of Penn State students read The Daily Collegian each week.* Advertising can be a gamble. Will your advertisement reach the demographic group served by your business? Don't take any chances. The Daily Collegian can save you money by directing your advertising message right to the Penn State population - students, faculty and staff. The Blue Chip Group, the market research company which conducted this survey, concluded that "the advertiser must use The Daily Collegian to reach the Penn State University market." * Have read in "the past seven days." 97 percent The Daily Collegian Tuesday, Oct. 6, 1992-
Significant historical Pennsylvania newspapers