14 Motor Cars Speed Up Christmas Deliveries "Just how thoroughly motorized this country really is has been won derfully .well demonstrated during the past three weeks," says Henry T. Myers, sales manager of the com mercial car division of the Stude baker Corporation. "And never has there been such a trplendid oppor tunity to prove the value of the mo tor car as applied to the business ac tivity of the nation. "Under normal conditions, the great buying activity of the holiday season has taxed the delivery sys tems of our merchants to the point of utter demoralization. Handling crowded stores and suppying eager gift-seekers with the merchandise of their wanting has always been less difficult to manage successfully than the delivery of purchases to cus tomers when promised. And, be cause it is only human nature to procrastinate, the Christmas rush usually finds the merchant hard put to deliver eleventh-hour purchases. "Contrary to a natural belief at this time, war conditions have only ••-erved to intensify the strain putj upon the merchant's transportation. Indemnity Exchange I I f PHILADELPHIA | AUTOMOBILE INSURANCE | J Harritbarg Branch, A. L. Hall, Patriot BtalJing Manager | For the Car Owner Who Knows How to Save ii*d ii di la/i aq a t/j !<-iiiiiiiiiiiinniiiiiii[iiiniiji^ x#' i D I I < ~ , BETH IE HEM H Bethlehem Values ■ DtpmtdmbU ■ Before you consider Bethlehem prices, analyze |H Bethlehem specifications, examine a Bethlehem, try one out on the road, your way. Buy your motor trucks as we build them with endurance, dependability and economy of operation as your goal, regardless of price. Then compare Bethlehem performance and Bethlehem prices == with any other truck. Thousands of motor truck buyers have decided the ass Bethlehem way. § $1245 F. O B ALLENTOWN PA. 775 || =§ l*c>T, 2iJ^ BETHLEHEM THE OVERLAND- BETHLEHEM DUMP TRUCKS HARRISBLTRG TKACTOKS m COMPANY §§| Open Evenings 212-214 NORTH SECOND STREET Both Phones Service Station and Parts Department. 26th and Derrv Sts 35 JS BETHLEHEM MOTORS CORFN, ALLENTOWN! PA. §g DUPLEX *ZT The only truck that will negotiate snow and roads, such ' as we have now —We can make immediate delivery. Harrisburg Auto Co. Fourth and Kelker Streets fleo Hurlburt Bell 100 j> ia l 3680 SATURDAY EVENING, facilities. *The nation-wide plea. for wartime economy has nerved to stimulate rather than diminish buy ing. Gifts to relatives and friends this Yuletide will be useful and practical, and probably no holiday season will compare to tho present one In the volume of business done by the merchants of the country. To the merchant with antiquated delivery equipment this season lias again proven, and quite decisively, too, that he cannot hope to compete with his competitor who tises the modern motorized methods. His tired horses, exhausted men, great piles of undelivered parcels—to say nothing of the. complaining custom ers—bring him nearer to the point where he, too, will be forced to de cide upon motor equipment to keep pace with the modern trend of busi ness. Scores of department stores and small shops in almost every city of the country are using Studebaker Pandel Delivery Cars to facilitate the work of Christmas deliveries. Some of them have one or two Stude bakers others have standardized their equipment ami now operate whole fleets of Studebaker cars. During the last three weeks of un precedented holiday rush these cars have stayed "on the road," and most of them worked twenty-four hours a day, six days in the week. Riding on over-sized pneumatic tires, these Studebaker delivery cars t re as fleet on the road as a touring ■ar. They can easily cover a twen- ty-flve-mila route while hone-drawn equipment is covering one of seven or eight miles. And Studebaker d*>- llvery cars never get tired on the Job —their capacity to work is meas ured only by the needa of the occa sion. Smooth city streets and rough, snow-covered roads are alike to these delivery cars their dependa bility assures the customer of re ceiving purchases at the time specl fled. Besides making a store look prosperous, businesslike and effi cient, Studebaker delivery cars M re an investment In service to a Btore's customers. Auto Replaces Mules In Texas Rice Field No more impressive demonstra tion of the utility of the passenger motor car could be desired than the use to which an Overland automo bile .has been put in the Texas rice fields. After five years of service over the mud roads around Crosby, Tex as, this car, during the last year, did the work of twenty-four mules in harvesting the rice crop of the OKI Tiiver Rice Company at Crosby. The veteran touring car was hitched 1o a cutter and back and forth across the 9,000-acre stretch of rice it cut a swath that previously required three cutters with eight mules each. The cutter itself was speeded up by a gasoline engine so that from eight to twelve, miles an hour was the steady gait of the outfit. "The outfit is a seven-wheel won der," declares F. G. Gammon, super intendent of the farm. "It costs us a little over a dollar a day to run the machine, -while, it costs nearly i that much to keep a mule. In its present state of service, the auto mobile could not be appraised at much more than $350, because of its five years of use and abuse, while one mule costs $250. "When one considers that there is also a saving of two cutters as well as twenty-four mules, with the everyday expense of Jceeping them, rain or shine, as well as two men, there can be no question concerning the economy, efficiency and utility of the Overland car," HARRISBURGL QjSfiSfr TELEGRAPH Duplex Increased His Profits $29.00 Daily Gross dally earnings of a Duplex four-wheel drive truck operated by WTllU.m Oann In the oil fields out of Augusta, Kansas, have averaged (65, with a totai expense of SIS, ac cording to reports which have been received by H. M. Lee, president of the Duplex Truck Company, of Lansing. Mr. Gann has been keeping a de tailed record of Duplex operating costs, as well as his receipts, and asserts that his daily net profits are 129 greater than when he used teams to haul pipe ajid other materials in the oil fields. He says that thj Duplex has replaced ten teams and drivers. Mr. Gann reports that the Duplex averages ten "team loads" per day. A "team load" is the basis upon which all work in the oil fields is done and approximates the hauling of two and one-half tons of material over a distance of twenty miles round trip. The payment is $6.50 per "team load." Mr. Gann says that the total daily expense of the ten teams which the Duplex replaced was s42—sl2 for feed and S3O for ten drivers —while the total cost of operating the Du plex is but one dollar more than he was required, to pay each day for feed for his teams. He also states that since he has greatly increased the efficiency of his delivery service he has been enabled to contract for a large amount of business that it would have been impossible to secure with teams. "Quick delivery of heavy loads is practical with my Duplex—and the truck will pay for itself in less than half a year with the saving in oper ating costs alone," said Mr. Gann. "I am now making $2 9 more each day since I replaced my teams — and I do not have ten drivers and a lot of horses and mules to look after. The Duplex is the solution of the haulage problem in any terri tory where the roads are never any too good and sometimes almost im passable for even mule teams." The Automobile in Increased Dem&nd "A short time ago I made a round trip of the country, visiting many Velie dealers in all communities. I talked with buyers, bankers, mer chants, and those with whom the dealer comes in daily contact," says I<\ li. Bradlleld, Sales Manager of the Velie Motor Corporation. "X found a variety of opinion as to the future status of general busi ness influenced largely by war con ditions, but I did tind a unanimous belief in the automobile and in its necessity as a part of our economic life. "Naturally, there are locations in the territory where business is be low the average, due in most in stances to lack of confidence and a pessimistic frame of mind inspired without question by German propa ganda. "The merchant needs his passen ger car or light delivery; the sales man his runabout. More than ever the farmer depends upon his auto mobile to aid him in the raising of larger crops. I found the demand for motor cars was insistent and necessary to the success of our in creasing war activities. "There will be shortages, since we must feed and supply the world, hut with increased crops, established prices, the elimination of unfair profits and a unanimity of purpose, those shortages will be gladly suf fered as a part of the price of our new patriotism. • "Even now we cannot build Velie cars fast enough to supply the de mand. As the billions of money raised for war purposes finds its way into the hands of the merchants and the people r.t large, this demand will grow even greater. We predict a shortage of Velie cars later in the year and for no other cause than increased demand." rte Only Truck Attachment that Include Unit. Cab anil Body in one Job at one rrio Saves you $75 f i to $125 on body I ■ ft bqttlpment I tCStjfl / Write for onr \ .itMr stk. / booklet. Call \ '""•*" and ■©• the \ / jot. v -■ y \. Fiprwi Bo4y Miller Auto Co., Inc. 50-68 S. Cameron St. Bell 4119 Dial 3660 PILOT "The Car Ahead." $1295 —"Double, Cowl," 5-pass. [ Touring and "Get - Chummy" | Roadster. I Unhesitatingly the choice of I exclusive buyers, who demand in dividuality and personality in their possessions. Ensminger Motor Co. Grecu & Cumberland Sts. —/ t \ 5-Passenger Touring $725 3-Passenger Clover-Leaf Roadster Ensminger Motor Co. THIRD and CUJIIIEKLAND STS. B*U Plune 3515 WE REPAIR^ f RADIATORS I | Lamps, Fenders, | Hoods, Bodies and Windshields I Nuss Mfg. Co. I ■ llth and Mulberry Sl*. iIAHHISBtRG, PA. ■ Affluseroefffis OUPHEUM Tuesday (Christmas), matinee and night, December XS "Hoshanara's Uanso Divertissements." Wednesday, matinee and night, De cember lit Harry Lauder and His Company of International Artists. Friday night aud Saturday, matinee and night, December 28 and 29 William A. Brady presents "The Man Who Came Back." MAJESTIC High Grade of Vaudeville. COLONIAL To-night—Madge Kennedy in "Nearly Married." Monday and Christmas Day Earle Williams in "The Grell Mystery." REGENT To-day Vivian Martin In "Molly Entangled." Monday, only George Beban in a "Roadside Impresario." Christmas Day, Wednesday and Thursday Geraldine Farrar in "The Devil Stone." VICTORIA To-day Gladys Brockwell in "A Branded Soul;" also "Over There." Monday, Tuesday and Wednesday "The Zeppelin's Last Raid." Friday and Saturday—"Bates in the Woods." The atmosphere of the "old sod," with its picturesqueness, its quaint customs, amu.se "Molly Entangled'' inents and char at the Hegent acters, forms a background for Vivian Martin's ls.test Paramount pic ture, "Molly Entangled," which will be shown for the last times at the Regent to-day. Vivian Martin makes the most ador able "little girl down Drumkillen way, with real Irish blue eyes and a tastin' smile" that could possibly be imagin ed. Tho picture is permeated with a grand smell of the "old sod," and filled with the charm of a fascinating, ro mantic story of County Cork. On Christmas eve. George Beban will be seen at the Regent in the most unusual of his wonderful serio-comic Photodramas, a "Roadside Impres ario. ' Mr. Beban is seen as a roam ing Italian with a trick bear perform ing for the benefit of the children in wayside towns, Mr. Beban doing him self the tricks the bear is supposed to do. The announcement that Gladys Brockwell is to be featured in a mo- tion picture at the A Hrnnded Victoria Theater in >onl and variably draws a large "Over There" crowd of people to this popular movie house. As to-day's attraction, and for the last time, "A Branded Soul." featur ing Gladys Brockwell. It is a five act, soul-stirring drama that holds in terest from start to finish and con ceded by many to bt; Miss Brockwell's greatest effort before the camera. To day, as an added feature, the Victoria shows the timely, patriotic and marvel- ous picture called "Over There," deal ing with the way Uncle Sam is mak ing preparations to put the finish to the Kaiser and an end to wars for all time. Here one sees thousands of men with thousands of horses and auto trucks working at breakneck speed tearing down forests—leveling hills, etc., to build cantonments for the Army of to-morrow. For Monday, Tuesday and Wednes day the Victoria will present the spec tacular production, "The Zepi>lin's Haid." produced by Thomao 11. fnce, a picture which in many re spects surpasses "Civilization." See whole towns and villages laid in waste by /Cep bombardment and as a tre mendous climax we see the isep plunge to earth, flaming arid smoking like a giant meteor. Michio I tow, who comes to the Or pheuin Theater for two performances • >■ - . on Christmas ilallct of Nations Day, December tomes to the 25, matinee and Oriiheum Christmas night, as one of nrith io . . „ the principals witn Roshanaras Danse Divertisse ments, is indeed, a Japanese dancer; but he will not give an exposition of Japanese dancing. His career is inter esting, and his work has proved equally so. He was trained as an actor; and, as he explains, acting in Japan was the vocation of men only until qu.te recently. A few actresses nave developed in recent years . More, Michio Itow says: "The drama in Japan is still young as to human exponents—a matter of 600 years. 1 hen, it was a matter of superseding the popular puppets—in Kurope, mari onettes by men. He is careful to explain that the art and work of the geisha, do not come within his notice. They belong not to the theater, but wo*. -. V a garden. l'"or himself, he wanted to expand. „., ! !'L he T? lade his to Germany, to ??& European art, but especially e-i? , w 'l s dr awn to the IJal croze fcchool. Michio Itow studied in Germany a year. Then the war drove drama by Jules "The Mnn Mho Kokcrt Goodman, In C'nme Back" Harrlsbursf at the Orpheum on Fri day and Saturday and Saturday matinee. Thia play comet here Iron New York altar playing 418 pnrform anoM thoro, thereby uatabllnhlng a reoord for last aeaaun and for many, many seasons before. There wan something about tho story of the young man who fought hla way hack home from the very bottom where he had sunk, which took hold of New York theatergoer* aa ha* no play for many years. The caat Includes: Dorothy Bernard, William Crowoll, Harry Sleight, 8. B. Hamilton, Henry Davl, Irving White, Frank Howson, William Blalsdell, George Howard, Ben Nedelle, Hulbert Frederick, Ful ler Oolden, Alice Lorraine, Devinla Shannon, Cora Calklna, Marlon Berry and Anna Pohl, all of whom appeared In the roles at aome time during the engagement at the Playhouse lu New York City. Madge Kennedy, in "Nearly Mar ried," her second Goldwyn picture at the Colonial Thea- Madgr Kennedy tear to-night, is t the Colonial said to be a play of innocent mirth and rapid action such as the screen has seldom known. The spirit of fun lives in every subtitle, every situation, every charming pout of the winsome star. Miss Kennedy scored a triumph in her first picture, "Baby Mine," but if she ever appeared to better advan tage than she does in "Nearly Mar ried," the public has yet to witness her triumph. Her friends say the heroine role fits her like the proverb ial glove. Physicial charm alone, pos sessed as it is to the '"steenth" de gree by the star, would never account for the perfect success of her por trayal of winsome Betty Griffon. The iare enchantment of mingled smiles and tears lives in the play of her mobile features and renders a tribute to her art which is likely to live for ever in the memory of the witnesses. The attraction for Monday and Christmas Day will be a Vitagraph feature entitled "The Grell Mystery," t starring Earle Williams. Don't miss the vaudeville show at the Majestic to-night! Headline hon ors go to "The Food Inspec- At the tor," a breezy musical com- Mujestlc edy offering" presented by ten clever entertainers. Ben Ifarney, the originator of ragtime, fs AMITSKMKXTS REGENT THEATER TO-DAY VIVIAN MARTIN In "Molly Entangled*' MONDAY ONLY GEORGE BEBAN Noted Character Actor In a 'Roadside Impresario' ADMISSION Adult., 15c. Children. lOe. VICTQ RTA To-dny For the I.nM Time fvlnri.vn II rock well In "A Itrnnd ed Soul," nl.so "Over There." Admission, JOe nnd 1.%e ThoM. 11. Inee*M .\ewent anl Greatest Speetnele, '•THE ZEPPELIN'S I.AST RAID" Written hy C. (Gardner Sullivan, directed and photographed by Irvln V. Wlllat. Coming Next Monday, Tuesday and Wednesday VICTQ RTA f When in if if\ Doubt *i] \Ar A box of J k Martha \V* Washington jt f i U or J* I \ Lowney w Chocolates J Sec oar gift boxes k The SWEET SnOP I / \ FOURTH AND 1 r WALNUT STS. /; Madge Kennedy In a New Comedy In 5 Heel*, entitled 'Nearly Married' COMING MONDAY EAHI.E WILLIAMS In "THE OUELI. MYSTERY" v REGENT THEATER Christmas Day AND ON DECEMBER 26 AND 27 Geraldine Farrar —lN— 'The Devil Stone' MAJESTIC THEATER Yon have only to-night to nee till* splendid VAUDEVILLE 1111,1, head by The Food Inspectors A Catchy Musical Comedy With GEORGE P. MURPHY and 4 Other Ills Hit Attractions. The bill for the first three dnys of next week will be headed by SAN T I The Woman With the Moat Won derful Arm* In the World. IN DANCES OF TDK QHIENT, DECEMBER 22, 1917. a popular ftur of the bill, and his "°ng numben aro lively and are put over In excellent fashion. Chlsolm and Breen offer a variety skit that Is pleasing. For a finish they present a travesty on Oliver Twist that keeps the .audience in constant laughter. Wilbur Held, the well-known cleoi tramp comedian, and the Australian Crelgrhtons, novelty Jugglers, com plete the bill. Christmas week—the early half Santl, the woman with .the most won- ORPHEUM 2 Days ' F ri > Dec - 28 BEGINNING A MAIIXRE SATURDAY WILLIAM A. BRADY From the Story THE MAN WHO CAME BACK I With the playhouse production and the cast which on I October 6th terminated an unprecedented engagement I of 500 performances in New York. PriCCS * —25, 50, 75, 1.00 Scat Sale \Veilnc.s