The Universal Car
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Order Now
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Ford Sales Co. |
147-155 S. Cameron St.
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The Premier Foursome Is one of the most attractive of the new arrivals
In the field of four-passenger roadster models. This car is being- exhibited
this week at the automobile show and is attracting much favorable attention
with its classy, sturdy, practical appearance.
"Quality Production" Is
Slogan of Jefferey Factory
Just now easily the giant Jeffery
factory, recently acquired by the Nash
•Jfßtors Company, lends itself to in
creased production has been illustrat
ed by the fact that since the going of
W. Nash to Kenosha and the instal
lation of his manufacturing policies
the output of the plant already has
been greatly increased.
C. W. Xash. widely known to the
trade by liis reputation as a "quantity
producer" and a merchandiser in gi
gantic wholesale lots, again demon
strates his rare manufacturing ability
when he selected the Jeft'ery factory
as the parent site of the Nash Motors
Company.
"On my first visit to Kenosha." said
Mr. Nash, "I recognized how well suit
ed the Jeffery factory was to carry out
my principles. I found it an immense
plant covering 100 acres of ground,
with thirty-two acres under roof. It
was manned by 3,000 skilled mechan
ics and equipped with the finest ma
chinery obtainable. The plant, I learn
ed, was practically independent of
parts and accessory makers, and that
Jeffery motor cars and trucks were
built 93 per cent, in their entirety
within the walls of that factory.
i "Immediately after the purchase
had been completed I set about to in
crease the production, and found it a
When you feel that you are not getting enough miles j
per gallon—
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\\ hen cold weather makes starting a difficult matter — i
\\ hen you fail to get maximum speed and power—
—THAT is the time to ask for your demonstration of '
the one perfect Carburetor
The We
Automatic C
We don't claim that your Carburetor is not good; but we
DO claim that the WEBBER is better and that it will save
money for you to use it. And to prove our claims we'll let you
try the WEBBER for 30 days on your own machine. We
KNOW you'll like it—that's why we let you try it. fn oner- j
ation the WEBBER AUTOMATIC is in no way vague or mys- '
tcrious. A casual inspection will show clearly.
WHY you get rapid acceleration.
WHY your motor will develop its maximum power.
WHY you get the combination of power and economy.
WHY it is easily adjusted to get just the ratio of fuel and air
___ your motor requires.
WHY you do not have trouble in starting in cold weather.
WHY you do not have to wait for your motor to warm up be
fore starting away.
WHY the proper ratio is maintained throughout the range of
motor speeds regardless of load or throttle.
WHY it holds its adjustment under all conditions.
The WEBBER method of "breaking up" the fuel particles,
mixing these particles thoroughly with the proper amount of air
and delivering this mixture to the motor at as near atmospheric
pressure as possible means POWER—MORE POWER!
Our 30-Day Trial protects you against dissatisfaction :
but we KNOW you'll want to keep it.
Zimmerman Auto Repair Co.
Cs at U, Auto Show Cor Linden gnd Walnut Stg
SATURDAY EVENING,
comparatively simple matter. We
placed orders for more equipment,
erected a new foundry and a new body
building, and after instating a progres
sive factory arrangement more suited
to the needs of large quantity produc
tion we soon had the plant busjj turn
ing out cars and trucks on a largely
increased schedule."
The experience of C. W. Nash as a
manufacturer dates back to the days
of carriage building, when he first
originated the principles of quantity
production and quantity selling, and
had charge of the manufacture and
sales of one of the largest and most
successful carriage and buggy busi
ness in the world.
He was attracted to the automobile
industry and. as president of the Buick
Motor Company, he applied the same
policies. Here his phenomenal success
won world-wide attention, and two
years later he was made active head
of the General Motors Company,
where he set about to apply those
same principles to all of the allied
companies. In this position he quick
ly became one of the greatest powers
in the industry, and the last year of
his presidency of that company the
General Motors' earnings totaled near
ly twenty-nine million dollars.
Now that Mr. Nash is heading a new
company bearing his own name and in
stalled in one of the largest and most
complete factories in the country, he
will be able to realize more completely
his ideals of manufacture than ever
before.
HUGE INCREASES
OF CAPITAL STOCK
State Realizes Large Sums in
Bonuses; National Guard
Orders
Three formal notices of authority to
increase capital stock to very high
figures were filed yesterday in the De
partment of the Secretary of the Com
monwealth by industrial corporations
and in one instance the State received
a bonus of $74,966.67 on an actual in
crease of stock.
The Westinghouse Electric and
Manufacturing Company, of Pitts
burgh, filed notice Of authority to in
crease Btock from $60,000,000 to $75,-
000,000, the Philadelphia Electric
Company, of Philadelphia, from $25,-
000,000 to $50,000,000 and the Lukens
Steel Company, which has the big
plant at Coatesville, notice of increase
from $10,000,000 to $22,500,000. The
latter company paid the bonus.
In an opinion given to-day to Chief
of Mines Roderick, Deputy Attorney
General Hargest rules that all engi
neers engaged in hoisting work at
mines can not work more than eight
hours. The question arose whether
an engineer engaged in hoisting men
and boys only could work twelve
hours. The eight hour rule must pre
vail, is the decision.
Influence of the Feminine
in Buying the Motorcar
The motorcar manufacturer is al
ways confronted with the important
problem of just how much consider
ation should be given to the woman
buyer in the design and equipment of
his product. P. D. Stubbs, director of
sales of the Premier Motor Corporation,
presents some new and interesting
facts on this proposition.
"If absolutely accurate figures could
be obtained upon the sales of automo
biles during the past year," said Mr.
Stubbs, "1 believe that automobile deal
ers and manufacturers alike would be
astounded at the major number of
times that the feminine portion of the
family made the iinal decision. Com
paratively few cars are actually pur
chased by women, but their influence
is far reaching.
"In most families, the purchase of an
automobile is a real event, even if a
trade is involved, and this happens in
approximately 50 per cent, of the sales.
The respective merits of each car in
the class which is decided upon are
considered from every angle. And the
dealer who finally secures the order
must first create a iirm confidence in
the mechanical worth of his car, then
present those minor features which
often close the sale. It would take all
the supposed gifts of a clairvoyant, in
many cases, for the dealer to really
know why his car was chosen.
"l"or this season some manufacturers,
in the past, have taken broad-side
shots in the dark, combining certain
units of equipment, aimed to appeal to
the current foibles of feminine fashion
and without consideration of mechani
cal value. They trusted to luck that
one of these things would make a suc
cess, purely from a sales standpoint.
"Since the electric starter took the
labor off of lifting the motor over the
hill of compression, women have pro
claimed an Equal liights Bill' in driv
ing their cars. Now, in Premier, the
'uet difficulty of the woman driver has
been surmounted, that of shifting
gears. In Premier, gears are changed
by touching convenient push buttons
under the steering wheel. The Cutler-
Hammer magnetic gear shift means
the emancipation of women from the
slavery of the gear lever. In one more
year. It is safe to predict, practically
c .\ r J n Amer 'ca. selling for over
SI,OOO, that can make the change, will
have an electric gear shift; for the
magnetic gear shift is mechanically
sound, practical, and 'fool proof.' Wo
men drivers will dominate the contin
uous stream of automobiles which
speed over the streets of our cities
anil the roads of America.
"Aside from the feature, which was
ln the construction of
l ;? c , a r use we were able to se
cure the C-H magnetic gear shift be
cause we were building a totally new
?Sl' < J! ld n , ot wth the ° le idea of 8 "lU
ing the American women, there are
other features used by us for this
same reason, which we believe will
heart."" especial a PP ea l to the feminine
Big Factory Fire Little
Delays Saxon Production
Production of 4 Saxon motor cars
was resumed just a week of working
days from the time the main plant of
the Saxon Motor Car Corporation was
partially destroyed by tire.
Additional factory quarters which
were under Jease at the time of the
which contain more floor
space than the burned building, were
transformed into new assembling
testing and other necessary deoart
ments by u corps of 200 workmen'who
began their labors while the lire de
partment was still pouring water onto
the smouldering ruins of the other
nit t',„ J Was by working night and
day the temporary factory was made
ready in such a short time.
Only a single day was lost by the
wblch was speedily housed
in a building one block from the old
plant and which the Saxon Company
had been using for some time to re
lieve the congestion in their old quar
ters, pending the completion of the
big ne f JJ r plant now under construe
tion. Ihe service department of the
i£ C *uf y J was not damaged and work
in this department went on with pra
tically no interruptions. With pro
duction again under way the Saxon
Company expects to complete all ship
ments to its dealers on scheduled rime
An interesting phase of the tem
porary delay in production was the
evidence from every side of Saxon
dealer loyalty. Before it was known
exactly how much of a delay in pro
duction there would be, telegrams
poured into the Saxon company's tem
porary office by the hundreds, assur
ing the Company of the dealers' sym
pathy and promising all aid possible
Expressions of sympathy and regret
were also received from the manufac
turers supplying Saxon parts, with as
surances that no efforts would hp
spared to refill the fire destroyed stock
bins.
„JIi tbere ..,^ as a bri^ht spot in con
nection with the recent Saxon lire it
was the evidence of a host of giod
friends and the quality of good will
the Saxon Company enjoys.
DINNER IV HONOR OF PASTOR
Dauphin Pa.. Feb. 17.—Mrs. John
Lebo and daughter, Mrs. Charles Lebo,
entertained at dinner on Thursday in
honor of their pastor, the Rev. H. C.
Lutz and family. Covers were iaid
for the Rev. and Mrs. H. C. Lutz
Mr. and Mrs. Ralph M. Lutz Mrs'
Blanche Robinson, Mrs. John Lebo'
Isaac Lebo, Mrs. Charles Lebo and
children, John and Elizabeth Lebo
ATHLETIC ASSOCIATION ELECTS
Dauphin, Pa., Feb. 17.— 0n Thurs
day evening the Dauphin Athletic As
sociation held a special meeting in
Odd Fellows' Hall. The following offi
cers were elected: Charles Lebo,
president; E. J. Fite, secretary; Frank
Putt and O. H. Shannesy, directors,
and Blake Gllday, Charles Lyter and
Charles Rhoads were chosen to pick
the J917 baseball team. Another meet
ing will be held next Thursday even
ing to complete the business.
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ttomißßuno; teeegkxfh
JJ Study the economy of
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AMERICA'S GREATEST "LIGHT SIX".
Tffi~sstsissifct££!£ Ki,J
Wo 3 and ch iP"*? ° fthe Hayne. can boast (or ratW .how
m PCr * ° f g ** olinC ' 8 000 mi,e to thc "* of the®,
diStinCdvC •P P ? Wr "? C f' <£f 1 P° wer - AibiKty and economy of
XI f f II the Ha y ne Six, 1 and just the realms
"nryma wittbot Maynes booster, when you are fully conversant with the facta.
Pa"-*- Miller Auto Co., Distributors
j . B - F -BARKER, Manager H
J / :::: HP n 68 s ' Cameron St !
CO ' I
ESUXFEL LEHMAN DFFIS services took place at the home of BIBIjE CLiASS APRON SOCIAL CONFERENCE IN YORK COUNTY
Lykens, Pa., Feb. 17.—Emanuel Edward Matter, in North Sec- Dauphin, Fa., Feb. 17.—An "apron Marietta, Pa., Feb. 17.—The annual
Lehman acpri 7° voire: hinH nt tho ♦... ♦*,{„ n r*~ „ o social" will be given on Thursday meeting of the Central Pennsylvania
home of his son-in-law Fdward Mat rJv i evening*, February 22, a the home of Conference of the United Evangelical
nome la*. Edward Mat- the Rev Mr.McDonaldofthe United Mra . Blanch Roblnso n. in Erie street, Church, will be held at East Pros
pamlvsisMr I ehman was* a CMI h *>* the Bible class, taught by Charles pect, York county, beginning Febru-I
war veteran and w"s a member „ w irl,! % K - Shaffer. Everybody is invited to ary 27. Many prominent speakers will
Si,',"?"., °"ii •O?A' *"M P YTH'e h, ',,"S r "• **•' Kn'SHE. W ' HO " U - R - S "° N "°
• • - rto*ne>b(tA M
Public Gets Extra Guarantee
of 1500 Miles
on all Standard Makes of Tires with no Advance in Price
If Old Guarantee Is for 6000 Miles—the New Guarantee Gives You 7500 Miles
If Old Guarantee Is for 3500 Miles—the New Guarantee Gives You 5000 Miles
A TREMENDOUS SAVING IN DOLLARS AND
CENTS TO THE MOTOR USING PUBLIC
We have found a way to get that mileage out of tires. Records of tests made by manufacturers and car owners
show that the insertion of an anti-frictional, self-lubricating bronze bearing between all the leaves of all the
springs, from end to end, gives free, smooth, uninterrupted spring action. This enables the springs to absorb
their proportion of the road shocks, and makes possible this sensational tire guarantee.
Written Guarantee of 1500 Extra Miles
IS MADE POSSIBLE BY
DANN INSERT
The Lubricated Spring-Leaf Bearing
The Saving on Two Tires will More Than Pay for the Cost of Dann Insert
We Guarantee Easy Riding—or Your Money Back after 30 Days' Use
The Tire guarantee is also open to all FREE!!! Front-Market Motor Supply Co.
I • J Send coupon for free
OWnerS WllOSe CarS are nOW eOUiPPed booklet rtllng Please Send Booklet. "The Story of Easy m<i
vnluable Information lug," also price of "Dann Insert" for my car. No
with the Dann Insert. I °°""
Car
FRONT-MARKET MOTOR SUPPLY co. z::::::::::::::
109 Market St. Harrisburg, Pa. Address
FEBRUARY. 17, 1917.
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