PAGE TEN
Grandstand Views
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Cook, the human windmill who writes sports publicity for
the University of Pittsbuigh.
Known as Beano around the circuit this colorful P.R. man
bounces from city to city getting the "Pitts" publicity in
i•uch whacky ways that even William Randolph Hearst would sit up
and take notice if he could.
Beano, who admits that he is one publicity man "who becomes
bored and tired of writing the same propaganda every week," has
been at Pittsburgh for the last four years and he's wondering how
he's been them that long
The answer is simple. Whether he's getting thrown out of press
rows at basketball games, cutting up wrestling and gymnastics, or
running football pools in the press box, he's doing his job, getting
publicity for the University of Pittsburgh.
Saturday found Cook spreading his good will around Penn
State and for the first time someone else had him beat in the
larynx tournament—Joe Bedenk, Penn State's double-talking
baseball coach who could give Casey Stengel a run for his money.,
But after the discussion on athletic policies was all over, Bedenk
had to admit that Cook is one of the greatcst.characters he ever met.
For mole proof here are Beano's views on his first four years
at Pittsburgh.
"Wisest Papers—Boston. They went on strike when I arrived
in town . . . Best Fitends: Syracuse writers They do me a favor
by not using my releases. Favorite athlete: Don Hennon.
"Best publicity men: Harold Keith of Oklahoma and Val Pinch
beck of Syracuse, Best conference for publicity men: Ivy League.
Maybe the football is below par
but as a group, no league can
touch the Ivy League for having
the most capable publicity direc
tors. Most efficient director: Fred
Stabley of Michigan State. Fun
niest publicity directors: Gus
Manning of Tennessee and Al
Shrier of Temple.
"Best City to visit: Los Angeles.
Best Hotel: Ambassador in Los
Angeles. Three great guys: Dick
Heibert of Raleigh News Observ
er, Moon Mullins of Marquette
BEANO COOK • and Lindsay Nelson of NBC. Best
city for spoi is writers: Pittsburgh
"Biggest thrill: beating Penn State last fall, 22-7. City for best
looking women: San Francisco Airline for best looking hostesses:
American.
"Most stupid suggestion: those college coaches (listen Ken Nor
ton of Manhattan) who want to install a 24-second rule in basket
ball. Four of the eight pro teams are dying and if Chamberlain
doesn't play next year more will go.
"Perfect definition for baseball: ten minutes of action crammed
into three full hours. Two of the best sports sections: New York
Post and Philadelphia Daily News.
"Funniest Incident: In the football press box, this publicity
director runs a pool. When the basketball season started, the pool
continued, but when the attempted fix was revealed, my athletic
director, Frank Carver. said, 'I think you better quit the pool. It
doesn't look too good when the publicity director is running around
with a bunch of dollar bills in his hands.'
"Sports Writer who knows more about basketball than anybody
else: George Kiseda of Pittsburgh. Biggest dining room: Michigan
State Press box. Second biggest dining room: Hilton Hotel in Pitts
burgh. Best food• Michigan State press box. Biggest Stadium: Michi
gan State press box.
"Best college basketball player: Elgin Baylor. Best football
tvain• Syracuse. Second best team: Syracuse's second team. Most
fun: looking at women on Miami Beach. Biggest social flop: Me.
Not being able to get to first base with women on Miami Beach.
"Most embarrassing moment: getting booted out of the press
row at Duke by a basketball official. Fastest Mile: Bill Brown.
assistant Pitt track coach. He did a :42.7 on the Pennsylvania
Turnpike.
"A person who should quit his job if the Pirates win the pen
nant. Mc How much space do you think the Pitts would get if the
Pirates win the Series."
Louis Joins Staff
NEW YORK (AP) Joe Louis,
former heavyweight boxing cham
pion, has joined the promotion
staff for the June 20 title fight at
the Polo Grounds between cham
pion Ingemar Johansson and ex
champ Floyd Patterson.
Louis will be at Patterson's
Newton, Conn., camp for a closed
session workout with the chal
lenger.
Beano Leaves
`Em Laughing
By Sandy Padws
Collegian Sports Editor
"Something to remember: a sta
tion in Pittsburgh which gives
basketball scores receives as many
as 500 calls between 4 a.m. and
6 a.m. every Sunday. And who
are those writers who say basket
ball isn't popular?
Floyd Takes Rest
NEWTON. Conn. UP) rloyd
'Patterson limited his training
'yesterday to a six or seven mile
!walk through the countryside.
The former heavyweight cham
pion-plans to box today and
tomorrow, take Thursday off, and
then resume boxing Friday, Sat
urday and Sunday. The program,
however, is subject to change.
THE DAILY COLLEGIAN STATE COLLEGE. PENNSYLVANIA
Stickmen Drop Close, 6EE4
Verdict to Swarthmore
By DEAN BILLICK
For three and one half per
iods Saturday on rain drench
ed Beaver Field it looked as if
the Penn State lecrosse team
was going to snap its- long
losing streak. But a lightning fast
goal by Swarthirwre's Bob Heaton
sent the Lions reeling to their
seventh straight defeat, 6-4.
The goal by Heaton broke a 4-4
tie and then Tom Robinson put
the game on ice for the Garnet
when he fired in his third goal
at 11 . 18 of the last period.
It was the closest the Lion stick
men have come to winning since
!their losing streak began April 6,
!and it was the first time State
'held a halftime lead since their
'opening 8-3 win over Loyola.
But close or not, the Lions
could not get the big goal they
needed. Twice in the last period
with the score knotted at four,
State broke men loose but wild
shots cost them the goals- apd
eventually the game.
Swarthmore took a quick 2-0
'lead in the opening minutes when
Dick Quarles and Terry Maisel
' banged home goals at 3:59 and
6:58 of the first period.
But Penn State came right back
with three straight tallies. The
;Lions' scoring star Gordon Ben
nett opened the attack when he
'scooped up a loose ball in front
of the Swartmore goal and flipped
it in underhand to narrow the
score to 2-1.
State dominated second period
play as the Lions' defensive
corps, headed by rugged Andy
Moconyi and goalie Jim Irwin,
shut the door on Swarthmore.
Meanwhile, the , Lions* offense
went to work and built . up the
lead.
Dick Bullock took a pass from'
Bennett and fired a blazing shot,
into the left corner of the Swarth-1
; more goal to tie the score at 2-2.
Then Dick Swenson, making his;
!first start, gave State a 3-2 lead'
;at 8:30 of the second period on a!
,beautiful pass from Jim Kane and'
that's how the score stood at half-'
time.
In the third period Swarthmore
did an 'about face' scoring two
.goals while blanking the Lions.l
Robinson tied it at three and!
;then he put Swarthmore into the,
.lead with an unassisted score at!
`.14:28.
Again State came back to tie it, under the stick of goalie John
with Kane getting the goal. Th e iCastella.
Lion midfielder recovered a loose' The final two minutes of action
Baseball Owners Hold 'Summit'
CHICAGO OW The 16
owners of major league base
ball clubs will hold their own
"summit meeting" today to
discuss pending legislation in
Congress, th e Continental
League and other problems.
The special meeting of the top
brass comes only two days before
the Senate's Antitrust Subcom
mittee, headed by Sen. Estes Ke
fauver (D.-Tenn.), opens hearings
on a bill to limit farm operations
of major league teams.
Baseball Commissioner Ford
Frick said he had suggested the
meeting to John W. Galbreath,
president of the Pittsburgh Pi
rates. as early as last fall. He
said the owners had hoped to get
together for a special sessioh in
Florida in March but were not
able to agree on a date.
"I don't know what will come
out of the meeting," said Frick
before leaving New York. "The
legislation, pending before Con
gress will, of course, be dis
cussed."
Frick recently called the Ke
fauver bill "vicious, discrimina
tory and disastrous" and labeled
it "absolutely unacceptable."
Little man on campus
RATHSKELLER
ball in Swaithmore territory and
'dodged his way through the en
tire Garnet defense and fired in a
15-foot shot from in front of the
net.
Swarthmore broke the tir•
w hen Heaton scored what
proved to be the winning goal.
The hustling attackman scored
when he plucked a stray Lion
pass out of the air and headed
unmolested for the Lion net.
The 6-4 Robinson then gave
Swarthmore the insurance goal at
1 11:18, firing a shot that dribbled
goes
* * *
AFTER LOOSE BALL—Mike Raiser (68) of Penn State and two
Swarthmore players chase after a loose ball in the first quarter of
Saturday's lacrosse game on Beaver Field. Swarthmore won 6-4.
* * *
The commissioner will attend
today's meeting. Frick and oth
ers will testify later in the week
at Washington along with Branch
Rickey, president of the Contin
ental League, proposed third ma-
jor league.
The proposed Kefauver bill
would curb farm operations of
major league learns by limiting
to 100 the number of players
any one club might control. Of
the 100, all but 40 would be sub
ject each year to an unlimited
draft by all other clubs, includ
ing the new Continental
League. A major league player
drafted by two or more clubs
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TUESDAY. MAY 17. 1960
were fast and furious with the
Lions pressing for a couple of
goals, but they were unable to
The game ended in a wild
swinging free-for-all with the
benches of both teams erupting
onto the !mid. However, the gun
sounded just as the fight started
and cooler heads quickly broke
it up.
Southern Trip
Penn State will inaugurate
football relations with Miami in
1961. The game will be played at
night in Miami, Fla.
could pick the one he wanted to
join.
The primary purpose, however,
would be to provide limited anti
trust exemptions for pro baseball,
football, hockey and basketball.
The Continental League has
backed the bill. The only club
owner in the majors to go on rec
ord in favor of it is Phil Wrigley
of the Chicago Cubs.
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