Friday, April 26, 1940
GOodall Annoimces Four New Palm B
PALM BEACH OFFERS PREVIEWS OF COLORFUL COMFORTABLE 1940 MODELS
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- Can we help you to Big Moment deal to6iy . . . Their flattering-fit
Number 3? The Newest..*ld Smart-
est PALM BEACH SUITS are here And whether her favorite color is
and ready
will help, p , ni clinch that business • ing for you—in your size—Drop in
2. When the chief - says, "Well done."'
LIFE'S
BIGGEST
MOMENTS
. Their airy comfort blue or brown, or gray, it's Wait-
provement
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3. When you change over
to the New Palm Beach
will win approval in her eyes
BEACH
$16.75
Evermm Formal $18.50
VitCnt %Lett
\ thcin in a tvinntnci coin- ,
the 'CIIRE.E-SEMBLE-a coat
r,f stacks—each pair styled to ,
lota. your Paint Beach coat
ExeWawa Roprosanlatwos
/140.
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PENN STATE COLLEGIAN
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ach Spring Models
New Suits Feature Pattern Developments,
Exclusive Colors; Double-Breasted Jackets,
Lounge Coats, Evening Formals Among Styles
Four new Palm Beach models wale offeied Penn State students
this week by clothiers Jack Harper and Paul Mitten as they decided
Spring had finally come to the wintry Nittany Valley
The new models were announced
along with other new features, new
pattein developments, and new
colors that the Goodall mantam
tureis have pi epared fru 1990 after
having the best. clothing Somme'
season in history last yea!
The most popular of the new
mpdels ate these
The Campus• Three button sin
gle-breasted young men's coat a
straight-baCk, loose-fitting eastern
university lounge model destined
for big sales in 1940
The New Regent• With buttons
spaced closer, a trimmei front, a
low sweep of the laud that shows
more linen A double-breasted
with true distinction in its lines
and di ape
The New Stanford: Slated as
1940's fastest-selling young men's
three-button drape Featuring a
straighter front. a longer coat, new
freedom in the blades, and 1940's
perfected Palm Beach tailming
The New Shelton: Smartest de
velopment of the season in the
evening formal field A narrower
shawl lapel longer, more grace
ful body lines leading height
and grace as never before
The sportswear division puts its
best foot forward with "The Three
Semble," a three-unit sports ward-,
robe featuring a pre-planned color
pattern and fabric ensemble With
every sports jacket go two pairs of
slacks—one plain, one patterned
The line of slacks, already a fav
orite with sportsmen, is more var
ied and more attractive than ever.
New Color Lineup
The color presentations offer a
completely new lineup of light,
high colors for 1940 Palm Beach
has set this Summer style with its
Miami Laboratory as the testing
ground and center of its color
propaganda A few years' work
lies behind the new exclusive col
or presentations for the next sea
son Just a few of the many new
shades ale Pecan, a clear cool
mid - summer blown, Jute and
Wicker, Bali Blue completing a
wide range of blues, and Dawn
Grey, a soft pastel
Among the new featui es of the
1940 models me impioved, pucker
pioof -edges that endlessly hold
their, shape, a perfected shouldei
lift that reduces alteration costs,
nn impioved "contour" collar that
provides stretch, perfect "lay
down" and popular llt, and the
new Goodall inner-finish -which
enables the 1940 Palm Beach suits
to withstand any number of Wm- I
I derings
In pattern, the new line reaches
unprecedented heights The fam
ous Airtones are presented in a
new surprise group of fishbones—
feather sti ipes, whisper stripes and
frosted Shetland effects There Is
an Intel. estmg series of pin stripes
—fine threaded vertcials on blue,
blown and gray grounds—unlike
anything eves shown in summer
su 'Wigs
Neckwear styles are especially
designed for the Palm Beach suit
by the makers of Beau Brummel
tics. , The oimmal Palm Beach
material is obtained from the
Goodall Company and is woven
into neckwear
The Beau Brummel tie comes in
many patterns and colors and is
washable "
' NIC-NACS
A mnths! has proved that sweaty poisons are more likely to
be stung by bees—because bees ai q attracted by human perspira
tion—so the mimeo lin more ways than one) is that a man won't
get stung when he wears a Palm Beach suit
Now Haven and tither univer-I
say tailors point out that stu
dents ine foisaking - shoulder pad
ding NI the natural effect.
All this talk about men being
impel vious to primping is blown
into a cocked hat by a new set of
compilations showing that Amer
man men spend $30,000,000 a }Tat
mole in barber shops than women
do in beauty parlors ' "
Those Parisian openings air
wati.llid as closely by women's
wear people , as Palm Beach's
opening is watched by the cloth
ing trade—a true sign of acknow
ledged leadership
A modmal adviser tells us that
an (wet-heated body aggravates
hay feed—another reason why
Palm Beath suits should be worn
'by alletgy-addlcts anyway) right
through Septembet. , t
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• • •
After a widely-publicized rob•
berg of their store, a couple of
partners in the clothing business
ADVERT
Local laundry Approved
By Palm Beach Makers
For Palm Beach wearers, the
Goodall Company launderies
throughout the nation as expert
caretakers of their product.
The Penn State Laundry is the
Slate College firm to receive ap
proval of the manufacturers.
The Palm Beach suits ran be
washed and are guaranteed not
to shrink if laundered according
to the Palm Beach speciScations
with which the Penn State
Latndry and other recognized
launderies have been provided.
Goodall Sponsors
Golf Tournament
15 Experts To Compete
In Long Island Match
Palm Beach cornea to the front
in sports again next month with
the annual $5,000 Goodall Match
Play Golf Championship at the
Fresh Meadow Country Clu b ,
Flushing, L I , May 16 to 19 in
clusive
Included among the tournament
entries are Jimmy Demaret, win
ner of six outstanding tournaments
including Westein Open and Mas
ter's, Dick Metz, outstanding Chi
cago pro, Paul Runyan, former P
G A champion, Harry Cooper,
1939 Goodall winner, Byron Nel
son, U &Japan champion, Clayton
Heaffner, the South's newest sen
sation, Craig Wood, tied for the
1939 open championship, Sam
Snead, 1938 Goodall Trophy win
ner, Horton Smith, one of golf's
most consistent contenders, Mar
tin Pose, Fiench and Argentine na
tional open champion, Jimmy
Thompson. golf's longest driver,
Ben Hogan, winner of the 1940
Noith and South Tournament,
Henry Picard, PG A champion,
and Lloyd Mangrum
Palm Beach Previews
1940 Style Improvements
More ease and comfort in
men's clothing and the most col
orful sportswear season in years
for men are indicated in pre
views of 1940 Summer styles.
Typical of the new styles are
the new Palm Beach Stanford
model and the new Palm Beach
sportswear (sea photos in upper
left) The new three - button
single breasted drape Stanford
model features athletic shoul
ders and a subtle line that
lengthens the figure and pro
vides maximum smartness as
well as ease. (See front and rear
views in top right photo.) '
Reports from Southern resorts
speak well for colorful attire.
The Palm Beach jacket in oat
meal shades harmonises with
slacks in the new green surf
shade. The same slacks with
soft feather stripe are equally
suited for active and spectator
sports. (See lop left.)
ian thi , , ad, "If the person who
visited our store between mid
night and dawn last, Wednesday
will Lome in ,with the 75 suits that
he took we will gladly alter
them—one reason why our sults
are worth so much Is the way
they lit." Paul Mitten and Jack
Hattie' might have done that in
their own stores—had they had a
robboi y
The 1940 'Palm Beach awl has
been priced at $l6 75, news In any
style wend,
Ono of the featured beauties in
Palm Beach edam lasing this year
Is Clare McQuillan, one of New
Yoilc's nicest models She was
bum in Conneaut, 0, just 18
years ago She is an accomplish
ed artist and has won a scholar
ship for her landscapes and por
traits at the Chester Springs
School, in Philadelphia, where
she studied painting. She has
blue eyes, lung blonde hair, is five
feet, six inches tall, weighs 110
pounds, and had been modeling
for four years And she's single ,
.
SEMEN! ,
LOVE
One look is all anyone needs to appre
ciate the unmatched smartness of 1940's
PALM REACH FORMALS
Single or double-breasted ithite jacket wi
lapels—and black trousers. $18.50. At 'out
clothter—nou. And 'dole ,ou're there, sec
Palm Beach Suits...ohites, blues, taiu, greens and .
grat5.416.75. Slacks, $5. Washable, caul and wins
kle repellent. Goodall Company, Cincinnati, Ohio:
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Page Three
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