14
Motor Cars Speed Up
Christmas Deliveries
"Just how thoroughly motorized
this country really is has been won
derfully .well demonstrated during
the past three weeks," says Henry
T. Myers, sales manager of the com
mercial car division of the Stude
baker Corporation. "And never has
there been such a trplendid oppor
tunity to prove the value of the mo
tor car as applied to the business ac
tivity of the nation.
"Under normal conditions, the
great buying activity of the holiday
season has taxed the delivery sys
tems of our merchants to the point
of utter demoralization. Handling
crowded stores and suppying eager
gift-seekers with the merchandise of
their wanting has always been less
difficult to manage successfully than
the delivery of purchases to cus
tomers when promised. And, be
cause it is only human nature to
procrastinate, the Christmas rush
usually finds the merchant hard put
to deliver eleventh-hour purchases.
"Contrary to a natural belief at
this time, war conditions have only
••-erved to intensify the strain putj
upon the merchant's transportation.
Indemnity Exchange I
I f PHILADELPHIA |
AUTOMOBILE INSURANCE |
J Harritbarg Branch, A. L. Hall,
Patriot BtalJing Manager
| For the Car Owner Who Knows How to Save
ii*d ii di la/i aq a t/j !<-iiiiiiiiiiiinniiiiiii[iiiniiji^
x#' i
D I I < ~ , BETH IE HEM
H Bethlehem Values
■ DtpmtdmbU ■
Before you consider Bethlehem prices, analyze
|H Bethlehem specifications, examine a Bethlehem, try one out
on the road, your way. Buy your motor trucks as we build them with
endurance, dependability and economy of operation as your goal, regardless
of price. Then compare Bethlehem performance and Bethlehem prices ==
with any other truck. Thousands of motor truck buyers have decided the
ass Bethlehem way.
§ $1245 F. O B ALLENTOWN PA. 775 ||
=§ l*c>T, 2iJ^
BETHLEHEM THE OVERLAND- BETHLEHEM
DUMP TRUCKS HARRISBLTRG TKACTOKS
m COMPANY §§|
Open Evenings 212-214 NORTH SECOND STREET Both Phones
Service Station and Parts Department. 26th and Derrv Sts 35
JS BETHLEHEM MOTORS CORFN, ALLENTOWN! PA. §g
DUPLEX *ZT
The only truck that will negotiate snow and roads, such
' as we have now —We can make immediate delivery.
Harrisburg Auto Co.
Fourth and Kelker Streets
fleo Hurlburt
Bell 100 j> ia l 3680
SATURDAY EVENING,
facilities. *The nation-wide plea. for
wartime economy has nerved to
stimulate rather than diminish buy
ing. Gifts to relatives and friends
this Yuletide will be useful and
practical, and probably no holiday
season will compare to tho present
one In the volume of business done
by the merchants of the country.
To the merchant with antiquated
delivery equipment this season lias
again proven, and quite decisively,
too, that he cannot hope to compete
with his competitor who tises the
modern motorized methods. His
tired horses, exhausted men, great
piles of undelivered parcels—to say
nothing of the. complaining custom
ers—bring him nearer to the point
where he, too, will be forced to de
cide upon motor equipment to keep
pace with the modern trend of busi
ness.
Scores of department stores and
small shops in almost every city of
the country are using Studebaker
Pandel Delivery Cars to facilitate the
work of Christmas deliveries. Some
of them have one or two Stude
bakers others have standardized
their equipment ami now operate
whole fleets of Studebaker cars.
During the last three weeks of un
precedented holiday rush these cars
have stayed "on the road," and most
of them worked twenty-four hours a
day, six days in the week.
Riding on over-sized pneumatic
tires, these Studebaker delivery cars
t re as fleet on the road as a touring
■ar. They can easily cover a twen-
ty-flve-mila route while hone-drawn
equipment is covering one of seven
or eight miles. And Studebaker d*>-
llvery cars never get tired on the
Job —their capacity to work is meas
ured only by the needa of the occa
sion. Smooth city streets and rough,
snow-covered roads are alike to
these delivery cars their dependa
bility assures the customer of re
ceiving purchases at the time specl
fled. Besides making a store look
prosperous, businesslike and effi
cient, Studebaker delivery cars M re
an investment In service to a Btore's
customers.
Auto Replaces Mules
In Texas Rice Field
No more impressive demonstra
tion of the utility of the passenger
motor car could be desired than the
use to which an Overland automo
bile .has been put in the Texas rice
fields.
After five years of service over
the mud roads around Crosby, Tex
as, this car, during the last year,
did the work of twenty-four mules
in harvesting the rice crop of the
OKI Tiiver Rice Company at Crosby.
The veteran touring car was hitched
1o a cutter and back and forth across
the 9,000-acre stretch of rice it cut
a swath that previously required
three cutters with eight mules each.
The cutter itself was speeded up by
a gasoline engine so that from eight
to twelve, miles an hour was the
steady gait of the outfit.
"The outfit is a seven-wheel won
der," declares F. G. Gammon, super
intendent of the farm. "It costs us
a little over a dollar a day to run
the machine, -while, it costs nearly i
that much to keep a mule. In its
present state of service, the auto
mobile could not be appraised at
much more than $350, because of
its five years of use and abuse, while
one mule costs $250.
"When one considers that there
is also a saving of two cutters as
well as twenty-four mules, with the
everyday expense of Jceeping them,
rain or shine, as well as two men,
there can be no question concerning
the economy, efficiency and utility of
the Overland car,"
HARRISBURGL QjSfiSfr TELEGRAPH
Duplex Increased His
Profits $29.00 Daily
Gross dally earnings of a Duplex
four-wheel drive truck operated by
WTllU.m Oann In the oil fields out of
Augusta, Kansas, have averaged
(65, with a totai expense of SIS, ac
cording to reports which have been
received by H. M. Lee, president of
the Duplex Truck Company, of
Lansing.
Mr. Gann has been keeping a de
tailed record of Duplex operating
costs, as well as his receipts, and
asserts that his daily net profits are
129 greater than when he used teams
to haul pipe ajid other materials in
the oil fields. He says that thj
Duplex has replaced ten teams and
drivers.
Mr. Gann reports that the Duplex
averages ten "team loads" per day.
A "team load" is the basis upon
which all work in the oil fields is
done and approximates the hauling
of two and one-half tons of material
over a distance of twenty miles
round trip. The payment is $6.50
per "team load."
Mr. Gann says that the total daily
expense of the ten teams which the
Duplex replaced was s42—sl2 for
feed and S3O for ten drivers —while
the total cost of operating the Du
plex is but one dollar more than he
was required, to pay each day for
feed for his teams.
He also states that since he has
greatly increased the efficiency of
his delivery service he has been
enabled to contract for a large
amount of business that it would
have been impossible to secure with
teams.
"Quick delivery of heavy loads is
practical with my Duplex—and the
truck will pay for itself in less than
half a year with the saving in oper
ating costs alone," said Mr. Gann.
"I am now making $2 9 more each
day since I replaced my teams —
and I do not have ten drivers and
a lot of horses and mules to look
after. The Duplex is the solution of
the haulage problem in any terri
tory where the roads are never any
too good and sometimes almost im
passable for even mule teams."
The Automobile in
Increased Dem&nd
"A short time ago I made a round
trip of the country, visiting many
Velie dealers in all communities. I
talked with buyers, bankers, mer
chants, and those with whom the
dealer comes in daily contact," says
I<\ li. Bradlleld, Sales Manager of the
Velie Motor Corporation.
"X found a variety of opinion as
to the future status of general busi
ness influenced largely by war con
ditions, but I did tind a unanimous
belief in the automobile and in its
necessity as a part of our economic
life.
"Naturally, there are locations in
the territory where business is be
low the average, due in most in
stances to lack of confidence and a
pessimistic frame of mind inspired
without question by German propa
ganda.
"The merchant needs his passen
ger car or light delivery; the sales
man his runabout. More than ever
the farmer depends upon his auto
mobile to aid him in the raising of
larger crops. I found the demand
for motor cars was insistent and
necessary to the success of our in
creasing war activities.
"There will be shortages, since we
must feed and supply the world, hut
with increased crops, established
prices, the elimination of unfair
profits and a unanimity of purpose,
those shortages will be gladly suf
fered as a part of the price of our
new patriotism. •
"Even now we cannot build Velie
cars fast enough to supply the de
mand. As the billions of money
raised for war purposes finds its
way into the hands of the merchants
and the people r.t large, this demand
will grow even greater. We predict
a shortage of Velie cars later in the
year and for no other cause than
increased demand."
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Miller Auto Co., Inc.
50-68 S. Cameron St.
Bell 4119 Dial 3660
PILOT
"The Car Ahead."
$1295 —"Double, Cowl," 5-pass.
[ Touring and "Get - Chummy"
| Roadster.
I Unhesitatingly the choice of
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dividuality and personality in
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Grecu & Cumberland Sts.
—/
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5-Passenger Touring $725
3-Passenger Clover-Leaf
Roadster
Ensminger Motor Co.
THIRD and CUJIIIEKLAND STS.
B*U Plune 3515
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iIAHHISBtRG, PA. ■
Affluseroefffis
OUPHEUM
Tuesday (Christmas), matinee and
night, December XS "Hoshanara's
Uanso Divertissements."
Wednesday, matinee and night, De
cember lit Harry Lauder and His
Company of International Artists.
Friday night aud Saturday, matinee
and night, December 28 and 29
William A. Brady presents "The
Man Who Came Back."
MAJESTIC
High Grade of Vaudeville.
COLONIAL
To-night—Madge Kennedy in "Nearly
Married."
Monday and Christmas Day Earle
Williams in "The Grell Mystery."
REGENT
To-day Vivian Martin In "Molly
Entangled."
Monday, only George Beban in a
"Roadside Impresario."
Christmas Day, Wednesday and
Thursday Geraldine Farrar in
"The Devil Stone."
VICTORIA
To-day Gladys Brockwell in "A
Branded Soul;" also "Over There."
Monday, Tuesday and Wednesday
"The Zeppelin's Last Raid."
Friday and Saturday—"Bates in the
Woods."
The atmosphere of the "old sod,"
with its picturesqueness, its quaint
customs, amu.se
"Molly Entangled'' inents and char
at the Hegent acters, forms a
background for
Vivian Martin's ls.test Paramount pic
ture, "Molly Entangled," which will
be shown for the last times at the
Regent to-day.
Vivian Martin makes the most ador
able "little girl down Drumkillen way,
with real Irish blue eyes and a tastin'
smile" that could possibly be imagin
ed. Tho picture is permeated with a
grand smell of the "old sod," and filled
with the charm of a fascinating, ro
mantic story of County Cork.
On Christmas eve. George Beban
will be seen at the Regent in the most
unusual of his wonderful serio-comic
Photodramas, a "Roadside Impres
ario. ' Mr. Beban is seen as a roam
ing Italian with a trick bear perform
ing for the benefit of the children in
wayside towns, Mr. Beban doing him
self the tricks the bear is supposed to
do.
The announcement that Gladys
Brockwell is to be featured in a mo-
tion picture at the
A Hrnnded Victoria Theater in
>onl and variably draws a large
"Over There" crowd of people to this
popular movie house.
As to-day's attraction, and for the
last time, "A Branded Soul." featur
ing Gladys Brockwell. It is a five
act, soul-stirring drama that holds in
terest from start to finish and con
ceded by many to bt; Miss Brockwell's
greatest effort before the camera. To
day, as an added feature, the Victoria
shows the timely, patriotic and marvel-
ous picture called "Over There," deal
ing with the way Uncle Sam is mak
ing preparations to put the finish to
the Kaiser and an end to wars for all
time. Here one sees thousands of men
with thousands of horses and auto
trucks working at breakneck speed
tearing down forests—leveling hills,
etc., to build cantonments for the
Army of to-morrow.
For Monday, Tuesday and Wednes
day the Victoria will present the spec
tacular production, "The Zepi>lin's
Haid." produced by Thomao 11.
fnce, a picture which in many re
spects surpasses "Civilization." See
whole towns and villages laid in waste
by /Cep bombardment and as a tre
mendous climax we see the isep
plunge to earth, flaming arid smoking
like a giant meteor.
Michio I tow, who comes to the Or
pheuin Theater for two performances
• >■ - . on Christmas
ilallct of Nations Day, December
tomes to the 25, matinee and
Oriiheum Christmas night, as one of
nrith io . . „ the principals
witn Roshanaras Danse Divertisse
ments, is indeed, a Japanese dancer;
but he will not give an exposition of
Japanese dancing. His career is inter
esting, and his work has proved
equally so. He was trained as an
actor; and, as he explains, acting in
Japan was the vocation of men only
until qu.te recently. A few actresses
nave developed in recent years
. More, Michio Itow says: "The drama
in Japan is still young as to human
exponents—a matter of 600 years.
1 hen, it was a matter of superseding
the popular puppets—in Kurope, mari
onettes by men. He is careful to
explain that the art and work of the
geisha, do not come within his notice.
They belong not to the theater, but
wo*. -. V a garden. l'"or himself, he
wanted to expand.
„., ! !'L he T? lade his to Germany, to
??& European art, but especially
e-i? , w 'l s dr awn to the IJal
croze fcchool. Michio Itow studied in
Germany a year. Then the war drove
<w to England. He has fulfilled a
lew social engagements here, but now
flr . st Public appearance.
lhe_ fantastic interpretation of music
■ s ; business; „f Kuropean music
maj be. But, as he says. "I am from
1, i M ' fV 1° my interpretation
will naturally take the color and sen
timent of my country, although it will
? conventional to Japan." Michio
has some beautiful dresses; and
the suitability of his scenic surround
lngrs may be depended upon.
I„ w fi t j ng v on . " Hea| t h y Amusements"
in the I,ondon star, the famous
Fnrew.il Alpha." among other
Inrcwcll things. pays this
American tribute to Harry
lour of I-rfiuder, who will be
Hurry Louder seen here on his fare
. , well American tour
and night' ' Wednesd ay, matinee
"T h ® f? in l " ee ds its holidays as
well as tho body, and the fact that
n P taste for nonsense is not
evidence of a superior person, but of
thß°habit of if/ d * ,. The more ®erious
ihi j the mor e irrespon
sible. should be its amusements. I
like to think of Gladstone singing
Camptown Races' and of the solemn
mathematician, Dodgson, creating the
KioriouH uon.sen.se world of 'Alice in
Wonderland.' I know a theologian
one of the most distinguished schol
ars of his time, who releases his mind
in wild gambols among tile silliest
novels, and would no more think of
missing an occasional visit to a
cinema than of missing his morning
I "And who can measure the healthy
fun with which Harry Lauder has
seasoned the life of his time? I con
fess that when his number is announc
ed I am transplanted. The witchery
of that droll figure infects me like
magic. I am no longer a sober, re
sponsible citizen. I am a child in
fairyland, as obedient to the enchant
er's wand as the children of Hamelin
town were to the piping of the Pied
Piper. In my most haggard moments
I can exercise the demon of disquiet
by recalling that odd walk, that de
lightful chuckle, the pauses, the
pocket-searchings, and the ancient
jests of the incomparable Harry."
One of the most enjoyable things
said about the Henry Blossom-Victor
Herbert musical play
"The "The Princess Pat," which
lfrlneess comes to the Orpheum
Put" Theater, New Year's, mati
nee and night, is the total
absence of the usual unwieldy lot of
chorus girls common to musical pro
ductions. nor is it weighted down
with a collection of vaudeville play
ers. Of course, there is a chorus, both
male and female, and the promise is
made that it is comprised only of
those who not alone are sightly, but
are also singers. The nearest approach
to vaudeville Is the introduction of
a pair of dancers of international re
pute. Of this latest work bv the
Messrs. Herbert and Blossom, it is
said that it is a real musical comedy
offering with an abundance of humor
and a score that is truly a delight.
William A. Brady will present "The
Man Who Came Back," a comedy
> drama by Jules
"The Mnn Mho Kokcrt Goodman, In
C'nme Back" Harrlsbursf at the
Orpheum on Fri
day and Saturday and Saturday
matinee. Thia play comet here Iron
New York altar playing 418 pnrform
anoM thoro, thereby uatabllnhlng a
reoord for last aeaaun and for many,
many seasons before. There wan
something about tho story of the
young man who fought hla way hack
home from the very bottom where he
had sunk, which took hold of New
York theatergoer* aa ha* no play for
many years. The caat Includes:
Dorothy Bernard, William Crowoll,
Harry Sleight, 8. B. Hamilton, Henry
Davl, Irving White, Frank Howson,
William Blalsdell, George Howard,
Ben Nedelle, Hulbert Frederick, Ful
ler Oolden, Alice Lorraine, Devinla
Shannon, Cora Calklna, Marlon Berry
and Anna Pohl, all of whom appeared
In the roles at aome time during the
engagement at the Playhouse lu New
York City.
Madge Kennedy, in "Nearly Mar
ried," her second Goldwyn picture at
the Colonial Thea-
Madgr Kennedy tear to-night, is
t the Colonial said to be a play of
innocent mirth and
rapid action such as the screen has
seldom known. The spirit of fun lives
in every subtitle, every situation,
every charming pout of the winsome
star. Miss Kennedy scored a triumph
in her first picture, "Baby Mine," but
if she ever appeared to better advan
tage than she does in "Nearly Mar
ried," the public has yet to witness
her triumph. Her friends say the
heroine role fits her like the proverb
ial glove. Physicial charm alone, pos
sessed as it is to the '"steenth" de
gree by the star, would never account
for the perfect success of her por
trayal of winsome Betty Griffon. The
iare enchantment of mingled smiles
and tears lives in the play of her
mobile features and renders a tribute
to her art which is likely to live for
ever in the memory of the witnesses.
The attraction for Monday and
Christmas Day will be a Vitagraph
feature entitled "The Grell Mystery,"
t starring Earle Williams.
Don't miss the vaudeville show at
the Majestic to-night! Headline hon
ors go to "The Food Inspec-
At the tor," a breezy musical com-
Mujestlc edy offering" presented by
ten clever entertainers. Ben
Ifarney, the originator of ragtime, fs
AMITSKMKXTS
REGENT THEATER
TO-DAY
VIVIAN MARTIN In
"Molly Entangled*'
MONDAY ONLY
GEORGE BEBAN
Noted Character Actor In a
'Roadside Impresario'
ADMISSION
Adult., 15c. Children. lOe.
VICTQ RTA
To-dny For the I.nM Time
fvlnri.vn II rock well In "A Itrnnd
ed Soul," nl.so "Over There."
Admission, JOe nnd 1.%e
ThoM. 11. Inee*M .\ewent anl
Greatest Speetnele,
'•THE ZEPPELIN'S I.AST
RAID"
Written hy C. (Gardner Sullivan,
directed and photographed by
Irvln V. Wlllat.
Coming Next Monday, Tuesday
and Wednesday
VICTQ RTA
f When in if
if\ Doubt *i]
\Ar A box of
J k Martha
\V* Washington jt f
i U or J* I
\ Lowney
w Chocolates J
Sec oar gift boxes k
The SWEET SnOP I
/ \ FOURTH AND 1
r WALNUT STS. /;
Madge Kennedy
In a New Comedy In 5 Heel*,
entitled
'Nearly Married'
COMING MONDAY
EAHI.E WILLIAMS In
"THE OUELI. MYSTERY"
v
REGENT THEATER
Christmas Day
AND ON
DECEMBER 26 AND 27
Geraldine Farrar
—lN—
'The Devil Stone'
MAJESTIC THEATER
Yon have only to-night to nee
till* splendid VAUDEVILLE 1111,1,
head by
The Food Inspectors
A Catchy Musical Comedy
With GEORGE P. MURPHY
and 4 Other Ills Hit Attractions.
The bill for the first three dnys
of next week will be headed by
SAN T I
The Woman With the Moat Won
derful Arm* In the World.
IN DANCES OF TDK QHIENT,
DECEMBER 22, 1917.
a popular ftur of the bill, and his
"°ng numben aro lively and are put
over In excellent fashion. Chlsolm
and Breen offer a variety skit that Is
pleasing. For a finish they present a
travesty on Oliver Twist that keeps
the .audience in constant laughter.
Wilbur Held, the well-known cleoi
tramp comedian, and the Australian
Crelgrhtons, novelty Jugglers, com
plete the bill.
Christmas week—the early half
Santl, the woman with .the most won-
ORPHEUM 2 Days ' F ri > Dec - 28
BEGINNING A MAIIXRE SATURDAY
WILLIAM A. BRADY From the Story
THE MAN WHO CAME BACK
I With the playhouse production and the cast which on I
October 6th terminated an unprecedented engagement I
of 500 performances in New York.
PriCCS * —25, 50, 75, 1.00 Scat Sale \Veilnc.s<lrty.
Nights—2s, 50, 75, 1.00, 1.50 Mail Orders Now.
fHEAR Sergeant EMPEY
Author of "Over the Top"
Friday Night Dec. 28
CHESTNUT ST. AUDITORIUM
Demonstration—Trench Warfare
UP-AND _ A Sensational Event for IlaJTisburg
AT 'FM POPULAR PRICES SnJe °P^ns-or
-1 Lm 400 seats ,10<r Pi' l '""' Theater
EMPEY 1000 seats Wednesday, ftee. 2G,
linDDurfTM
SORPHEUM n
I^SinHr 1 Uec - 25
ENGAGEMENT EXTRAORDINARY
ROSHANARA'S
DANSE
DIVERTISSEMENTS
With
, MICHIO ITOW
THOMAS ALLEN RECTOR
TULLE LINDAHL
ETHELDRADA AVES
ALLURE D'WALLE
And the
I Ballet-Intime
Symphony Exotic Scenic
Orchestra. Environments.
PDIf r C Mat.,—soc to $1.50
1 iViIL J Night—soc to $2.00
ORPHEUM £?& Dec. 2d
DD T r P O . MATINEE— SOc to $1.50
. EVENING—SOc to $2.00
derful arms In the world, will be thi
big attraction. Santl is a dancer ol
the Oriental type, and Is said to intro
duce some remarkable dancing. Thf
Monarch Comedy Four, a quartet ol
excellent male singers, will be an add
ed attraction on the bill. They also
Introduce plenty of hokum comedy
which is always well liked by local
vaudeville devotees. John Gelger, thf
comedy violinist; the Airplane Girls
in a sensational aerial novelty. ani
one other Keith act, completes tbn
program.