Weather Forecast Slightly Milder, Partly Cloudy VOL. 60, No. 33 —Collegian Photo by Marty Scharr VANCE PACKARD, author of best sellers "The Status Seekers" and "The Hidden Persuaders" autographs copies of his books. Packard, who graduated from the University in 1936, spoke at last night's Alumni College program. Packard Value of Higher education is the best iay for Americans to raise their social status today, Vance Packard, author of two best selling books, said last night. Speaking at the opening of the third Alumni College, he said that it is getting harder for a man to work his way to Lions to Face Weekly 'Exam' "The football 'team takes an exam every Saturday and, as far as I'm concerned, they're getting darn good grades," Ralph H. Wherry, head of the Department of Commerce, said last night. Approximately 200 students at tended the rally. Wherry gave his opinion as a statistician that the Lions are moving in the right direction in the national football rankings—up. He urged students to attend the game Saturday in Morgantown saying "Let's not take any chances." Pete and Bob Elder, twin brothers from Ardmore, presented a skit showing the "trials and tribulations" of West Virginia's coach, Art Lewis during the game. Head cheerleader Larry Buck introduced a new competition cheer and a chant, "Fee, Fie, Fo, Fumble." The latter, he explained, is to be chanted when the op posing team has possession of the ball. I=3l=B HEc Ha By JEFF POLL '• OK the college has suffered from the (Third of a Ser es) public having the wro,ng impres sion about what it teaches. Vance Packard's theories "Many people think the col- - about "hidden p .rsuasion" lege's purpose is to teach women how to keepa home. That have effected more than the out over 20 years ago," he w sa e i n d t . world of advertisin! they The college, Dennis said, is training - people for professional have caused some ntrospec- work with institutions or private tion by educationa institu- business. One of the fastest grow ing fNds is institutional manage ment.tions. The College of Home ! Econom-I The college's major problem is ics is presently involved in a re- dwindling enrollment—both per. vamping of its "public image."lcentage wise to the rest of the , The idea is to bring people up to University and in actual numbers. date on the purpose f the col- Five years ago—in the fall lege. semester. 1954-55—there were Laurence E. Dennis, vice pres- 770 students enrolled in the ident for academic • airs, said college. Today there are only Stresses Education By ELAINE MIELE the top if he is not educated. Packard who graduated from the University in 1936, has writ ten "The Hidden Persuaders" and "The Status Seekers." Higher education is only one, of the ways that people try to) raise their status, he said. Citing religion, color, back ground and geographical mobil ity as indications of status in our society, he gave examples of people seeking recognition. "Many of us who buy things, buy them to prove who we are," he said. People need recognition, he said, but this can also be gained by personal. achievement and service to others. Packard said that when people move to new locations they have a habit of searching for quick ways to make a good impression. "That's why you see so many air conditioners —, they can be seen from the outside," he said. Another reason for growth in status awareness is the the growth of large organizations, he said. Many people who live together tend to be friendly with others who have the same kind ' (Continued on page eight) Large Enrollment Problem FOR A BETTER PENN STATE STATE COLLEGE, PA., FRIDAY MORNING, OCTOBER 30, 1959 Class Voting Issue Sent to Committee The Student Government Association Assembly last night sent the controversial class vice president issue back to the reorganization committee, deleted a recommendation from an Encampment report that the University adopt the quarter system and heard a report on the possibility of combining the Artist's and Lecture Series Committee. On the issue of class officers the Assembly commissioned a committee to determine the wisest method for chosing class vice presidents and treasurers. 6 'B's' in College Life Named by Wellington There are six important "B's" beverages, bab e s, books, bonds, beliefs and bed —ln the life of every college man, but in order to be of any benefit, they must be in bal -1 ance. These were the words of Dr., Arthur M. Wellington, professor( of counseling education, who( spoke informally at an AIM-: Leonides Tridie Week discussion( last night in Warnock Lounge. 1 Wellington said that the six "B's" are a vital part of college life, but he warned that over in -1 dulging in any of them can be' disastrous, as evidenced by the 62 per cent of the students who enter but never graduate. He suggested that a satisfac tory balance could be achieved by spending thesa approximate times in the "B's"-2 to 8 hours a week for beverages and bull sessions, 45 hours a week in study and classtime, 42 to 60 hours in bed and 2 to 8 dates a month, A schedule such as this would Weekend Weather To Be Rainy, Cold Rain is due tonight and tomor row as a storm system moves to- ward this area from the southern plains. Increasing cloudiness and cool weather will prevail today. A high tempera ture of 56 de grees is expect ed. Tonight will be cloudy and cool with rain begin ning during the evening. The low should be 45 degrees. Rain and slightly milder weath er is anticipated tomorrow. 614. It is the only college which has shown a numerical decrease. Perhaps the problem can be best illustrated by comparing freshman figures. With the Uni versity accepting more freshmen than ever, the college only en rolled 145. In 1954, it accepted 165. The course in hotel administra tion is also offering the college some serious headaches. Last year the four-year program wa s dropped entirely because of poor enrollment and was replaced by a two-year course. This year there are no fresh men enrolled in the hotel pro gram which has a-total of only 75. Five years ago the number (Continued on page eight) By CAROL BLAKESLEE and JIM MORAN By PAT VARGO klc , /.. u ottrgiatt leave about 65 hours a week. This time, said Wellington, could be used to achieve the most• impor tant "B" of all—balance. Wellington said bonds, or the feeling of belonging, is another vi tal element in college life. This feeling can be nurtured by ac tive membership in campus ac tivities and fraternal organiza tions. On the subject of beliefs, he advised against giving up old beliefs to soon. "Know what you are going to believe next before you give up your present ones," he said. Books, according to Wellington,' are not the all-important things some people say they are, but they are the symbol of learning, which is the reason for which per sons attend college. From babes to bull sessions comes an increased understand ing Of others, as well as a good deal of learning, he said. In closing, Wellington advised students against cheating by put ting a wall between themselves and their instructors. He said, "It is very nasty to refer to honest, open, student-teacher relation ships as "brown-nosing." Approved Activities All fraternities except Pi Sigma Upsilon, Pi Lambda Phi, and Beta Theta Pi are approved for the entertainment of wom en guests tonight. All frater nities are approved for tomor row night. Activities and their sponsors which are approved for Friday night include hayrides spon sored by Penn State Forestry Society, Nittany 21 and Nittany 43; dance at Warnock Lounge; and jam session sponsored by AIM. West. May Schedule Dec. Summit Talks WASHINGTON (IP)—President Eisenhower may fly to Paris a week before Christmas for a Western summit con ference to weld a solid front for negotiations next spring with Soviet Premier Nikita Khrushchev. President Charles de Galle of France was reported yes- terday to have written Eisenhow er, British Prime Minister Har old Macmillan and West German Chancellor Konrad Adenauer suggesting that Western consul tations begin Dec. 19. The talks would last three or four days. Eisenhower told a news confer ence Wednesday the Western leaders had agreed they should meet but that the timing was still to be worked out. Foreign ministers, of the 15- nation North Atlantic Treaty Council will confer in Paris for three days beginning Dec. 15 and Eisenhower and other gov ernment heads want to meet separately from NATO. Eisenhower reportedly would 94 Per Cent Wait See Page 4 This action came after a mo tion was defeated to recommend to the full Absembly, which will be in office this November, a new system of choosing class advisory boards. Ellen Burke (C.-Sr.) proposed that the SGA Interviewing Committee screen persons for each class advisory board. Each advisory board would then elect a chairman and a treasurer. The advisory board chairman 'would be the president's official alternate on Assembly and, Miss Burke said, would actually be the class vice president, al though not in name. Theodore Haller (C.-Sr.) said it was "obvious" that the sug gestion would have to be re ferred to committee, and rath er than limit the committee's discussion to one phase, he said, it would be better to have them discuss the whole issue. In other action the Assembly deleted a recommendation from the workshop report on the Ef fects of University Expansion on the Student Body which called for establishment of a quarter system. The deletion was moved by workshop chairman Jay Haw ley. Hawley said the recommen dation was merely a "reflec tion of student opinion." He added that administration com mittees have done more re search on the subject and are more informed on scheduling the University year than are the students. SGA President Leonard Julius, reporting on the proposal to com bine the Artists' Series and Lec ture Series program, said that the Lecture Series committee favored the plan, but that the Artists' Series opposed it. The Artists' Series committee felt that com bining the two would weaken each program, Julius said, Russell Connelly, chairman of the Student Insurance Commit tee, said that 91 per cent of the students are - enrolled in Plan One, .9 per cent in Plan Two, and .8 per cent in Plan Three. He ;reported that the Insurance Plan paid over $50,000 in claims last year and 4740 students are en rolled this year. prefer not to be under heavy time pressure when he meets with his allies. They face tremendous ly complicated problems because not only do tbey have policy dif ferences but they are not even in agreement on what they should discuss with Khrushchev. Macmillan believes it is pos sible to make a deal with the So viet Union for a provisional ar rangement on the future of West Berlin. Eisenhower is very skepti cal about this and Adenauer has taken the position it would 're much better to seek agreement in some other field, particularly disarmament. FIVE CENTS
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