SATURDAY: FEBRUARY 20, 1954 Secret - to Success: Sell Your 'Sizzle' By PEGGY McCLAIN Want your sweetheart to say "Yes"? Need a job? Want a raise in compensation? It's not up to, fate. It's a matter of the right words at the right time. In short, life is one big sales technique. The formula is simple. It's a game with five easy rules, or Wheeler points, according to El mer Wheeler, newspaper reporter and author of the book "What to Say and When to Say It." Everyone has' a "sizzle," Wheel er writes. Some have more than others, some have sizzles deeply buried, -but everyone has them if he will dig deep to find them. Thus—rule number one: Sell the "sizzle," be it friendliness, your smile, your jokes, your modesty, or above all, your You-ability (de fined: play up what others, not yourself, think important.) Sell. Yourself Now Chagall Fable Etchings An exhibition of 50 Chagall etchings illustrating the Fables of La Fontaine is on display until March 8 in the foyer of the University Library. Religion Students.to Hold Worship Services Tomorrow Night Wesley Foundation of the Meth odist Church will hold a fellow ship supper at 5:15 p.m. tomor row. The Student Fellowship of St. John's Evangelical United Breth ren Church will join other mem bers of the Inter-Church Student Fellowship in observing the Uni versal Day of Prayer at. 6:30 p.m. tomorrow. The service will be held at the Evangelical and Re formed Church with Theodore Greene of Yale University as the speaker. Father James McCann, redemp torist from Ephrata, will preach nightly missions at Our Lady of Victory Church from Sunday un til Thursday. In addition to the constant mis sion work, Father McCann will conduct retreats and 40-hour de votions throughout his schedule. Newman Clubs on non-secular campuses throughout the nation tomorrow mark the day of Cardi nal Newman. Attaining eminence in the Church of England as the leader of the Oxford movement, Cardinal Newman was received into the Catholic Church at the age of 45 and made a cardinal. Four. Cass Teams Compete Monday In the Women's Recreation As sociation interclass basket b a 1-1 competition the freshmen will meet the sophomores at 7 p.m., and the juniors will , play the sen iors at 8 p.m. Monday. Winners of these two games will meet at 6:45 p.m. Tuesday to decide the class championship. A practice session will be held Thursday night for the girls who will visit Lycoming College for. the - Play Day on Saturday. Play Day will consist of athletic competitions ,between teams from each of the colleges attending the event. -with Sigma Phi Alpha A semi-formal Saint Valentine's dance, sponsored by Richard T. James, an alumnus, and his wife, was held recently at the Sigma Phi Alpha chapter house. John Shaw, an eighth semester electrical engineering major, and Vera Lynn of Springdale were se lected Icing and Queen of Hearts. Gene Sampsell and his quintet provided the music. Refreshments were served. New officers of Sigma Phi Al pha are Herman Weiskopf, presi dent; Arthur Thompson, vice pres ident; Wilbur Evans, treasurer; Clayton McFarland, secretary. Joseph Barna, caterer; Robert Kurtz, house manager; John For rest, athletic chairman; Robert Toeofer, pledge master; Richard Brandt, rushing chairman; John Christian, scholarship chairman; and John' Yeatman, social chair man. Theta Kappa Phi Theta Kappa Phi recently initi ated Richard Evanko, Robert Ev anko, Ronald Crapsy, Steven Ha mas, Joseph Krufka, Frank Reich, Ronald Signorino, George Vasley, and Frank Zurlo. George Zoritich was initiated as an honorary mem ber. New officers of Theta Kappa Phi are Charles Signorino, presi dent; Richard Walsh, vice presi dent; James Troilo, secretary; and Raymond Grapsy, treasurer. Wheeler point number two— " Don't writ e, telegraph." Sell yourself in the first, ten seconds of speech. People form snap judg ments in these days so put across your sizzle without bogging down the conversation. "Say it with flowers." The third rule is for the dramatists. Back up what you say with some ap propriate gestures and actions. Add zip to your talk and don't let it hang in mid-air. Wheeler point number four, the solution to the age-old problem: how to let them get you right where you want them, or "Don't ask if, ask which." Give a person the choice between something and something rather than between something and nothing. They'll• be so busy deciding which is the les ser of the two evils that they'll forget they didn't 'want to do ei ther in the first place. 'Watch. Your Bark' The fifth Wheeler point, which is vital to the success of the other four, is "Watch your Bark." Your best sizzle will be lost if the tone of your voice is flat. Vary it in speed, in pitch, and in volume. Wheeler offers some advice to those who often find themselves at a loss for words. For instance, what should a coed say to take the wind out of the professional heartbreaker? Not the usual "I've heard that line before." Just ask, "Then what did you do?" To flatter a genuinely beautiful woman, don't remark on her lov ely eyes, fellows. Ask her what she thinks of the new cabinet pro posal. She's heard the other stuff before. Show her you value her mind. Spring in February If your mate (roommate in this case) reads in bed, how can you break him of , the habit peace fully? If it's a him, 'ask him to read out loud. He'd rather put the book away. If it's .1 her, warn her of the bags that form under eyes from late hours.' A woman's vanity is tantamount. , So your fellow needs a haircut? Don't pull the old gag about the violin player, and forget the Sam son routine. Just ask him if his barber moved. When you've made a mistake, don't go. into extensive excuses and apologies.. Just say, "It was my fault. I'm sorry." The other fellow is so set for a string. of excuses that you knock the wind out of him by. admitting your blame. Ever have a question thrown at you that you weren't too . eager, or able to answer? Use the old politician's methods—return ques tion for question. Ask "Why?" If they beat . you 'to the punch and ask "Why" first, say "Why do you ask me why?" In spite of all the fancy phrases and oratories, there are two words that still remain the most famous and effective in the entire world, Wheeler Maintains. Say them in any language, but say them with you whole face that's. "Thank you." WOMAN TAKES MAN AWAY FOR ONE MONTH! ON APPROVAL It's all - in the hilarious farce-comedy at Center Stage Starting February 26 - Next Friday at 8 P.M. Get your tickets at the door -- or at Student Union THE DAILY COLLEGIAN. STATE COLLEGE. PENNSYLVANIA Pattee's Book Called 'Zestful,' 'Sharp' in Review Concise, sharp, and zestful are the words used in the "Saturday Review" to describe "Penn State Yankee: The Autobiography of 1 Fred Lewis Pattee." The book is reviewed in the Feb. 20 issue by Sculley Bradley, professor of English at the Uni versity of Pennsylvania. Bradley said, "The book tells of an engaging individual, self-made and well-made. His writing is con cise, sharp and zestful, in the best tradition of upstate New Hamp shire, where he was born in 1863. Abounding in the author's shrewd comments on events and person alities the book will be of in terest to many readers." It shows a lack of style and organization compared to his best writing, but this is because the author didn't prepare the book for publication, Bradley said. When Pattee came to Penn State, the college was small and hidden in the unsettled hills of Central Pennsylvania. Pattee also had to conquer the general super stition of the day toward the land grant colleges. At Penn State he became the only formal teacher of American literature in the country. Bradley says that Pattee's book "A History of American Litera ture Since 1870," written when he was 52, brought to Americans the new national literature. This first literary history of a new nation showed the literary power of the West and reborn South. Bradley says Pattee's real worth to the literary world is not his writing, but his faith and courage and lifelong battle for the study of our native literature. Graduate Receives Fellowship Award Susan M. Holtzinger, who re ceived her B.A. degree in arts and letters at the University last Tune, has • been awarded a fellowship for advanced study abroad in 1954-55.-.. by Rotary International. She will study in Australia. Miss Holtzinger is one of 102 students from 27 countries who have been awarded these fellow ships. Miss Krieger attended the Uni versity of Pittsburgh and is a graduate of Katherine Gibbs School of Montclair, N.J. Mr. Smith is an eighth semes ter civil engineering major. He is a member of Lambdi Chi Alpha and is secretary of the Penn State student chapter of .the American Society of Civil Engineers. Miss Krieger is presently em ployed as a secretary to the per sonnel director of the Ordnance Research Laboratory at the Uni versity. • LA Coffee Hour Reynolds-Bortt _ _ The Rotary Foundation Fellow ships were established in 1947 as one means toward the goal of pro moting international understand ing, goodwill, and peace. Set for Monday The final Liberal Arts coffee hour for faculty, freshmen, and sophomores will be held- at 4 p.m. Monday in the lounge of Worn ari's Building. About 90 invitations have been sent to freshmen and sophomores, Mary Lee Lauffer, co-chairman of the coffee hour, said. The second series of LA coffee hours will be for juniors and sen iors, who will be invited accord ing to curriculums. Seven-Pound Son Born to Perkinses A son was born to Assistant Dean of Men and Mrs. Harold W. Perkins at 4:10 a.m. Wednesday in Centre County Hospital, Belle fonte. The boy, weighing seven pounds four ounces, has been named Tim othy Richard. Mother and son are doing nicely, Perkins has report ed. It is the Perkins' third child. Jordan-Housurn Mr. and Mrs. William T. Hou sum, Wyomissing, announce the marriage of their daughter Mary to 2d Lt. Michael Jordan, son of Mr. and Mrs. Alexander Jordan of San Bernardino, Calif. Mrs. Jordan is an eighth semes ter home economics major and a member of Kappa Alpha Theta, Omicron Nu, home economics hon orary, and Pi Lambda Theta, ed ucation honorary. Lieutenant Jordan was graduat ed 'from the 'University in Janu gry and is currently stationed at Quantico, Va. He is a member of Sigma Al p h a Epsilon, Quarter deck Society, Blue Key, Skull and Bones, and was business manager of the Penn State Engineer. Stern-Bash Mr. and Mrs. Joseph Bash of Trenton, N.J., announce the mar riage of their daughter Carol to Lt. Harvey Stern on Feb. 7 at the Stacy-Trent Hotel in Trenton. Mrs. Stern attended the *Uni 7 versity and majored in political science.' She was a member of Sigma Delta Tau. Mr. Stern is now serving in the U.S. Army and is stationed at the Pentagon in Washington, D.C. The couple is now residing in Arlington, Va. Garfield-Goldblatt Mr. and Mrs. E. Menchy Gold= blatt of Philadelphia announce the marriage of their daughter Ruth to David Garfield, son of Mr. and Mrs. Nathan Garfield of Philadelphia. Mrs. Garfield was formerly a student of the University of Pennsylvania. Mr. Garfield is an eighth semes ter commerce major and a mem ber of Beta Sigma Rho. Smith-Krieger Mr. and Mrs. Walter Krieger of Johnstown announce the engage ment of their daughter Patti to Barry Smith, son of Mr. and Mrs. H. Rook Smith of Mont Alto. Mr. and Mrs. Clifford E. Bortz of Greenville announce the en gagement of their daughter Eliza beth to Joseph Reynolds, son of Mrs. Charles Reynolds of Wilkes- Barre. Miss .Bortz is, an eighth semes ter home economics major.. Mr. Reynolds is a 1953 gradu ate of the University, in physical education. Advertisement Marriageo Bunnell-Griffith Dr. and Mrs. Ivor Griffith of the Cambridge, Alden Park, an nounce the marriage of their daughter Gwen to Richard Bun nell, son of Mr. and Mrs. Millard Theodore Bunnell of State College. Mrs. Bunnell, an eighth semes ter elementary education major, is president of Chi Omega and Scrolls, senior women's hat so ciety. Mr. Bunnell is a graduate of the University and a member of Phi Gamma Delta. He is stationed with the army at Camp Gordon, Ga. Nevel-Eiswerth Mr. and Mrs. E. Eiswerth of South Williamsport announce the marriage of their daughter Jo- Ann to Donald Nevel, son of Mr. and Mrs. G. M. Nevel of Williams port. Mr. Nevel is an eighth semester civil engineering major and a member of the Penn State Blue Band. The couple was married Feb. 12 in the Presbyterian Church in State College. Edward McCon nell, eighth semester mechanical engineering major, was best man. Freed-Gramley Mr. and Mrs. E. T. Gramley of Milton announce the marriage of their daughter Ann to John Freed, son of Mr. and Mrs. Irvin Freed of Pottsville. Mrs. Freed attended the Uni versity and is a member of Delta Zeta. Mr. Freed attended the Univer sity and is now serving with the United States Army. He is a mein ber of Delta Sigma Phi. en,gagement3 Irons-Bentley Mr. and Mrs. Raymond Bentley of Dryden, N.Y., announce the en gagement of their daughter Rita to David Irons, son of Mr. and Mrs. D. W. Irons of Linesville. Miss Bentley teaches third grade at Harbor Creek School in Erie. Mr. Irons is an eighth semes ter agriculture economics major. He is a member of the College Cooperative Society, Agricultural Economics Club, and past treas urer of the Roger Williams Fel lowship. Reichley-Feehrer Mrs. Agnes Feehrer of Sunbury announces, the engagement of her daughter Joan to Richard Reich ley, lon of Mr. and Mrs. G.- B. 'Reichley of Sunbury. Miss Feehrer is an eighth se mester education major and a member of Alpha Gamma Delta. Mr. Reichley iS a junior at Le high University. • . - • __. - • MEXICO. ADVENTURE AND STUDY TOURS 30 DAYS $350 STOP IN FOR AN EXCITING NEW "SITA" BOOKLET FOR DETAILED INFORMATION State College Travel Bureau State College Hotel Phone T 136 Louetta Nensbaum Jo Grails
Significant historical Pennsylvania newspapers