Bagels thrive in State College •By TOM EATON „Collegian Staff Writer Students walking down College Avenue between classes looking for a bagel to munch on are pre sented with many options. With five bagel shops in the area, each one must make itself stand out. "We have more bagel bakeries in ,town than all the bagel bakeries in ISrael," said Matt Fuhrman (junior advertising). The problem is that each store must make itself distinct in the mind of the consumer. "The key is to try and figure out if there's any real differences between these bagels," said Dou glas Holt, assistant professor of marketing. Atmosphere, meal deals, variety and coupons are techniques used by bagel shops for differentiating themselves. Offering an unusual variety of bagel items, some stores are able to make themselves stand out. Ultimate Bagel, 444 E. College National Medal of Arts Recipient and Kennedy Center Honoree Marilyn s ,, S' enita j lorne 9 -Valente mezzo-soprano in a performance of duet and solo works by Schumann, Handel, von Gluck, Saint-Saens and Rossini 8 pm Saturday, March 16 Eisenhower Auditorium PENN STart STUDENTS! $lB buys a ticket 60 minutes before the performance Student ID required. Cash only. @ OMEGA BANK RUETGERS-NEASE "We have more bagel bakeries in town than all the bagel bakeries in Israel." Ave., uses its different sized bagels, from mini bagels up to 10- pound bagels, to contribute to the store's uniqueness. Ultimate Bagel also offers unusual flavors such as cranberry, strawberry and garden vegetable to suit customers' taste. Searching for interesting fla vors, Chesapeake Bagel Bakery, 1633 N. Atherton St., has experi mented with a spinach flavor, and Manhattan Bagel, 232 W. College Ave., offers jalapeno cheddar. Chesapeake Bagel Bakery also has a unique item of it's own called the "Bagel-Knot", a lighter bagel that is more like a pastry topped nCelelim HO Month 744 &zeta 'An rig v a.mr, 7out4adied. i4osc Eteougol. Vitellepu t Dr. Allida Black Author, Visiting Assistant Professor Wednesday, March 13 6:3opm Findlay Music Room East Halls a booksigning will accompany this event! sponsored by Housing and Residence Life 863-0255 If outside local calling area: (800) 278-7849 los:Doinstol EIXIMZEIMIIIIIIIM Matt Fuhrman junior-advertising World-Renowned Star of Opera and Concert Stages soprano PENN University Put Campus with iced cream cheese on it. But sometimes it's not the flavor of the bagel, it's what is put on it. The sandwiches of Beekman's Bagel Deli, 310 E. College Ave., are creative in their combinations, but Shift Manager Holly Miller said the "unique names for the sand wiches" are a definite distinction. Beekman's customers get to order sandwiches such as "Mr. Meat," "Happy Homer" and "Popeye's Pleasure." For customers who are more eco nomical and need further incen tive, many stores feature coupons, mostly in the phone book or news paper. Beekman's Bagel Deli has a spe cial location for coupons: the Inter nc;t. Consumers can download coupons at the address http://iul.com. Miller said most cus tomers bring in coupons. Many students find coupons to be helpful, but some are not aware of using them. "A couple times I've had coupons for Beekman's and used them," LARGE 1-TOPPING PIZZA FREE DELIVERY ASK FOR STUDENT SPECIAL Joyce L Henninger serves one. of the 17 bagel varieties available at Ultimate Bagel, 444 E. College Ave Henninger, who works six days a week, says the "Two for Tuesday" deal is very popular. said Karoline Mehalchick (sopho more-geoscience). Ultimate Bagel and Chesapeake Bagel Bakery offer daily specials as well as two-for-one bargains. Mike Schultz, manager of the Chesapeake Bagel Bakery, said specials and coupons are a big help to the business. Atmosphere may also help busi ness. A comfortable environment is a good way for stores to differ entiate themselves from their com petition. Yu are cordially invited to attend THE COMMISSION FOR WOMEN'S 11th Annual Spring Banquet Monday, March 18, 1996 featuring Ellen Bravo Executive Director of 9 to 5, National Association of Working Women "The Job/Family Challenge: Not for Women Only" an, Presentation of the Rosemary Schraer Mentoring Award The Nittany Lion Inn Reception at 5:30 p.m. Dinner at 6:00 p.m. Some scholarships are available. Contact the Commission office for more information. Child care available. Preregistration required Please call 865-1683 for more information. If you anticipate needing any type of accommodation or have questions about the physical access provided, please contact CFW Office at (814) 865-1683 in advance. TUDENT PECIAL The Daily Collegian Monday, March 11, 1996- Beekman's features chalkboards at most tables for doodling and pipes in alternative music through the speakers. Fuhrman said he noticed a lot o people in Beekman's late at night enjoying the atmosphere. Reservations $15.00 per Student $lB.OO per Non-Student STATE PENN
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