store displays was a cassette featuring "Meet the Hard Pack." one of several sones purportedly performed by a four-camel band called the Hard Pack. Judge James T. Timony laughed as a gravelly voice sang. "Ain't no doubt the Hard Pack tough." after the cassette was slipped into a boom box zoverr.- ment lawyers took to ari FTC he r- ing room R J Reynolds dropped Jae from its domestic advert:Kr_i. 2.27_ - paigns more than a year az.: af:er the commission fled :eza: ;cm plaint. but the FTC Disney, hot comic actor Adam By MICHAEL FLEEMAN AP Enter:amrre-: LOS ANGELES —5:: with popcorn. leave door and laugh a:O7_•Z actor in Hollywxsd :h star of The Last weekend opening of the 7....)destly comedy propene:: :he f:::•=e: - Night Live" cast mern..7er :he A of Robin Williams and J. Ca. Just don't expect Sandier tzw :rer tne critics anytime soon. They've never L= t: him much several have Independent: - : compared his movies to root canal And Sandler. 32, has no immediate p:ans take on the dramatic roles that earner the respect of reviewers and Oscar voters. ass-:- ciates say. (The actor wouldn't comment. ne doesn't do print interviews.) "I don't think there's going to be a pro gression toward doing more and more sem- All YOU Can Eat! wednesday spm4pina Tdeat Vegrovian '2 4 :di CI ult S teffiedialad,lolW4Olighblead I 126 W. tollege Ave. complimentary wme with ID i Everyone Is Welcome to Attend 14 ‘ GIREIDE SING 119 S EIVIDADWAIY MEETS uourrwocu Re ,!; 9 Sunday Nov. 15, 1995 .. ,-, 2:00 11.111. at Eisenhower Auditorium • 9 ? Tickets are available in the 111J13 ‘4l from Nov. 9-13 and at the door press its case to make sure the pop ular camel and his buddies remain in retirement. They also are asking for R.J. Reynolds to pay for an anti-smok ing media campaign that would dis courage children and teen-agers from smoking. The FTC is arguing that Camel cigarette sales to minors spiked after the introduction of Joe Camel in 1988, increasing more dramati cally than sales to adults. Govern ment lawyers allege the use of the character was an unfair trade prac tice on grounds it attracted chil dren and teenagers. R.J. Reynolds contends that Joe Camel was a successful marketing campaign but was not intended to recruit minors as smokers. The company has said Joe Camel did not play a significant role in the decisions young people have made to begin smoking. The Joe Camel items were taken to the hearing by Dr. John Slade, a Brunswick, N J • doctor specializ ing in addiction. He began collect ing examples of tobacco advertis ing in 1983 after he began noticmg, it on billboards while driving to and from work. Many of the items find the:r way into the hands of children.sa:d after the hearing Among Siatie's items were :71,4:ta g:he ads of colorful fantasy scenes e •s feat-,:nr.z. a :arZer fe joe Camel star BiMaMgiEM C23_ mom 2^ :fzer_ are _:Zr 7.-- .7. Z. 5 .1: -4 _ :—rc s4 •gs : trial ,y-~- e=er F7l_77r 71,Z Ei3lial 7^.‘ , 4: e 7.z .1.2;; Z S^se - d _{..1., itzccr_3. _ :- -~ tl:7 MESS MME ex . :e..-J. tee:: ..7_17...=.1 Sa:::::er Forced treatment curbs repeated crime offenses By KALPANA SRINIVASAN Associated Press Writer WASHINGTON, D.C. Forc ing drug abusers who commit nonviolent crimes into rehabili tation helps them come clean, according to studies released yesterday by a bipartisan group of health experts. From prison rehab programs to special drug courts that allow nonviolent abusers to undergo treatment rather than serve time. forced rehabilitation can effectively reduce rearrest rates and drug abuse, according to the recent studies. which were pre sented by the Physician Leader- Health care spending slows down By LAURA MECKLER 4v c:atec' :"^ess INASHIN6 roN, D The 1".ea1:'.7.. :are grew by less last year. the smallest 17.,:reAse o^ record. the vez:zerdA, The gh:vith...sf h . .anage,!. :are M ice': health :._.: - ewes lOW Slnze the in `Se :.,.^: &re sl.:w the 7.asslve 7rv- #7. `.ll' : V el" i. '• 4 S 71.1: ERMII3 ... N. . 1. _ _s3_ IBMKSIN '_~ar Sar-i-er 7'e.• 7.7.: 77 - ±t.: 17. '_ 7 3=Cis. ...c SO U T a .:. ""± C arry-out r One Small One r One Large Special rFamily Special r Late Night ToPping With One Large with Special Two i2oz. Cana One Upping the "Works" & 3 of Coca-Cola° classic with Large One Large Two Toppings One Large $ 6 99 Breadsticks & One Upping Cheesesticks 1— Topping $ 1 5 22 One Large One bpping with s i ?_2 : $ 699 Thin or Original Crust $ 6 99 + tax Two 12oz. Cana of Coca-Cola° classic + tax $3lO $ 99 _ iirra oF + tax (9pm-Close) 9 PPAJOHN A urr -Arissisents. • ; ; I I ' PAP JOHN •LL • • 11~ Ikotlor • Sores 11/1111911 • Not said ugh any lienir cogiolL ivwss • ist•ossiasosisa "Ln Mad ClOkr parlicipelog dorm INIIM S" Zr ;1 NINNIL: " 1 .2" Z L - sewBBBBNom amill - .::va.. 7.< ...,,'ease Sandler score with 'Waterboy' er - . - t•c.fy would be doing it." tze latest "SNL" alumnus to ast trte to the big screen, following :ro:-.1 John Belushi to Mike of several movies, includ 7Z. .11;j:son in 1995 and Happy Sandler has refined the art puts his imprint all over his the scripts and sharing in chores. — e:.:c - ...:terboy, Sandler plays the swamp-raised water boy for a ::)Leze team who discovers his own as a linebacker with a lot of from a lifetime of being called :_- ~ _--_ -he sultry biker babe who takes a rum unbuttons her top in a bedroom (__c ' i:tr_a Sandler's character remarks, "I a7.7...re:..ate what you're showing me right The movie builds up to the Big Game - a feel-good outcome that's never in 'R' clo o PepP'r°rl ship on National Drug Policy "These drug court and prison and teen treatment studies show a critically important alternative to strictly punitive approaches," said Dr. David Lewis, director of the Center for Alcohol and Addiction Studies at Brown Uni versity. He is the project direc tor for the group of prominent doctors and public health leaders from the Clinton, Bush and Rea gan administrations. The research comes as the White House's drug policy office seeks by 2000 to triple the num ber of drug courts, which now total about 300 nationwide. With $3O million set aside for drug began tracking spending in compa rable terms. The growth was 4.9 percent in 1995 and in 1996. It has slowed steadily from 1990, when spending increased by 12.2 percent. Overall, health care spending in 1997 totaled $l.l trillion, with an average of $4,000 spent per person, according to the annual report by the Health Care Financing Admin istration. Still, the government predicts that spending soon will begin to accelerate again, nearly doubling to $2.1 trillion by 2007. Premiums will increase, analysts predict, thanks in part to pressure from •••••••••••••••••••••••• • • • OPEN LATER DURING SEMESTER • • • • • SUN-THUR 10AM-3AM • • • • • FRI-SAT 10AM-4AM • • • •••••••••••••••••••••••• inning Pizza Two Years In a Row court grants in 1998, the Office of National Drug Control Policy believes it can cut the prison population by a quarter of a mil lion in the next five years through continued expansion of the program. But the drug court approach could be a hard sell to a "get tough on crime" public that has backed harsher sentences. An analysis of public surveys published oy the Journal of the American Medical Association last spring found waning enthusi asm for financing treatment for drug addicts, with the public believing tougher criminal penal ties can solve the problem. investors to increase profits, and private payments may rise as insurance companies look to com pensate for cost controls in Medicare. Each year's spending is primari ly a product of two factors: spend ing in the private sector and gov ernment spending, primarily Medicare and Medicaid. Meanwhile, Medicare spending for the disabled and elderly grew by 7.2 percent, down from 12.2 per cent growth in 1994. Medicaid spending on the poor and disabled increased just 3.8 percent, having steadily fallen since 1992, when the program saw a 13.2 percent jump. Adam Sandler stars in Disney's The Waterboy, which opened last weekend. The movie broke Disney's previous opening weekend release records. Now accepting ` -- ~ r - T i 4,, get the Patest scoo , p , . the ml ai&J Co rcgiali AP Photo/Jon Farmer *Opp I,e,„A v. - 'l4eip FL EE Sip G r e ctal a tlic s auce ~',~: ~~ >. .~ .m ~.: .~ ~~, a} 4CcAkKiim Papa John's Pizza Rest Deliver)fLkke-( • ;41111 -41 ' 4447.- Papa John's Pizza Best Delivery/mike-out • ,
Significant historical Pennsylvania newspapers