E EIGHT 10 Ford ThunderlMs PLUS 40 COLUMBIA Hi-Fi Phonographs FOR VICEROY’S PURE, WHITE, NATURAL FILTER I t: :.7s<v.V£ ">:* t •t'v, '\: ' ■- A ' •.> ;; - s y JUST FOLLOW THESE EASY RULES I On any plain paper, write the name you think most suitable for the pure, white Viceroy Filter described on this page. It's easy! You can think of dozens of names like "Super-Pure,” “Filtron," (“Naturale,” "Flavor Flow," "Cellutrate," "Twice-The-Traps." .You can use one, two or three words. Any name may win! 9 Mail your entry to Viceroy Thunder bird Contest, P. O. Box 6A, Mount Vernon 10, New York. Write plainly or print your name, the name of your college and your mailing address at college! Submit as many entries as you wish—but with each entry include the picture of the Viceroy Filter Tip torn or cot from tnc backs* jrf two (3) Vieetoy packages. $50,000 IN PRIZES THE SO COLLEGE STUDENTS WHO WRITE THE BEST NAMES FOR •• V • . v. r. .*• • • c . THE DAILY COLLEGIAN. STATE COLLEGE. PENNSYLVANIA ! V s'' ■- .■ • •/.£ =V^ :: \ - HINTS TO HELP YOU WIN) Yoo’H think of loitM of name* when yoa read these facts: The Viceroy Filter is the most modem in the world today! Perfected through 20 years of research! It contains no cotton, no paper, no charcoal, no asbestos, no foreign substance of any bod! Instead, it is made from pure cellulose—a soft, snow-white, natural material found -in many good foods you eat. Only the Viceroy FUter has 20,000 fiber traps— twice as many filter traps as the next two largest; telling filter brands! No wonder Viceroy gives you that Real Tobacco Taste! Name this amazing filter and udnl It's easyl 3 T\. 10 M>M^MU aMMdmi coUegM and uaivttsittct Jt Contest closes midnight. January 31,1956. Entries Judged by The ” Reuben H. Donnelley Corporation on the basic of aptness of thought, originality and in terete jSE Frizes listed elsewhere in this ad. Winners of the ten Thuadtrbwda wiH also be permitted to designate the school organization* to which Brown A Williamson Tobacco Corporation wig award RCA Victor Color TV Sets! Write the name of the organisation' jrou want te rccorve this award oc yow entry.' >-'' ' ; ',; r *\ ; - '*•' ;,:,. « '<*> > s x / * ' \ -<e a - - v y*' 10 Winners! 10 Thunderbirds! win a tuny 40 Winners! 40 Columbia Hi-Fi Sets! equipped new ’56 Thunderbirdt In your choice of Own America’s most exciting Hi-Fidelity colors! Automatic transmission, two tops, power Phonograph—the Columbia “360”K-~ia steering, radio, white side walls. Act now and win! beautiful Mahogany! Plus M RCA Victor Color TV Sets to the college organization* designated by the 10 Thunderbird winners! NO OTHER FILTER LIKE VICEROY! No cotton! No paper! No asbestos! No charcoal! No foreign substance of any kind! Made from Pure Cellulose- Soft... Snow-white... Natural! It’s easy to name this you know what it’s mad* why Viceroys give you miss in every other filter Remember, the Vicer< Filter is made from 100% pure cellulose—a so' natural material found many good foods you eat! There are no impurities in the Viceroy Filter. So nat urally it lets the. real to bacco taste come through! Name the Viceroy Filter! Enter this $50,000 coo- test. today! V > ' ’ • 7:' 7.7 VICEROY filter *x7tp CIGARETTES THURSDAY. JANUARY 5. KING-SIZE
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