e Happy, Secure, Inundated with Sound, How and still have some and left over: This is probably the first major leisure purchase of your life— be thorough, be careful, don't be ripped off. Hi-Fi componelits are like any other equipMent that has to perform: it's no damn good if it doesn't work reliably or if, when it breaks, it can't be fixed quickly at reasonable cost, if not .free under warranty. On Page Two is the WES Warranty. It has been called by many of our competitors the strongest in the industry; in fact, they have asked why and how we do it. It is far stronger than the Where to Buy:Buy from a reputable dealer near where-- you live. Our hi-fi shopping maps on pagells_ will help you find us in the State College area.lWhen you buy from one of these dealers, if you've got a problem,, it's not a hassle to get satisfaction. Remember, not all products work perfectly out of the box; in fact, some don't work at all. This holds true for even the manufacturer's equipment. If you buy from q distant dealer or one that', offers only the manufacturer's Warranty, the smallest problem becomes a nightmare. All dealers mentioned on page!ls sell about the same products and, to varying degrees; stand behind those products. And no one selling out of his apartment is equipped to render you service. (Unfortunately, they may be equipped to take your money and run). Whatever the case, none can come close to bur deal in terms of price and service. Where in business to do business. We'll show you our recommended systems in various price ranges later in this supplement. Come into our stores and compbre the sound we give you for your money versus others anywhere in the U.S., the convenience of being close to us, and the warranty. We hope you'll want to do business with us. What to Buy: A component System generally consists of a record changer or manual turntable, a receiver (tuner amplifier), a pair of speakers, and a stereo cartridge. The item that makes the biggest difference in the sound is the loudspeaker. This is the heart o'f, the system. Of course, the rest are important for numerous reasons) But the speakers make the system sound good, bad, clean, honky, objectionable or maybe even just plain rotten. We have devoted pages 8 and 9 to speakers. Page 8 explains how and what to listen for in a loudspeaker. Page 9 displays specific high-quality loudspeakers. As far as the electronics are concerned, their performance parameters can be quaptitatively measured, and the actual published specifications are available in all our stores. Fortunately the small differences between all good-quality amplifiers will make very little difference, (OR HOW. TO BUY A STEREO FROM ANYONE) Where? What? money manufacturers' own warranty. This is because we accept the responsibility, for the total system no matter how many manufacturet's components are involved. Moreover, you have our personal word that, no matter what, we will treat you lust i like we would like to be treated. Buying a system consists of figuring out where to buy, what to buy, what price to pay and when to buy: Let's take them in that order. if any, in how your hi-fi system sounds. The important criteria for power output is that the receiver have adequate power for the speakers, taking into account :your room size and desired listening level. The amplifier must have less than one percent total distortion. Then, the important criteria for brand selection is reliability warranty (both the manufacturer's and the dealer's), features, and even styling. The cartridge is another important piece of the system Generally, as good or as bad as it may be, the more you pay the better:the performance. That's not too bad, however, since even the best are not very expensive., As far as the turntable is concerned, reliability, ease of operation and its gentleness to your records are the main things to look for. What Price? What Price to PaV:Up until a couple of years ago systems costing less than eight hundred dollars weren't perfect in regard to the musical parameters. There were compromises. Today, systems costing approximately $4OO do the job beautifully: Sure, there are significant improvements in a system costing $6OO, such as increased power-handling capacity. Systems costing, say $lOOO or more offer improvements in spatial relations. But a $4OO or $6OO systemis a necessity of life today ; more expensive systems are a luxury. Below $4OO some compromises are necessary. There is less degration in this price range than ever before, but still some. Remember: the "how much" at WES is less than anywhere else. Shop and compare. When to Buy: Again a two-part question. Because of increased cost, inflation, both here and overseas, prices will be going up later in the fall. If you want a system and can afford to purchase now, do so. What about waiting for a sale? If you wait for one of our competitors' sales, - their price may become almost as low as ours. We sell our systems at the lowest prices possible. It's lot easier that way— for us, for you, and for the friends that you will refer to uslater. When?'
Significant historical Pennsylvania newspapers