Friday, April 26, 1940 GOodall Annoimces Four New Palm B PALM BEACH OFFERS PREVIEWS OF COLORFUL COMFORTABLE 1940 MODELS \ \l : . V , • • Kt= - Can we help you to Big Moment deal to6iy . . . Their flattering-fit Number 3? The Newest..*ld Smart- est PALM BEACH SUITS are here And whether her favorite color is and ready will help, p , ni clinch that business • ing for you—in your size—Drop in 2. When the chief - says, "Well done."' LIFE'S BIGGEST MOMENTS . Their airy comfort blue or brown, or gray, it's Wait- provement !E=2131 ", 1 - .\ \l i/ 3. When you change over to the New Palm Beach will win approval in her eyes BEACH $16.75 Evermm Formal $18.50 VitCnt %Lett \ thcin in a tvinntnci coin- , the 'CIIRE.E-SEMBLE-a coat r,f stacks—each pair styled to , lota. your Paint Beach coat ExeWawa Roprosanlatwos /140. a~~' PENN STATE COLLEGIAN I W 4 4 5 ot ; v - 7,;" `l\ , ' ach Spring Models New Suits Feature Pattern Developments, Exclusive Colors; Double-Breasted Jackets, Lounge Coats, Evening Formals Among Styles Four new Palm Beach models wale offeied Penn State students this week by clothiers Jack Harper and Paul Mitten as they decided Spring had finally come to the wintry Nittany Valley The new models were announced along with other new features, new pattein developments, and new colors that the Goodall mantam tureis have pi epared fru 1990 after having the best. clothing Somme' season in history last yea! The most popular of the new mpdels ate these The Campus• Three button sin gle-breasted young men's coat a straight-baCk, loose-fitting eastern university lounge model destined for big sales in 1940 The New Regent• With buttons spaced closer, a trimmei front, a low sweep of the laud that shows more linen A double-breasted with true distinction in its lines and di ape The New Stanford: Slated as 1940's fastest-selling young men's three-button drape Featuring a straighter front. a longer coat, new freedom in the blades, and 1940's perfected Palm Beach tailming The New Shelton: Smartest de velopment of the season in the evening formal field A narrower shawl lapel longer, more grace ful body lines leading height and grace as never before The sportswear division puts its best foot forward with "The Three Semble," a three-unit sports ward-, robe featuring a pre-planned color pattern and fabric ensemble With every sports jacket go two pairs of slacks—one plain, one patterned The line of slacks, already a fav orite with sportsmen, is more var ied and more attractive than ever. New Color Lineup The color presentations offer a completely new lineup of light, high colors for 1940 Palm Beach has set this Summer style with its Miami Laboratory as the testing ground and center of its color propaganda A few years' work lies behind the new exclusive col or presentations for the next sea son Just a few of the many new shades ale Pecan, a clear cool mid - summer blown, Jute and Wicker, Bali Blue completing a wide range of blues, and Dawn Grey, a soft pastel Among the new featui es of the 1940 models me impioved, pucker pioof -edges that endlessly hold their, shape, a perfected shouldei lift that reduces alteration costs, nn impioved "contour" collar that provides stretch, perfect "lay down" and popular llt, and the new Goodall inner-finish -which enables the 1940 Palm Beach suits to withstand any number of Wm- I I derings In pattern, the new line reaches unprecedented heights The fam ous Airtones are presented in a new surprise group of fishbones— feather sti ipes, whisper stripes and frosted Shetland effects There Is an Intel. estmg series of pin stripes —fine threaded vertcials on blue, blown and gray grounds—unlike anything eves shown in summer su 'Wigs Neckwear styles are especially designed for the Palm Beach suit by the makers of Beau Brummel tics. , The oimmal Palm Beach material is obtained from the Goodall Company and is woven into neckwear The Beau Brummel tie comes in many patterns and colors and is washable " ' NIC-NACS A mnths! has proved that sweaty poisons are more likely to be stung by bees—because bees ai q attracted by human perspira tion—so the mimeo lin more ways than one) is that a man won't get stung when he wears a Palm Beach suit Now Haven and tither univer-I say tailors point out that stu dents ine foisaking - shoulder pad ding NI the natural effect. All this talk about men being impel vious to primping is blown into a cocked hat by a new set of compilations showing that Amer man men spend $30,000,000 a }Tat mole in barber shops than women do in beauty parlors ' " Those Parisian openings air wati.llid as closely by women's wear people , as Palm Beach's opening is watched by the cloth ing trade—a true sign of acknow ledged leadership A modmal adviser tells us that an (wet-heated body aggravates hay feed—another reason why Palm Beath suits should be worn 'by alletgy-addlcts anyway) right through Septembet. , t I, • • • After a widely-publicized rob• berg of their store, a couple of partners in the clothing business ADVERT Local laundry Approved By Palm Beach Makers For Palm Beach wearers, the Goodall Company launderies throughout the nation as expert caretakers of their product. The Penn State Laundry is the Slate College firm to receive ap proval of the manufacturers. The Palm Beach suits ran be washed and are guaranteed not to shrink if laundered according to the Palm Beach speciScations with which the Penn State Latndry and other recognized launderies have been provided. Goodall Sponsors Golf Tournament 15 Experts To Compete In Long Island Match Palm Beach cornea to the front in sports again next month with the annual $5,000 Goodall Match Play Golf Championship at the Fresh Meadow Country Clu b , Flushing, L I , May 16 to 19 in clusive Included among the tournament entries are Jimmy Demaret, win ner of six outstanding tournaments including Westein Open and Mas ter's, Dick Metz, outstanding Chi cago pro, Paul Runyan, former P G A champion, Harry Cooper, 1939 Goodall winner, Byron Nel son, U &Japan champion, Clayton Heaffner, the South's newest sen sation, Craig Wood, tied for the 1939 open championship, Sam Snead, 1938 Goodall Trophy win ner, Horton Smith, one of golf's most consistent contenders, Mar tin Pose, Fiench and Argentine na tional open champion, Jimmy Thompson. golf's longest driver, Ben Hogan, winner of the 1940 Noith and South Tournament, Henry Picard, PG A champion, and Lloyd Mangrum Palm Beach Previews 1940 Style Improvements More ease and comfort in men's clothing and the most col orful sportswear season in years for men are indicated in pre views of 1940 Summer styles. Typical of the new styles are the new Palm Beach Stanford model and the new Palm Beach sportswear (sea photos in upper left) The new three - button single breasted drape Stanford model features athletic shoul ders and a subtle line that lengthens the figure and pro vides maximum smartness as well as ease. (See front and rear views in top right photo.) ' Reports from Southern resorts speak well for colorful attire. The Palm Beach jacket in oat meal shades harmonises with slacks in the new green surf shade. The same slacks with soft feather stripe are equally suited for active and spectator sports. (See lop left.) ian thi , , ad, "If the person who visited our store between mid night and dawn last, Wednesday will Lome in ,with the 75 suits that he took we will gladly alter them—one reason why our sults are worth so much Is the way they lit." Paul Mitten and Jack Hattie' might have done that in their own stores—had they had a robboi y The 1940 'Palm Beach awl has been priced at $l6 75, news In any style wend, Ono of the featured beauties in Palm Beach edam lasing this year Is Clare McQuillan, one of New Yoilc's nicest models She was bum in Conneaut, 0, just 18 years ago She is an accomplish ed artist and has won a scholar ship for her landscapes and por traits at the Chester Springs School, in Philadelphia, where she studied painting. She has blue eyes, lung blonde hair, is five feet, six inches tall, weighs 110 pounds, and had been modeling for four years And she's single , . SEMEN! , LOVE One look is all anyone needs to appre ciate the unmatched smartness of 1940's PALM REACH FORMALS Single or double-breasted ithite jacket wi lapels—and black trousers. $18.50. At 'out clothter—nou. And 'dole ,ou're there, sec Palm Beach Suits...ohites, blues, taiu, greens and . grat5.416.75. Slacks, $5. Washable, caul and wins kle repellent. Goodall Company, Cincinnati, Ohio: •v •••"^-,, Px2.rm ;Wit: ;Fp-. I_ l .--4}slcck fcrfl.islZel Page Three HT! ith elle 1 townie the ne w
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